My Quest To Teach

June 26, 2017

The Dopest Things about WordCamp Jacksonville 2017


Emma and William How to be Dope on Social Media

The Dopest Things about WordCamp Jacksonville 2017
by William Jackson and Emma Kent
“How To Be Dope on Social Media”

1 The breakfast and lunch for the 2 days was filling
and plentyful.
2. The organization and smooth transition of the sessions
were sheduled appropriately.
3. There was great diversity in user, developer, coder and
other areas of interest for those in attendance.
4. Selection of the speakers with experience, knowledge
and skills was dope.
5. The diversity in gender, culture and color of the
speakers was wonderful. Always brings out the best
in a conference when there is diversity.
6. The more diversity the better in speakers and
7. The extention of professional, educational, and
industry backgrounds of the speakers and those
attending was relevant.
8. The measure of coverage for users, developers, coders
and educators allowed for cross disciplinary extention
added to the technical develpment.
9. Panel discussions were relevant and the information
gained can be readily applied to real world applications.
10. The facilities at Keiser University were awesome.
Comfortable atmosphere, the staff was warm and friendly
and the security staff very professional and approachable
for questions.
11. Nice to see the administrative staff involved and
warmly greeting the conference participants.
12. Networking opportunities during the conference was a
great opportunity to share and collaborate.
13. Great to see youth, teens and young adults attending
and contributing to the sharing of information. There was
a good generational representation.
14. PowerPoint presentatoins were engaging, informational
and easy to follow. Many posted their information online.
15. The Kids Camp was exciting, good to see youth wanting
to learn about WordPress and the potential to build with it.
16. “Is your site cross device and platform ready and
align with mobile / wireless technology.”
17. The future needs to have youth, teens and young adults
involved to help WorpPress grow.
18. WordPress needs to adapt for children, youth and teens
to allow them to share their stories.
19. The combination and integration of WordPress and
Social Media allows for the growth of Professional
Learning Networks and Communities.
20. HBCU institutions need to allow their students to
attend WordCamps to grow into developers, coders,
programmers, bloggers and entrepreneurs.

2017-05-21 13.57.22


WordPress Jacksonville Meetup
Monthly Meetups
Jacksonville, Florida

June 9, 2017

Building Your #HBCU Brand In 2017 to Be Invincible


Building Your
#HBCU Brand In 2017
to Be Invincible

William Jackson, M.Edu.
My Quest To Teach
@wmjackson – #MyQuestToTeach

In todays digital society HBCUs or what is known as Historically
Black College and University students cannot allow others to
Brand them. No one should be allowed to take their voice
and use it against them or describe them.
There are billions of people on the planet, each person from
conception to death has a story, a voice and a personal Brand.
No one should allow others to tell their story, to Brand with
nonsense about who they are, and what they are about.
HBCUs have a rich history of culture, creativity, innovation and
invention. They have weathered the mighty storms of post slavery,
segregation and racism to survive into the 21st century. Youth,
teens and young adults must be trained to tell their own stories
to the world and not fall into complacency.

How others see you is important, society should see you beyond
skin tones, hair styles, clothing lines and accept the beautiful
imperfections that each have and should embrace, this is a world
of diversity, but it seems to many are scared of and running from
the awesomeness of cultural and gender diversity they possess.
This is why an HBCU students’ Brand is important, to help define
outside of visual perceptions. Why would anyone allow mass media
to define them, to tell an incomplete and inaccurate story that
only sees or tells false and have truths?

HBCUs even today are fighting for not just financial support,
they are striving for respect and recognition too show their
continued and transformative contributions in this nation.
As the recent President has shown, there is still disrespect,
bias and even stereotypical mentalities present that are dangerous
because it promotes separation and aggression not peace and unity.
In 2013, St. Paul College closed after 125 years, a rich history
of building men and women, the stories continue in history,
but someone should have been sharing them.
There are many HBCUs that have not survived history, they live
on in their students and the accomplishments still being achieved,
on individual levels, but no one is writing about the history,
heritage and successes.

