My Quest To Teach

November 25, 2014

Social Media Relevance at HBCU’s

Social Media Relevance at HBCU’s
Part 3
by William Jackson, Prof. Edward Waters College
Historically Black College and University

“Social media is changing the way we communicate and the
way we are perceived, both positively and negatively. Every time
you post a photo, or update your status, you are contributing to
your own digital footprint and personal brand.” Amy Jo Martin
CEO of Digital Royalty

There is real relevance for Social Media at HBCU’s that has
firmly been established as an increasing number of colleges and
universities post content online that enables students to use
Smartphones, Tables, Laptops and other devices that can access
wireless signals to access Social Media platforms and tools.
The empowerment and engagement of Social Media is seen
when those same devices allow students to post their content
back for the completion of lessons, projects, and research.

In my Educational Technology class at Edward Waters College,
the oldest HBCU in Florida, the process is to use Blogging to post
content that encourages engagement in reading, research, analytical
thought and using those tools to post content that requires students
to think in diverse ways. Diversity is not just culturally or gender wise
it is academically also. Higher education is an environment that
should promote and challenge independent and dynamic thinking.
Even when the students are not exposed to this in high school or
lack cognitive tools because of the lack of exposure. HBCU’s are
preparing students for careers that have real world consequences
and the integration of technology.

My instruction covers the areas that students would not normally think
to apply from historical applications to bringing the relevancy and
need for implementation of technology and Social Media. As future
educators, whether in the public education level, collegiate or other
avenues HBCU students not only must be aware of how Social Media
tools work, but how to effectively and efficiently to apply them for
educational purposes.
The same can be said for the business, science, arts, engineering and
other disciples. The platforms of Facebook, LinkedIn, Youtude, Twitter,
Pinterest, etc open digital doors for permanently posting content that will
be accessible for years. Making available for future research and
development information and data.

Social Media allows for digital engagement, this engagement will
permanently be posted, housed, archived and backed-up for continued
use. Unless removed through electronic and digital means all information
can be accessible as long as there are links to the content. One of the
growing issues in using Social Media is how will content be used to promote
a student at an HBCU, how can their content show intellectualism, critical
and higher order thinking abilities. HBCU students need to use Social Media
beyond postings from parties, sexual conquests, involvement in sporting
events, drama filled altercations and even the growing number of “Selfies.”
Employers before considering if they will hire someone especially from an
HBCU will research, analyze, scrutinize and question that student’s ability
to display professional mannerisms and maturities. Social Media influences
perceptions, concepts, and interpretations about a person or group. The
Social aspect of Social Media is a powerful connection of interactions and
exchanges, but these exchanges can be negative and positive. Perception
is a powerful force when the only interaction is a picture, video or tweet.

Jeff Barrett (@barrettall) “Companies are looking to be quicker with content,
provide faster approval and be able to capitalize on the conversation and
content of the moment.”

Businesses, corporations, governments, school districts, non-profits, and even
religious organizations are researching volunteers and potential employees.
Human resource departments have their individual and collective policies and
practices when researching a person and the use of technologies that will
access information not only of that person, but family members, friends,
religious, political and sexual preferences. The growing access to a person’s
credit score, financial history and medical history are controversial, but still
a reality. There are no secrets and HBCU students need to understand this
before they make a mistake that could cost them a job, a salary bonus, an
internship, scholarship or a dream career.
If we (educators) do not teach HBCU students about Social Media safety
and common sense we are exposing students to the dangers of ignorance.
Where their content will be misinterpreted and create perceptions of negativity
and doubt in student’s ability to perform on a level of excellence and

Questions still asked, should HBCU students be taught the proper way
to engage with email, that is similar to teaching students proper
engagement with their cell phones. Employers are listening to the musical
overtones, beats, lyrical expressions and musical abilities by students on
their phones, employers in some cases hanging-up before talking to a
student and offering a job interview.
Employers are looking at email addresses, instant replies and signatures
determining the professionalism of these students.
HBCU student’s first impressions to the world are through their
electronic devices. What impressions are they giving potential
employers even before the application and interview process?

Yacine Baroudi (@yacinebaroudi) “Our digital future is about
enabling better productivity and decisions making to enjoy a better
quality of life.”

HBCU students need to know how to email with etiquette and
should know how to title a subject and write intelligently with proper
grammar and proper spelling. Students will send thousands of emails
in their lifetime and should learn early how to create professional and
purpose filled emails, this should not be a “learn as you go” and
learn by your mistakes. Once a perception of lack of grammar and
spelling is shown this is a turn off for potential employees.
Teaching Social Media at HBCU’s requires engagement and applying
tools that permit diversification in communication. Students should
understand and be able to Podcast, Microblog on Twitter, Facebook
with a business mind, Blog using appropriate grammar, spelling and
with a passion, implement a Youtude channel and understand how
to build a following from a broad based spectrum of the community.

HBCU students need to take advantage of attending conferences, workshops,
seminars and professional development opportunities to develop the skills
necessary to compete and interact in digital communities.

Social Media Elevation Raises HBCU Status
Part 4

November 21, 2014

A State of Mental Crisis in America

Filed under: Uncategorized — William Jackson @ 4:02 am

A State of Mental Crisis in America
by William Jackson

The nation asks once again why, why would a young
person that is intelligent, talented, successful, with the
world open to them have the challenges of possible
mental challenges?

