My Quest To Teach

October 24, 2016

HBCU Students How To Benefit from LinkedIn

Filed under: Education — William Jackson @ 7:30 am

HBCU Students How To Benefit from LinkedIn
by William Jackson M.Ed.
Edward Waters College @wmjackson
#MyQuestToTeach – My Brand






“new research from LinkedIn and CarringtonCrisp
shows that social media can help drive quality at all
points of the student journey — from quality candidates
to successful graduates.” Ira Amilhussin

The use of LinkedIn should be strategic and planned,
building reputations, personalities, relationships and
developing Brands. “branding is your character in
the marketplace and you need it in order to effectively
promote your business, services/products, or yourself in
your arena.” Dawn Jordan Jones, CEO of 29Eleven Media

Your brand is present in everything that you
do and how you present it to the world.
Networking in many cases is an art, the art of building
relationships that can lead to internships, employment
opportunities and starting a career.

A global economy means global competition, and those
seeking prime careers need to be seen as contributing
content, being innovative in their thinking, building a
strong Brand, volunteering and “speaking” on issues
that influence the thinking of others.

The strategic application of LinkedIn comes when
HBCU students decide what area of study they’re in
and connecting with those in that desired field.
Too many HBCU students do not have LinkedIn
accounts that are active and engaged. HBCU students
need to be active, engaged, involved, concerned
and determined to be aware of what is going on in
their communities, cities, states and even the nation.
This may sound overwhelming, in some cases it can
be, so it takes changing the mindset.

The mindset of keeping up with drama, disrespecting
others with words and pictures. Sexting, Cyberbullying,
Slandering and even Colorism should not be shared
in the online environment.

The world establishes it opinion of HBCU students not
just from one Social Media account, but from millions.
Each HBCU student is accountable to the other because
we are bound by our brotherhood and sisterhood being
graduates of HBCUs. So we are all connected with color
and culture. We must show ourselves professional and
capable as doors open and glass ceilings are smashed.
LinkedIn is a diverse platform that can create collaborative
opportunities, bring together liked minded smart creatives,
connect innovators on projects and research never thought
before. LinkedIn can even provide training that HBCU
students need to be prepared to compete successfully in
a world of intellectual diversity.

Education is not just in the classroom, it is all round us in
conferences, workshops, seminars, meetups and with one
to one discussions. Professional development happens
when HBCU students share their experiences, resources
and tell their stories to each other.






What HBCU students need to do to be successful in
1. Complete your profile with all the required information.
*make sure you have current employment and educational
background information that is true and updated.
2. Write to be read by others of similar interest.
*make sure that you address current research and strategies,
be up to date on best practices and who is moving up in
that field.
3. Use as an extension of your network to build relationships.
*before you start asking for a job, build a relationship with
people, share content and even collaborate on projects.
4. Post relevant content that connects with similar thoughts.
*find people that think like you and share similar passions.
*also connect with people in areas you are curious to explore.
5. Get involved in groups and associations that have similar
goals and missions in careers.
*make sure you have your vision, mission, goal and career
statements prepared.
6. Development as a “thought leader” is important to show
intelligence and intellectualism.
*understand the difference between intelligence and intellectualism
7. Endorsing and Recommendation of others that you follow.
*don’t be afraid to endorse and recommend others on their skills
and abilities, they will do the same for you.
8. Building your personal Brand and keep it safe.
*establish what your Brand is and build it.
*your Brand is your promise for professionalism
9. Sharing resources with others
*don’t be afraid to share resources, let people know that
you want to share their information to help others.
*don’t look at other HBCU students as competition, but as
10. Link your Blogging, Twitter, Instagram, and Tumblr accounts.
*linking provides exposure on multiple platforms and spreads
your influence faster.
11. Set a schedule to check LinkedIn so you’re not rushing.
*have a plan and a schedule to show consistency in your posting
of content and replying back to others.
12. Always check spelling and grammar when writing a post.
*the fastest way to turn people off is to not spell or grammar check
13. Reply to emails and connections in good timely manner.
*don’t wait a week later to reply, do so in a day or two.
14. Update your account with new information to show growth
in your community, career and as an entrepreneur.
*people love to see you grow so post it, whether volunteering,
working, internships, etc. share your successes and growth.
15. Talk to your career counselors at your school to see
how to further amplify your voice.
*communication with experts is important, network
with instructors and administrators.
*too many HBCU students see older faculty and pass
judgement on that person, they miss the opportunity
to expand their network to established and senior
successful people.
16. Be respectful, be business, be progressive and be seen.
*act and show you want to be successful
*hangout with people doing what they are supposed to
be doing and moving in that direction.
17. Make sure you upload a professional photo,
this sets the foundation for your level of professionalism.
*never use a club, party or entertainment photo.
*think about what if a Google, Black Enterprise, Jet
or other executive would think if they saw your photo.
18. Visibility is important in your community, post your
activities when you volunteer or do works to help others.
* tell your story of mentoring, tutoring, volunteering and
being a community activist.
*instead of talking about making a change show that you
are making a change.
19. Invite others to connect with you, you have to look
*be approachable so people can get to know who you
are and your goals.
*you do not have to share personal information, but you
must look like you want to be engaged and active.
20. When you earn degrees, certificates, etc make sure
you post your successes in a humble manner.
*what is the use of putting your degree in the closet or
drawer, share and see how your network expands.
21. Haters will be haters..
*sometimes you have to drop friends that become envious
and threatened by your growth.
*remember whose life it is any way and you only have one.