As the graduates of HBCUs pass into history so do the experiences,
memories and historical accomplishments.
The Brand of HBCUs should continuously be modified and adapted for
telling a story of growth, hope and preparing for the future.
Branding, Marketing, Self-reflection, Building Relationships,
Networking, Collaboration and Integration of information.
HBCU studens must find out what their Brand is personally and what
Niche they are part of, asking themselves where they are heading:
What do they want to do with their life? How can they match their
career aspirations with their personal Brand?
How do they want society to see them? What makes them unique?

HBCU students must identify why their Brand is important and relevant
in the world not just with their friends and family, but in a
broader perspective of expanding their voice.
Building your Brand in 2017 can mean the diffence between being
invisible and invincible.

June 2, 2017

Branding Techniques for HBCU Students

20170309_163633EWC students in Educational Technology must keep a blog active .

Branding Techniques for HBCU Students
by William Jackson
Social Media Visionary for My Quest To Teach
Inspired by “Knockout Branding Techniques”
Bridget N. Armstrong, Black Enterprise 2009

Competition is tough, the fields of study in higher
education need to be mapped out because competition
is not only local it is natioanl and international.
HBCU students continue to face a serious delima in
their approach to relavent and stable career choices.

Educational opportunities have never been more
accessable and equitable, but globally our world
economy has created increased competition.
When I say equitable, todays students have access
to the best resource in history, the World Wide Web
and connected databases, historical literature,
publications from globally and even experts in their
career fields.

Never before in history have students had access to
global learning opportunties that allow for unpresidented
learning and networking. The trick is to get students
to see it, understand it and apply that learning.
Teaching the skills of reading for comprehension is
important even in higher education.

HBCU students during their college careers should
be developing their Brands and their personal Niches.
They, HBCU students need to understand what an
entrepreneur is because the majority of them are and
the value to the process of networking and true
to the meaning of pressing the flesh to be the best
should be taught.

In my Educational Technology, Social Media and STEM
class, too many students even senior did not know what
STEM, STEAM and STREAM where, what PLC – Professional
Learning Communities and PLN – Professional Learning
Networks are and how they work. PLN’s online like
#EduMatch, #FlEdChat, #UrbanEdChat and others where
professionals speak honestly about their careers in
unfiltered ways. Providing best practices, strategies,
knowledge based skills to work smarter.

HBCU juniors and seniors should know the top 5 people
in their course of study, they should know the
educational requirements and where to find advice on
what Social Media platform for jobs, internships and
where is the best place to be hired. There is no time
for being silly or even stupid when you have a tool
that can spread your Brand instantly around the world.

This information is necessary for building a successful
foundation to grow and create professional and
personal stability. To go along with careers, HBCU
students must be unique and original by building a
position for themselves online and offline. Creating
and re-creating to establish their credibility in
E- reputations, E-personalities, E-Branding and what
the Niche will be.

EWC students must develop strategies to build their Brand and Marketing agenda

Asking these questions about how people see you, do people
see you as an innovator, creator, developer, community
activist. How diverse is your network of associates and
who you can call on for ideas and resources. Can you
“Codeswitch” in diverse environments and feel comfortable
about not losing yourself. Do you know if your an extrovert
or an introvert? Are you a thought leader or are you
cognitively complacent about community issues because you
have your success and everyone else needs to get theirs?

The world if full of diversity and requires situational
awareness. What tools do you have to handle stress,
set-backs, break-downs and even how to manage success?
HBCU students will face many challenges, so their preparation
must be strategic and applied to real life. Finding a mentor
to talk to, share ideas with and to have a person to vent
is important. HBCU students must develop a personal winners
reputation because every Brand is based on the reputation
created. Think about the minds of your audience, potential
customers, clients and even the competition. Your focus
as a student is to create, plan and build a reputation that
sustains your Brand and allows it to grow and open more
opportunties in the future.

Use the summer months to attend conferences, workshops,
find a mentor, visit and participate in library events
and volunteer as much as possible to build your PLN in
your community and city. If you fail to take advantage
of these things you may be missing out on internships,
scholarships and business opportunties that others will
take advantage of and grow from.

You are your own worst enemy and your own best marketing



The diversity of EWC brings in depth and experiences from exposure, cultural growth
and sharing of ideas. Respect, acceptance, Codeswitching, collaboration, cooperation and
tolerance are key words that should be applied.

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