My Quest To Teach

May 23, 2016

HBCU Students Brand Yourself Past SWAG

HBCU Students Brand Yourself Past SWAG
William Jackson, M.Edu.
Edwards Waters College
Educational Technology and Social Media
Department of Education and Urban Studies
@wmjackson #MyQuestToTeach


The college years seem to move along at a snails
pace, each semester drags on at its own leisurely
pace until you notice graduation is right around
the corner. Juniors are starting to feel  the
excitement even as the summer
progresses and another academic years starts in
several months.

At the writing of this blog May 21st 2016 Edward
Waters College like other HBCUs are evaluating their
curriculum’s to determine if changes need to be made.
Schools are preparing for the future to prepare
graduates to compete in a global economy.

My college prepared me to plan for my future,
from the teachers, to the coaches as I ran track and
even the cafeteria workers they encouraged us as
students to look at our abilities as investments to
be cultivated and groomed for success.
South Carolina State University @SCSTATE1896


HBCU students need a strategy, a unique plan catered
to their specific situation. The economy is not
favorable to African Americans when there is economic
volatility so HBCU students must plan and execute
their plan. It takes more than what you know
academically, who you pledged with as a Greek, what
your GPA is and even the status of your parents.
HBCU students must have an exit strategy from higher
education for their particular career options.

The terms: Branding, Marketing, Marketability,
Networking, Thought Leader, Innovator, Content Creator,
Global Analysis, Human Capital, Strategically Positioned
should not continue to be foreign terms.
In my Educational Technology and Social Media class at
Edward Waters College these terms are taught, discussed,
and implemented in blogs.

Prevent Having A Tunsil Moment

In too many cases HBCU students because of their limited
exposure and background knowledge do not know nor
understand the importance of career talent, soft skills
and marketable abilities needed to grind out a career
that is transformative and stable.
Exposure and association, collaboration and cooperation,
terms that should be familiar. HBCU students need to
start seeing themselves as their own CEO, CFO, CVO and
other terms of industry leadership.
If HBCU students are not aware of these terms they
should google them to start a mindset of structural
Branding and Marketing. How can HBCU students climb
the corporate ladder if they do not know what the
name of each step is.

Strategic planning is through networking at
community events, “mixers,” being involved in the
Chamber of Commerce, and volunteering in civic,
political and educational organizations. One of the
best places to start is LinkedIn to see what is going
on locally and “Meetups” of all levels of professional
careers. The growth in Meetup, EdCamps, Seminars,
and even online discussions like @Edu_Match on

what 3

Strategic planning for HBCU students consists of:
1. Researching a career that accesses your talents, skills,
and abilities. Allows you to grow, learn and contribute.
2. Planning your education while attending an HBCU to build
your knowledge base in the path you want to take.
3. Participate in networking opportunities, even if you
don’t know anyone show up and show out by working the
4. Find mentors that share your passions and think of you
not as a friend or ticket for them, but as an investment
to a better life for you.
5. Look at each class as a paycheck to refinance your
growth and expanding career options.

6. Interact with instructors to learn as much as they do,
to learn the benefits of experiences through life.
7. Join clubs at HBCUs that provide opportunities to
apply, practice and learn new skills. Clubs provide
leadership opportunities and collaboration for projects
around campus and the community.
8. Create a calendar of priorities for academic career
pathways that lead to building a Curriculum Vitae or
Resume with more than just grades, GPA and academics.
9. Dress for success
10. Your online platforms should mature just as you do.

11. Ask a seasoned instructor to be a mentor and someone
to bounce ideas off of.
12. Use Social Media to build a following in either
traditional blogging, or expand to
Vblogging (video), Podcasting (audio),
Microblogging (Twitter)
13. Take advantage of Internships paid and unpaid.
14. Take advantage of career and academic counselors.
15. Be early to meetings, interviews.

16. When you receive emails – reply no more than a day.
17. If you make a mistake apologize and keep it moving.
18. Learn, Learn, and Learn some more.
19. Don’t worry about where you came from, focus on
where your going and where you want to be.
20. No every man or woman is compatible for you.
Not every man or woman has the same goals as you.

21. Before you get in a persons bed, get into their head
to see what their direction and goals are in life.
22. Manage your bank accounts, manage your credit,
manage your finances.
23. Plan to get your degrees while you are still young.
24. You can’t take your friends with you every where you go.
25. Take time to travel and be exposed to the world not
just your neighborhood.

Starting your career is increasing strategically
planned in this digital and technology driven world.
HBCU students must let the world know ahead of
graduation who you are and what your about.

These are just a few steps that need to be accomplished
that are listed to help establish yourself, to help in
building your Brand while building your SWAG.
When people look for you, you can have more flexibility
in what your want to negotiate in salary, benefits
and other options.

