My Quest To Teach

April 27, 2018

2018 A Time To Blog In Africa – Develop Your Brand Part 2

Africa

2018 A Time To Blog In Africa – Develop Your Brand Part 2
Bloggers must ask certain questions to help them align their content to obtain readers.
Listed are a few guidelines to help develop content and keep on track during creation of
content.
1. Why Do You Blog – any blogger must have a reason to do what they do.
There should be some passion, excitement and commitment when you put fingers to
keyboard. Why is a very important question and should have a definite answer. During the
blogging process it may change just as the content changes, but every Blogger should have
an answer as to Why Do You Blog.
2. What Is Your Audience – an important element to go along with Why is What is your
audience?  Is there an age group, gender, nationality, culture or specific group you want
to connect with? People enjoy having a connection with their Bloggers. Any successful
Blogger knows who their audience is and tries to give them what they need and to
keep coming back for more.
3. What Type of Content Do You Share – sharing is very important.
You want your audience to understand that you are sharing a part of yourself with them.
You’re not thrusting things down their throat, but providing something that they need or
as you grow in your writing giving your readers something they think they need. Create
the atmosphere of sharing which helps in receiving feedback from the reader. Don’t
make it a give/take relationship, but a sharing and beneficial one.
4. How Do You Support Your Brand and Content
Do you have a domain name, are you using a free site, is there a lot of advertising, is there
adult content, video, audio, and multimedia? Supporting your content requires some
research on your part to validate what you are stating. In the educational, political, and
business environments you have to backup what you have stated with links, quotes,
As I Blog I try as much as possible to obtain valid and trustworthy resources to backup
my comments/statements. I’m at times competing with traditional media
so I have to go that extra step to help my readers understand where I’m coming from,
how it can help them and where else they can go for additional help.
5. Do You Use Photos, Video, Graphics – The power of a picture, video or multimedia can
never be under estimated. If there is a video that can be used or you create your own do it.
This provides an extra element to attract and keep readers to your content. Search Engine
Optimization (SEO) does need help with text (words), but additional elements that provide
audio (podcasting), video (Youtube) and multimedia to create an engaged platform.
Never be scared to branch off into new areas to help engage and excite your readers.
6. Do You Offer A Service – What can you provide your audience?
Do you sell something, what type of services do you have? The popular Blogs
of relationship building, natural hair, nails (hands and feet) provide a service that can be
seen. There is a service that results can be seen. Think hard on what service
you can provide. Be sure that you can keep your customers happy.
7. Do You Evolve – One of the important things about Blogging is keeping your audience
No Blog stays the same, there is an evolution process that writers go through.
Just as age and maturity happens so should Bloggers content evolve
because their readers evolve. What you wrote 3 years ago may not be
of the same interest for your readers now. Their lives have evolved (changed)
so as a Blogger your content must evolve also.
8. Do You Have a Brand – Can you Brand yourself to the public?
What are you known for, what does your title of your Blog site bring thoughts and
feelings of? Branding is important because of the interest it generates in readership.
Creating a Brand allows for Marketability especially if you are trying to make money with
your Blogs. Branding makes you who you are so the public will make that connection.
9. Can You Be Marketable – to make money is only one important aspects of Blogging.
Eventually a Blogger considers how can they make money so must be wise in how they
Market their content. Who do they market too? Basically selling yourself to the world so
they can pay for your content. This may take a team to get the word out about you and
promote what you are doing. Using Social Media tools is another way, but this must be
strategic and planned.
These nine elements are worth considering and using as a guide to blogging.
Blogging content, goals, designs, planning and objectives will change the more you Blog
so be ready to make adjustments and evolve to keep pace and stay important enough
to be read.

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April 25, 2018

2018 A Time To Blog In Africa – Develop Your Brand Part 1

Africa

2018 A Time To Blog In Africa – Develop Your Brand Part 1
by Prof. William Jackson  @wmjackson

Digital content creation is prevalent on the web, an increase in
blogging, microblogging, podcasting and other forms of digital
media is expanding across the Internet. Africa is no longer a
developing continent, this great continent is made up of 54
nations is making a presence that is being felt globally.
The evolution of technology has opened opportunities for
Africans to tell their stories, spreading their entrepreneurial
wings and expand their networks from local to global.
Bill Gates, 1996 “Content Is King” The evolution of Blogging
can be seen in the increase of content that has a wide range
of subject matter and relevancy to life experiences
of the writer.
The importance of Blogging and use of Social Media can be
seen in the engagement,  connectivity and networking,
individuals are becoming forces that are rivaling traditional
news media. Because there is growing content that easily
crosses time zones and international borders the effects of
blogging is seen in education, business, finance,
commerce, and development in political arenas.
There are no barriers that would delay the posting of content
even by age or gender.
Students of all levels are creating content based on their
learning experiences and developing their Brands. This
explosion of digital content has created a challenge in
determining what is important to read and what to discard.
The “Elements of Blogging” and the “Significance of Content
Creation” is an area that must be addressed. Workshops,
seminars and conferences are available now
to help people and businesses create worthwhile content
to market their services and products. No matter the
purpose of Blogging the ultimate goal is to have people
“View or Hear” what is written or broadcast.
Certain criteria must be thought of and used as a gauge
to help Bloggers in their quest to develop content that
pleads to be read and interacted upon. In education
you have Objectives, in business you have Agendas, and
other areas have their own design.
Part 2 9 Strategies to consider in your blogging journey

April 9, 2018

Getting Children Involved in Business with Kids Camp and WordCamp Conferences

Kids Camp
Kids Camp Miami 2018

Getting Children Involved in Business with Kids
Camp and WordCamp Conferences
by William Jackson #MyQuestToTeach

A reflection on WordCamp Miami and its Kids Camp.
The recent WordCamp Miami conference and the
upcoming WordCamp Jacksonville (Saturday,
April 7th and 8th) that have Kids Camp
involved for youth, teens and young adults
from 7 years to teens has shown that youth,
teens and young adults are using Social Media
for more than social engagement, they are
involved in building their Brands, business
transactions, marketing strategies, and other
activities that are entrepreneurial in nature.

The development of new technologies geared to
youth, teens and even young adults are allowing
more to be engaged in online environments through
apps that allow increased communication,
collaboration and children’s business ventures.
Youth, teens and young adults need training at
an early age to teach how to develop a business
relationship and networking.

The numbers of youth attending Kids Camps are
growing. The recent WordCamp Miami had an
attendance over 900 and the Kids Camp had
over approximately 100 participating.

Social Media platforms are allowing those
under 18 to communicate on platforms which
offer no training with online behaviors and do
not address ethics and morals that are important
in business. Because of the potential for
inappropriate actions that could have a high
impact on youths presence and can influence
educational opportunities, employment, and
even relationships in the future, it is key
that youth are trained and mentored.

Many young people ages 13 to 19 struggle with
building stable relationships, often due to
peer pressure, media advertisements and other factors.
Business relationships are different on so many
levels and if parents are not knowledgeable and
involved in some type of business they may not
know how to guide their children in an online
business, e-commerce or building a Brand and
how to Market that Brand correctly.

Parents are increasingly challenged with raising
children in a digital age and incorporating
building online relationships, transferring
online and offline behaviors and the influences
of peer pressure.
As an elementary teacher I regularity have students
from 3rd to 5th grade tell me about Game of Thrones,
Empire, and other content that has adult content,
language and situations.
Kids Camp a component of WordCamp provides exposure
to educators, CEO’s, web developers, coders,
business owners, e-commerce experts and leading
developers that understand how business is conducted
online and being aware of harmful and even dangerous
situations.

As an advocate for parents to be proactive and set
expectations for behaviors online. Have open and
honest discussions with your children about the
potential hazards and encourage them to speak to
if they sense potential dangers.
Parents and their children can be involved in
local Meetups, WordCamp and Kids Camp conferences,
Bar Camp technology Meetups and promote the
entrepreneurial spirit that youth, teens and young
adults have when it comes to creating a Brand and
starting a business.

Empower, Educate, Engage, and Employ youth, teens and
young adults now so they will be the business owners of
the future. Support Kids Camp by allowing more
children to attend and learn.

WCM

Resources:
WordCamp Miami – Kids Camp
https://2018.miami.wordcamp.org/kids/

WordCamp Jacksonville – Kids Camp
https://2018.jacksonville.wordcamp.org/

William Jackson is a past Professor at Edward Waters College,
where he designed a curriculum that embraced Educational
Technology, Social Media and STEAM.
He is a WordCamp organizer, blogger, volunteer, speaker and digital
community activist for TEDxFSCJ, Social Media Manager for
Jacksonville Sister Cities Association and New Town Success Zone.
He blogs about his life experiences as he travels speaking to
youth, teens and young adults and is a member of the body of
Christ with Northside Church of Christ in
Jacksonville, Florida.
William is a national and internationanl blogger and manages
My Quest To Teach https://myquesttoteach.wordpress.com/
He has 28 years as a public school educator in
Physical Education and Technology Instruction

William Jackson My Quest To Teach

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