Connect – Connect – Connect

LinkedIn for Students
LinkedIn for Higher Education

YouTube and LinkedIn

October 18, 2016

DCPS Student Attends Florida Heritage Book Festival








DCPS Student Attends Florida Heritage Book Festival
by William Jackson and Elisha Taylor DCPS Student and
member of Northbound Church of Christ, Jacksonville, Fl

The words: Be Inspired To Create, To Read,
To Write and to Inspire others were the
words of the Florida Heritage Book Festival
in St. Augustine, Florida.

Authors, writers, bloggers, content creators
from across the state participated in book
reviews, writing critiques, workshops, book
signings and in attendance were over 50 book vendors.

The push to increase literacy in students can be
seen at events like the Florida Heritage Book
Festival because students inspire the creativity
of authors that write books for them. These students
as early readers will develop into adult readers
supporting authors, bloggers and content creators
across the state and the country.





The free event encouraged
more education in the
areas of fiction, nonfiction,
storytelling, poetry
and even spoken word.

The St. Augustine Public
Library made available the opportunity for
children and adults to register for library
cards and learn about the unique literary
services provided by the library system of
St. Johns County

There were events for children that helped inspire
them to read, write and embrace creative
literature. Peter Meinke and Jeanne Clark Meinke,
nationally recognized authors held a workshop
“Hands-on Poetry” a session for 8 to 12 year old
and another favorite provided by
Andre Frattino, a nationally and internationally
recognized author and graphic designer held a
“Hands-on Graphic Novel Development” a session
for 13 to 18 year old participated in.


Attending this session
was Elisha Taylor a
student in DCPS from
Jacksonville, he is engaged

in technology in the areas of graphic design,
robotics and other areas that students are now
deeply exploring in school. The initiatives of
STEM Science Technology Engineering and Math
are the foundations of new jobs, so students
like Elisha are immersed in hands-on learning
projects that encourage collaboration.

Elisha is a reader and loves diverse literature,
he had an opportunity to develop several graphic
design pieces that can be applied to comics,
literary works, cartoons, and other digital
platforms. He participated in discussions
about how to design storytelling platforms,
character development and how to properly design
and write a graphic novel.








Elisha recently attended the Florida Blogging
Conference held at Full Sail University attending
with several students from Edward Waters College.
Events like this and others need to be engaged
in by students from elementary to high school
because of the exposure to professionals and the
opportunity to learn how to properly network and
collaborate. The growth in global diversity and
integration of technology and social engagement
with students from various backgrounds means that
youth, teens and young adults have to be able to
communicate and function in diverse environments in
education, business and commerce.

The Florida Heritage Book Festival is just
one of many events happening in Northeast
Florida that parents and schools should
encourage students to attend so they can
learn to broaden their social and educational skill sets.








Florida Heritage Book Festival

Florida Humanities

Florida Blogging Conference
Full Sail University

20160917_130330 20160917_130838 20160917_133019 20160917_133038 20160917_133517 20160917_133527 20160917_133640 20160917_160237 elisha

October 15, 2016

Black Girl Magic Tell Your Story

Black Girl Magic Tell Your Story
by William Jackson, M.Ed.
Edward Waters College @wmjackson


This is the age
for women of color
and culture to be
engaged with technology
locally, but thinking globally.
This is what I teach
my students in my Educational Technology,
Social Media and STEM class at Edward Waters
College. They all matter in the grand scheme
of this developing nation.

The ability to tell a story is not limited
to simplistic writing or blogging, the new
move is towards “Mobile Film Making” and
“Mobile Microblogging,” and “Video Blogging.”
The use of phones, tablets and even watches
has opened new doors for using mobile devices
to allow women of color and culture to be
filmmakers, creating documentaries and
sharing the growth of women of all colors
and cultures their journey’s
implementing technology.

global image

The integration of digital devices that are
mobile provides the opportunity to present
stories in real time and with unprecedented
accuracy. Not using props, make believe
backgrounds or even deadpan musical play-overs
and sound effects. Girls and Women of color
are discovering their creativity with mobile
technology and throwing away fears to embrace
innovation and encourage new creative ideas.