HBCU students using Social Media platforms
and tools, networking, marketing, volunteering
and even mentoring lift themselves up to be noticed
and in demand before graduation. Learning to
strategically position yourself is a planned process.
“Strategically Brand and Market Yourself”


Twitter Resource:
1. TED Talks Twitter @TEDTalks
2. Blogger Week Twitter @BloggerWeek

3. Orlando Tech Twitter @OrlandoTech
4. TEDx FSCJ Twitter @TEDxFSCJ

5. WordCamp Jax Twitter @WordCampJax
6. Smithsonian NMAAHC Twitter @NMAAHC

7. Urban Teacher Twitter @urban_teacher
8. EduColor Movement Twitter @EduColorMVMT

9. Sarah Thomas @sarahdateechur
#EduMatch @edu_match
10. UrbanEdChat Twitter @UrbanEdChat

11. Blogging While Brown Twitter @BWBConference
12. Central Florida Association of Black Journalist Orlando Twitter @CFLABJ

13. GotteGetBloggin @GottaGetBloggin
14. My Quest To Teach #MyQuestToTeach
15. Scholarships @prepforcollege #CollegeChat


May 20, 2016

Africans are Building Their Unique Brand Part II

Filed under: #Africa,Education — William Jackson @ 9:30 am

Africans are Building Their Unique Brand Part II


Suggestions for African Branding:

1. Africans personal Brands should be self reflective of their
goals in business, commerce, education and entreprenuialism
What markets do they want to enter into or expand to should
enter into their Brand building.

2. African Branding should include what they want societies
local, national and international to see.
Planned work goes into building a Brand, it allows for
reflection and adaption to changing needs and what is available
to offer.

3. African strengths are in the potential to grow, to extend
out of the box of conventional imagination. The mind set must
change as the demands and imaginations of Africans change.
Innovation Innovation Innovation

4. Africans are finding their Brand is personal and leading
them on new journeys. It opens up additional questions:

Questions related to Brand growth…..
A. How do I want to expand?
B. How can I match a personal Brand to grow in to a
business brand.
C. How do I want Africans, Europeans, Americans and the
international markets to see me?
D.What makes me unique as an African?
E.My Brand identity is important why?
F.How can I collaborate with to expand my Brand?
G. What technologies are available that I can integrate to
share/spread my Brand?

Asking, then answering are foundations to building a strong
and influential Brand. Understanding your “Brand” how you present
yourself to others. Understanding your “Brand Identity” the
qualities that make you unique and different from others.
Africans must take the initiative to mentally grow in areas
not involved in and make academic growth by taking classes,
workshops, attend conferences and begin to network.

Africans that begin with a vision and start are already growing
in force so must see themselves as leaders. Vision is a start,
the journey allows them to envision themselves as growing
Presidents, Managers, Corporate Executives, Visionaries,
Chief Business Officers, Chief Brand Officers, Chief Engineers,
Social Media Visionaries, Chief Design Officers and the list
goes on.
Controlling your Brand helps you control how you are perceived
by others that want to partner with you and collaborate with you.
Perceptions manage the thinking of thinking people. Your
Brand can make you memorable, forgettable, nefarious or
notorious, the choice is yours.

May 19, 2016

Influenced by Malcolm X

How Not To Get Your Child Killed In The Streets


The blog is dedicated to Malcolm X whose
wisdom and knowledge resonate even in the
21st century…..
Happy Birthday Malcolm X May 19th…..

“Education is our passport to the future, for
tomorrow belongs to the people who prepare for
it today.” Malcolm X

The continuous murders of young people have
families, citizens and communities demanding
that the killings stop. The senseless taking
of lives and the gun violence that seems to
have no end.
The tradegy is that this will continue unless
parents not police start taking responsibility
for their responsibilities to be parents, not
friends, buddies, BFF’s or any other name that
is not associated with parenting.

EVeryone is wondering what has happened to the
morality of our youth, teens and young adults,
but too many are not looking in the parental
mirrors or accountablity and responsibility as
a parentm that parents should have.
Children learn from their parents, if a parent
allows their children to go out at night
after a “resonable” time then what do you expect to
happen. If a parent allows their 2, 3, 4, 5, 6
year old to talk to them any way and thinks that
is cute, what will happen when the child turns
into a pre-teen, a teen and then a young adult?
If the parent allows profanity, complacency and
irresponsibility into their
homes what do they think will happen to the lives
of their children?

This is not to say that there are perfect parents,
this is to say there should be common sense and
parenting learned from the elders. No one listens to
the elders, the grandparents the “Big Mamas” and
the wise gran dads that have learned the lessons of
life and have tried to “teach,” “preach,” and guide
during the challenges of life. Have African
Americans discarded their elders and the knowledge
they have and ready to share?

The travesty is that too many young parents do not
have the skills to raise babies because they are still
babies too. Too many African American parents are not
encouraging their children in the area education,
public service, intellectual engagement in libraries,
museums and other places of learning. Parents that
Want to keep their children, teens, youth and young
adults alive, keep them learning in the libraries,
museums and learning centers of their communities
and cities.
Parents do not encourage family time because too many
want party time, play time and other times not dedicated
to bonding in the family, sharing positive things in the
family and the value of education in the family. When
grandmother talks girls should listen, when grandfather
is sharing stories of value, honesty, decency,
unity and cultural achievement boys and young men
should listen.