The past several years there is a growing concern for
and need to focus on mental illness prevention and
treatment. The educational systems of this nation are
seen as a macrocosm of the communities that
are in constant flux. Trying to address and find solutions
to challenges that at one time were family secrets, kept
locked away in mental institutions, the prison systems of
their communities, mental basements of the mind of
family members, verbal deniability because when
suspicions are raised about potential mental implications
families shutdown and hide.

There are seemingly fewer places to hide from potential
mental breakdowns that our young people are experiencing.
Once thought of as a safe haven where violence would
never happen our educational institutions are now
patrolled by armed security, there are military like drills that
law enforcement agencies are practicing for potential
threats and students are considering carrying weapons
for protection and pro-action not just reaction.

The recent events at Florida State University in Tallahassee
have brought the realities of mental instability and the
potential of violence home for me with my son attending
Florida State in a Master’s degree program. Working to
solidify his future with a quality education. The furthest
thing from my mind as I’m sure with thousands of other
parents is the safety of our children on a university campus
and even still in a library. An institution of higher education
and the advancement of knowledge and intellectualism.

Realities hit home fast and the realization that your child
could be hurt or killed is not a after-thought or a late night
nightmare, but a reality early in the morning. As the news
unfolded I’m sure other parents prayed for the safety of
their children and called, texted or used some other forms
of communication to contact their children. Mines was asleep
in his bed when he answered his cell phone, oblivious to the
events that happened in the early morning.
Relieved to hear his words that he was OK and even asking what
happened, I hesitated because as a parent I did not want him to
know that I was scared, parents try to show a foundation of
strength, but at times we feel the helplessness of allowing our
children to grow-up in a world that as we age is not as safe as
we thought it was when we were our children’s ages.

As the events leading up to the tragic shooting unfold we will learn
many things about the young person from their family history,
academic and athletic achievements, travels, loves, challenges
and other personal information.
Then diving into their mental states or the events that contributed
to their actions. We must also with sympathy and empathy look at
the challenges that this person had to address and deal with. Was
there support or no support, where family and friend available, what
was their medical history, etc.

The warning signs have been placed before us, but how many are
looking, listening and taking action. Football players with their
concussion issues, military men and women with PTSD, children
that threaten to kill their teachers and children that have
murdered their parents.These are the events in our newspapers,
television news headlines, Social Media events and discussions
at the water cooler and dinner tables.

There needs to be action not just reaction, prison cells are not the
answer, there needs to be more discussion, dialogue, and
engagement. Time to stop being silent about mental challenges
that are giving rise to suicides like Robin Williams and the increase
in deaths and injury.

Get involved and volunteer.
Jacksonville Mental Health in the African American Community
Facebook friend request to JaxMhaac
Like us on Facebook at:
RSVP when you attend each event
Attend meetings this November 22nd 2014
623 Beechwood Street, Jacksonville, FL 32209 at 10:00am

November 20, 2014



The recent Stop Bullying Now presentation sponsored by
B.O.L.D. Parents at their monthly meeting held at Eugene Butler
Middle in the Duval County Public School system provided the opportunity
to share information to empower and engage students and parents on the
serious subjects of Bullying, Cyberbullying, Sexting and laws associated
with the issue of harassment and threatening actions by students and parents.
To increase the discussion on how to prevent Bullying through discussion, parent/
teacher / administrative collaboration and through mutual respect. To provide
students a chance to share their experiences and receive guidance that empowers
them and builds self-esteem.

The B.O.L.D. Parent Meetings are designed to provide a supportive platform
for parents and students to address student and parental concerns in the
school environment. To help the collaboration of the Parent Teacher
Association that is school based and administration in preventing challenges
like Bullying/Cyberbullying and Sexting. Too many times students are
not allowed to share their experiences and feel left out about situations that
directly affect and influence their needs. B.O.L.D. meetings allow open and
honest dialogue for parents and their children.

Present were parents and students that had concerns about defining bullying,
school policies, involvement of law enforcement, Cyberbullying, Sexting and
snitching as it relates to personal safety. Facilitated by RAISE Florida Network,
War on Poverty, My Quest To Teach (William Jackson), New Town Success
Zone (Dr. Irvin Pedro Cohen).

Mrs. Jewel Flornoy on Right

Mrs. Jewel Flornoy, of War On Poverty set the tone of the evening by introducing
Dr. Cohen with the New Town Success Zone and their mentoring and tutoring
services to challenged students, the efforts to coordinate community partnerships
with law enforcement and education. William Jackson with My Quest To Teach
“I Will Survive Bullying,” a prevention and raising self-esteem presentation
that requires active engagement and involvement by students and parents.
Some of the areas addressed were:
1. Parents and students will understand the definition of bullying according
to the Student Code of Conduct. 2. Parents and students will understand
Social Media Bullying, Sexting and Cyberbullying. 3. Parents and students
will learn how to file complaints if they are exposed to bullying and the elements
of these behaviors. 4. The importance of establishing self-esteem, pride and
determination to be successful. 5. Building self-esteem in boys and girls.

In attendance was Karen Landry, RAISE Florida Network Executive Director and
Ms. Huggins, BOLD Director Eugene Butler Leadership Schools

The War on Poverty-Florida strives to build healthy communities through
community organizing and engagement, coalition development, capacity building,
and advocacy, by increasing access and enhancing economic development.

War on Poverty:
RAISE Florida Network:
William Jackson blogs at My Quest to Teach:

Next Page »

The Rubric Theme. Create a free website or blog at

%d bloggers like this: