My Quest To Teach

January 16, 2019

African Content Creators Learn Beyond SEO and Google to Build Their Brands

Filed under: #Africa,Education — William Jackson @ 10:30

wordcamp harare 2018
WordCamp Harare – Youth Camp – Future African Content Developers

African Content Creators Learn Beyond SEO and Google to Build Their Brands
William Jackson, M.Ed. My Quest To Teach Twitter @wmjackson
WordCamp advocate, blogger, speaker, organizer and sponsor

African content creators are developing dynamic content to broadcast
their Brands. Using Marketing strategies that open their Brands to
broader markets locally, nationally and potentially internationally.
Successful Branding and Marketing needs to be specific; African
content creators should understand and be able to apply strategies
that build public awareness and public influence, attending
WordCamp conferences provides the knowledge to acquire
new skill-sets and networking.
There needs to be a plan that is scalable, adaptable and built for
diversity and flexibility for markets outside of the normal pattern.
Africans should adapt their thinking to a global perspective of
the world where broader and lucrative markets are.
As influence grows; being involved, engaged and approachable in
the public eye provides a solid visual element to drive attention
and build followers. Effective marketing should create a curiosity
as well that may catch others that would not normally view that
content to becoming followers and provide feedback to improve
the type of content being created.


SEO – Search Engine Optimization and Google rankings, while
applying analytics are more clinical and data driven African
content creators should not totally rely on these tools,
implementation is still valuable, but so is word of mouth and
collaboration with others.
While important, a content creator builds on being visible to
the public and creates a perception that builds a thirst for
curiosity,  knowledge and connection.

Public perceptions influence your Brand and the priority
people place on reading and engaging with your content.
Public perceptions are social opportunities to spread your
content to broader and diverse audiences.
Community engagement builds SEO rankings and Google
placements because of the reactive nature of Social Media
platforms and the ease of sharing, liking, replying and reposting.
This also increases the ability to build relationships in digital
environments, where one or two photos can become viral
and epic. The right photo or video in the right place
speaks volumes in followers and engagement.

Brand and perceptions can build communities and how
African content creators take seriously the how they can
intertwine in their communities as they transition from
personal content to business building to community

Influence means you inspire, encourage, and shows your
engaged in and out of digital environments.  African content
creators should be thinking about the perceptions of their
content and who they are potentially reaching and influencing.

Influencers are creating content that builds a connection on
cognitive, emotional or other levels of engagement. The ability
to  connect with others and even embrace the diversity of Social
Media platforms can mean increased exposure, new clients,
expanding  your content into new markets and broadening
the scope of  your Brand. SEO and Google are awesome tools,
but grassroots networking, handshaking and sponsoring
community events does work to build a following.

Social Media has grown to embrace the diversity, simplicity
and even the complexity of the world. Content creators and
digital innovators must be aware of the perceptions of others
that are viewing, reading, digesting, comprehending and
enjoying their content. Africa is rich in digital content,
so African content creators must build their storytelling skills
to engage audiences to look at their products and also be willing
to take a chance on making purchases of products and services.

Even criticism is helpful because the reality is that African content
creators will not connect with everyone. Social Media is designed
to be engaging, fun with interactive design elements of dialogue
and sharing of resources. African content creators have the
potential to build their Brand, it takes strategic planning,
creativity and innovation.

To learn more find your nearest WordPress Meetup in your city
to join the “open source” community and the WordPress,
WordCamp community.

African WordCamp Conferences 2019

WordCamp Cape Town –

WordCamp Entebbe –

WordCamp Lagos –

Access WordCamp Central for global WordCamp conferences




January 11, 2019

Teach for America Uses “RaceCards” to Guide Training

It is great working with such passionate and professional educators,
community activist, community stakeholders and parents.
School and community partnerships make a big difference when
working hard to provide equitable classrooms and schools.
William Jackson, M.Ed.
31 years of professional educational service.

Teach for America Uses “RaceCards” to Guide Training

Teach for America Uses “RaceCards” to Guide Training
Wm Jackson, M.Ed

Duval County Public School educators along with OneJax
and Black Educators Rock facilitators partnered together
to facilitate a Teach For America workshop exploring the
intricacies of race, identity, and teaching in classrooms
across lines of difference. The team of facilitators utilized
the “Race Cards” initiative developed by 904ward, a
kitchen table approach to having conversations
on race and identity with across community lines.

TFA educators receive regularly scheduled training to
improve their teaching abilities to assist them to meet the
needs of their diverse classrooms within the schools of DCPS.
Professional Development in education is a key component
to build and develop competent, confident and capable
The growth in the diversity of classrooms
across Jacksonville, Florida shows that teachers need to
be supported to address multiple issues that distract
students and create learning challenges in schools
and classrooms.

Pictured are educators and facilitators in the discussion
of race, bias and stereotypes that students may face in
classrooms of Duval County Public Schools and using
the “Race Cards” resource to guide the discussions
and help students understand and cope with these
sensitive issues that create questions about their place
in society.

Training’s like these set a foundation of professional
development that builds professional learning communities
and professional learning networks.

Continued training’s like this empower teachers with
the necessary knowledge and skill-sets to be able to
addressing issues that are on the minds of students.
OneJax facilitators, William Jackson a 31 year educator
with DCPS, national and international blogger and
Aida Correa a business owner, artist and parent.
Each have participated and facilitated similar discussions
with MetroTown In A Day with high school students and
worked with New Town Success Zone, Authors RoundTable,
EdCamp educational conferences and with the international
conference Preventing Crime in the Black Community annual
conference with the Florida State Attorneys Office.

Training’s like these set a foundation to show the value
of professional development that builds professional learning
communities (PLC) and professional learning networks
(PLN) among teachers and provides avenues for continued
support and resources.


Shown in the photo from left to right:
William Jackson (OneJax), Cris Benavides (Ribault),
Joelle Butler (Dupont), Amanda Chappell (Ribault),
Anthony Alves (Ribault), Tracy Oliver (Black Educators Rock),
Aida Correa (OneJax), Stephanie Keck (Jefferson County),
Chris Williams (City Year Staff), (Nakia Lee (GOCA),
Katlyn Econom (Ribault), Erin Riebel (YWLA),
Roel Escamilla (Clay County), John Grab (TFA Staff)
Sharetta McBride (Hyde Grove)

January 4, 2019

What is Metrotown-In-A-Day? MIAD

Filed under: Education,MetroTown — William Jackson @ 10:45
Tags: , , ,

What is Metrotown-In-A-Day? MIAD

Metrotown-In-A-Day is an interactive experiential
learning lab. Selected delegates will come together
to explore options for living successfully in an
increasingly diverse and interdependent world.
At Metrotown-In-A-Day, students explore their
personal values and perceptions. Delegates also
experience a variety of perspectives on diversity
issues, multicultural communication, and unconscious
biases. Participants create strategies for these event
living and working with a multitude of differences.

The goal of Metrotown-In-A-Day is to promote respect
and understanding among all people. This goal is
achieved through small group discussions and workshops,
creative and artistic expression, recreation, outdoor
experiences and personal reflection on our diverse
community. Be prepared! When you’ve completed
Metrotown-In-A-Day, you’ll see the world through
different eyes and you will have made a lasting
and positive difference in your own life, and in
the lives of your friends.

As a volunteer of Metrotown In A Day events and the
longer Metrotown In A Week are great opportunities
for teens to learn about the value of diversity in
culture, thinking, gender and that differences are

When young people attend and participate in a
Metrotown event they have the opportunity to
meet others of similar age, but different on so
many levels.

Photos are from Metrotown In A Day at Ponte Vedra
High School in Jacksonville, Florida


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