Technology allows for the wonders of the world to be exposed
in many academic disciplines, youth, teens and young
adults can learn science, medicine, arts, engineering, space
exploration, examining of the world’s oceans, robotics, these
create career opportunities for African American children
that were unseen 10 years ago. African American children
are learning the wrong things and applying the wrong skills
from mass media.
African American boys and young men should be in libraries,
cultural centers studying, learning and engaging with positive
men and women, too many are getting high, having sex,
playing games of death and destruction and disrespecting
themselfs, their parents and their culture doing stupid
stuff that kills time they will never get back.

There are so many careers that allow a African American child
to witness the genetic structure of human beings (DNA). The
ability to clone plants to feed thousand, use a telescope
to expore the universe, using a microscope to study
germs and viruses to learn how to battle cancer, and other things
that kill the human body from infection and invasion.
I have blogged previously “the engagement of technology allows
African American children and children of color to expand their
intellectual, innovative and creative abilities beyond sports,
entertainment and the stereotypical elements that society deems
appropriate for African American children.” How can this change
if parents are happy with letting their chidren get by, get
over, get laid and get high?

People celebrate great men like Malcolm X, seen here speaking
on Economics in this YouTube video, but how many really apply
the learning to actual practice to make serious changes for their
lives and the lives of their children?

African American teens are missing the mark in networking for
jobs, preparing for higher education and searching for
internships and scholarships that open educational and employment
doors. Employers are becoming fearful to hire African American
youth because their online content is smeared with unethical
behaviors and questionable actions. Showing drugs, guns,
engaging in sex with multiple partners and disrespecting
authority. Violence is seen as more enjoying than learning.

The media shows the “bad” sides of many African American youth
as violent, educationally challenged and African American girls
involved in entertainment agendas that show them as sexually
promiscuous, no morals or values, that no business will want
to hire them except the pornography business.Truth be told
this does not apply to most but the media portrays African
American girls do not help themselves when they show the
elements of Sexting to impress others that only see them
as a sexual object.

African Americans only apply what the media lets them witness,
too many African American youth and teens do not know how
to grow a business, if you do not think so, then listen
to children and understand how they wanna be like the “stars”
they see on television and not business owners.
Each “reality televison” show is a reminder that you have
to use the F word, the N word, the B word to your freinds.
It is ok to call them out of their
names, disrespect them and try to destroy them.

In far to many cases intellegence, intellectualism, ethics,
morals and values are being destroyed right before our eyes,
look at the recent murders over the past several months of
young people bearly starting their lives, but having their
lives ended in violence that touches infants, babies, toddlers
and children that either witness it or directly exposed to
family members being involved in some way.


“My alma mater was books, a good library….
I could spend the rest of my life reading, just satisfying
my curiosity.” Malcolm X

More African American children need to have the idea to own
a business, the passion for learning, reading, literacy
and being life long learners.

Parents have to lay the foundation for success, instead of
purchasing entertainment systems, they will have to change
from entertainment to education.
Purchasing educational software for their children that struggle
with reading and math. Access online tutorial sites where most
are free to use so their children can learn how to use
Microsoft Productivity tools such as Word to create resumes,
write introductory letters to employers, and complete online
employment applications with Browsers.
Youth need to understand the dynamics of PowerPoint, where
they will have to design presentations allowing them to speak
to groups to Market their talents and abilities as future

Educational programs such as STEM and STEAM need
to be supported and encouraged in schools by parents. Using
these models to encourage learning and foster a thirst for
educational preparation. To show African American youth the
options that really are real for careers they can have.

The critical part of any successful educational endeavor is
the involvement of parents. Critical to valuing education,
the empowerment of learning and the direction of continued
educational success are from parents and their collaboration
with teachers and schools. Reading, literacy, comprehension
have not changed in how important they are.
The difference is that too many African American parents are too
busy with their lives to create a learning atmosphere for their
children and participate as well to better themselves.

If African Americans are silent about their educational
thirst they will be ignored and moved from sight. The new jobs
coming to Jacksonville, Detriot, Chicago, Miami, Philadelphia,
etc. will not even consider people of color and culture because
they will see only a people that have criminal records, children
without a daddy that mommies have to take care of with two jobs,
or fathers that struggle to take care of their children selling
drugs because they did not apply themselves in school so they
have to sell drugs to make money to feed themselves and their
families. The jails are the new universities that are
advertising for new residents.

This blog may seem harsh, but how harsh is seeing blood on the
streets, how harsh is it to see mothers crying over their children,
how harsh is it to see infants and children watching as they lower
their parents in a dark, cold pit and how harsh is it
that children, parents and families cannot read on a basic
foundational level to gain literacy and understanding?

How not to get your child killed in the streets relies on the
value parents have on education each and every day. To keep
them away from those situations that create death.

The words by Malcolm X ring true even in the 21st century,
“People don’t realize how a man’s (woman’s) whole life can
be changed by one book.” Malcolm X

“The diversity of an uncomplicated man.”
Wm Jackson about Malcolm X

Malcolm X

Biography of Malcolm X

Malcolm X Biography

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