The Empowerment of Attending FlBlogCon 2016
William Jackson, M.Ed. @wmjackson
Instructor Edward Waters College
#Educational Technology and Social Media and STEAM
Growing into an Editor – Publisher – Writer – Content Creator
Thought Leader – Video Blogger – Fashion Blogger
Daddy or Mommy Blogger – Intellectual – Author – Developer
and all around Geek and Blerd takes more than a desire to be
famous or infamous.
The opportunities available for those who have the desire to
grow into their passions of blogging. The possibilities are
endless and unlimited to share content with like minded people.
The power of blogging allows the writer to connect with others
that share their passions, goals and mission to build relationships
and create communities, either digital or real.
There is potential power in creating digital content that can build a
Brand and establish a person’s Niche. Being empowered with a
passion to create content must be followed by a plan to share and
eventually market that content.
Many people are learning how to be a journalist in dynamic areas
they are passionate about. In my Educational Technology and Social
Media class at Edward Waters College students blog each week on
what they are passionate about. They are reinforcing their writing
skills and building their literacy skills, reading abilities and increasing
their collaboration opportunities.
In the educational environment it is important to understand that
writing can build skills that can be used in business, commerce and
finance. Learning why writing is important and how to apply writing
abilities are vital to success in many careers. Students in HBCUs
or Historically Black Colleges and Universities are learning that
applying the skill of writing is allowing them opportunities in fields
not thought of before.
Blogging is not exclusive to writing: Tumblr, Instagram, Microblogging
on Twitter, Podcasting and even Vblogging or video blogging with
YouTube or Vimeo. The content is the glue that bonds the reader to
the creator and creates a relationship based on supply and demand.
Supplying content demanded by the readers.
Students from Edward Waters College will be attending
for the first time the FlBlogCon. Provided a unique opportunity
that will be engaging, interactive, eye opening and
transformative in how they see the integration of technology outside
of college and education.
Edward Waters College http://www.ewc.edu/
Areas discussed in Educational Technology:
Niche… Topics… Passion… Blogging Calendar…
Shareable Content… Analytics…. Quality or Quantity…
Domain Name…. Develop Your Brand… Uniqueness…
What is your mission for Your Blog….
Choosing your Niche…..
what is your area of expertise?
who is your target audience?
what is your skill set that you can promote?
what training do you need to solidify and expand
do you need further education?
do you need certifications?
do you need to attend conferences, workshops and summits?
The process of becoming a successful blogger seems
daunting sometimes, but is necessary to separate
from the pack that seems to imitate, immolate, copy
and simulate others. To separate yourself from the
pack it is important to be authentic and unique.
What do you have to offer that others do not?
Choose your Topics:
what do you want to write about?
what is your background knowledge?
what do you want to accomplish ?
who do you want to connect with?
what are your associations?
are you involved in your community?
do you volunteer?
Do you show your Passion:
Topics are vast and unending, but what are you
knowledgeable about and passionate about?
When people talk to you, you should not have to
tell them your passions, they should see it in
your eyes, mannerisms, your expressions and your
behaviors online and off.
Create a Blogging Calendar:
how often are you going to blog?
when do you want your posts to be published?
when are you able to sit down and write?
do you need to do research?
are you going to integrate video?
are you going to expand to a Podcast, Facebook Life,
Periscope or other Social Media platform?
Make Your Content Shareable:
how can people access your content in SoLoMo
environments (Social Local Mobile) and on what devices?
what connections do you implement to allow readers to share?
do you optimize your photos and images for size and type?
do you encourage sharing?
sharing is caring?
Analyze your Analytics:
take the time to study your data…
apply the information to expanding your blog in
what does the data say about who your visitors are?
where are they coming from?
which tool meets your needs the best for which demographic?
Quality or Quantity:
when is it best to work on a blog?
when is it best to post a blog?
how many do you write at a time?
you should always go for quality not quantity
take the time to write, re-write and edit
Get your own Domain Name:
this is your address, your personal site for
posting content that represents you.
your domain name is part of your Brand so choose carefully
Develop Your Brand:
what are you known for?
what do you want people to learn from you?
your Brand is your promise for quality content
people look for unique content that they
can identify with and follow….
what do you have to offer in unique content?
build your followers…
What is your mission for Your Blog:
you have to determine the direction of your
do you have a style?
do you have a growing relationship with readers?
are you being published someplace?
are you planning to make money or do you want
to provide just information ?
Florida Blogging Conference should help you
answer these questions and more. Figure out
ahead of time what sessions you want to attend
and how you are going to apply the knowledge
Attendance is powerful, but the application of
what you learn at FlBlogCon is transformational.