In the recent article shared with me by my
dear friend Tiffany Duhart (@asktdn), an
original Black Girl Magic sister, before
there was a Black Girl Magic, she shared the
article “Using Mobile Film Making to Tell
Stories,” 4/20/16 in Black Enterprise
Mobile by Kali Wilder.

Matthew Cherry an independent film maker
has created critically acclaimed movies
using his iPhone6s. His intent is to
inspire people especially youth, teens
and young adults to use tech in a positive
way by integrating mobile technology to help
tell their stories and implementing Social
Media to broadcast. Girls and women
of color are becoming influential innovators
and even thought leaders in applying technology
to real world applications.

“It doesn’t matter about the camera you
shoot on it’s all about the story.”
Kali Wilder
Technology provides a unique opportunity
for people of color and culture especially
young people to tell their stories on a global
and interactive platform. Interactivity
provides immediate feedback and draws the
attention of the intended audiences.
Social Media provides platforms that encourage
the creation of dynamic and original content.
Vblogging, Microblogging, Podcasting, and
other platforms for the most part are free
and easily accessible on phones and tablets.
Content Creation is King…………..

Cherry points out that artist can use those
platforms to support levels of engagement.
There is an awesome networking potential for
women of color that allows for increased
exposure to issues that affect them. The
movement building great momentum of
#BlackGirlMagic is cross generational and
allows girls and women to network and share
intellectual resources, talents and abilities.
Girls are no longer afraid of technology
because they see their creativity,
they express a passion that boys in many
cases do not possess.

Educational Technology at
Edward Waters College

In my Educational Technology and Social Media
course, blogging is a foundation for learning,
as technology advances people of color must
advance as well when integrating and being
creators of content not just consumers. Blogging
allows for reading, comprehensible growth and
allowing boys and girls to find their skill-sets
because not everyone is a coder, is not a developer,
but has their skill-sets that can be enhanced and
magnified when tech is properly applied.

Educational Technology in many schools has
diverse instructional directions and applications,
the goal for my curriculum is to make sure students
are exposed to and utilize platforms to teach
them to create their Brand and Market themselves.
I hope to inspire both young men and women to think
strategically. Each person, especially Black Girl Magic
girls and women need to be the CEO’s of themselves.

reading 8
Natalie McGriff – Moxie Girl
Black Girl Magic

Being the CEO’s of themselves means they have to
chart their course, define their Brand(s) and how
to effectively Market themselves beyond local
visibility to global awareness and integration
in the diversity of technology. Examples come in
the form of Melissa James – Founder and CEO of
The Tech Connection and Sherrell Dorsey – Founder
of ThePLUG both can be heard on the program
Blacks In Technology
Their Brands represent them so must be based on
a solid foundation that others can connect too and
relate too.

The tools are there, right at the finger tips
literally so why not integrate them in creating
positive content that gives women of color with
Black Girl Magic a chance to tell their stories
and enhance their hustle.

People of color and culture have access to tools,
platforms, digital devices to share their
diversity in their SoLoMo journeys.
Girls and women of Black Girl Magic, must understand
their digital presence is influenced and influences
their So-cial interactions for future opportunities
to grow, their Lo-cal exposure to be seen by people
to help them move in the direction they want to go
locally and globally, and the power of Mo-bile
technology engages video and instant development
and sharing. SoLoMo

Social engagements Local involvement in their
communities and applying their use of Mobile
devices that integrate technologies that is
growing more and more intuitive in learning
what the user wants to do. Black Girl Magic is
growing, but must be able to expand the direction
and even services to inspire and continue

Taylor at MLK breakfast
Taylor Richardson = Black Girl Magic

Girls and women of color and culture are advised
to READ, network and share resources to help them grow.
They must be creators of content, designers of digital
devices and Apps to make a difference and a change
in the perceptions created about them by others.
BGM is moving past a movement, it is maturing into a
sentient being for girls and women of color.

Telling a story is the core to sharing information,
to the exchange of ideas and values. For centuries
people of color and culture have used storytelling to
tell their stories. The dynamic must change when sharing
information, it must begin to be interactive and
engaging to reach the youth that are changing the world.
Black Girl Magic opens new opportunities for growth
with video to allow girls and women of color and
culture to leap over those that are
not supporting their growth and smashing
the glass ceilings above them.


Black Enterprise Mobile
Matthew Cherry on Twitter
“Using Mobile Film Making
to Tell Stories,” 4/20/16
in Black Enterprise Mobile
story by Kali Wilder

#BITTechTalk Ep. #101
Sherrell Dorsey – Founder of ThePLUG

Blacks In Technology


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