HBCU Students Don’t Wait to Market Yourself
by Pro. William Jackson
Educational Technology and Social Media
Edward Waters College @wmjackson
HBCU students in the 21st century cannot wait to market themselves
in a world of global commerce, digital Branding, intellectual sharing
and the vast Social Media sites that are building to get the word out
there about the talents, abilities and skills that HBCU students possess.
HBCU students still struggle and have faced more challenges in the past
8 years as HBCU institutions struggle to remain relevant, real and respiratory.
Even with the promises coming by the Trump administration there will
be strings attached, policies to follow, procedures to implement and even
expectations that need to be achieved. This is not a handout, I hope it is
a help up for these historic institutions and if any money is provided
it is not mismanaged, lost in ill-advised policies nor “misplaced.”
Internal struggles have been a challenge at HBCUs either through faculty
stability, administration interaction with faculty and students or the
changes in generations of priorities. The retention and graduation of
students especially males is a serious issue that needs to be addressed.
The debate about the relevancy of HBCUs continues, data shows that a
high percentage of Black educators that are successful and work in the
most challenging schools graduate from HBCUs and continue on to
earn their advanced degrees. HBCU students are involved in STEM
careers even before STEM and STEAM where aligned with
As a graduate of an HBCU South Carolina State University ’85 and an
instructor at Edward Waters College, the oldest HBCU in Florida, the
struggle is real and in many cases is overcome with each victory of students
graduating and becoming gainfully employed.
Teaching Educational Technology and Social Media the challenge is
teaching students how to compete for jobs before graduation, how to
Brand, then Market to a world of global competition and even tougher
globalization. This blog is about why HBCU students should market
themselves before graduation, usually starting in their junior year to
network with and collaborate with the “right folks.” Instilling in students
that if you want to be an educator, hangout with educators, if you want
to be a lawyer network with attorneys, if you want to even be a gamer
then learn from, compete with and against, and importantly network
with other gamers.
The most dangerous thing that keeps HBCU students from gaining their
dreams and aspirations is being afraid to network, speak with, talk to and
exposed to the diversity that world has to offer. Talking to my students I
share that you will not lose whatever “Blackness” you have if you have a
diversity of friends, associates, networking groups that can empower,
motivate, engage and collaborate with.
These suggestions are designed to help
HBCU students get out of their mental
boxes and to be less introverted and
of fear and self-imposed apprehension.
Suggestions to motivate and encourage
for students and educators:
1. Learn how to market yourself before you
search for jobs, before you graduate, either
at the start or before your junior year of
higher education, vocational school or even
the transition from military service to civilian life.
2. Marketing shows your worth, talents, abilities,
work ethic, leadership abilities, being able to
function in diverse environments, acceptance
and tolerance of diversity.
Learn what marketing is….
3. The ability to adapt to the diversity of cultures, technology, responsibility
and accountability for success and failures needs to be learned. That does
not mean babying students it means teaching students how to adapt their
biases, stereotypes that they may have and how to professionally deal with
potential situations and circumstances.
4. HBCU students must always see themselves as investments.
The more you grow and improve the better investment you are to yourself
and future employers.
5. Don’t wait until your senior year to rush to create a dope or lit resume,
start the first year and build by creating a living document of accomplishments,
volunteerism, learning, leadership, community activism and collaboration.
As a professor in higher education and as a elementary teacher it hurts my
spirit when students state “why do I have to do that”, I don’t wanna be
bothered with those people.” My response is, “do the right people know you
in the career you want or just those that do not want to see you grow beyond
6. Show yourself as well rounded; the combination of academics, job-training,
extra-curricular activities, volunteerism, all need to show your contribution to
things bigger than you are. Are you a part of something bigger than you?
7. Look at the world globally not just locally. Jacksonville, Florida is the largest
city in the USA by land mass. Students are encouraged in my class to have a
global perspective of the world. The smallest global event in their major can
have major implications on employment and involved in global markets.
8. Believe that your major course of study will have national and
potentially international influence as you grow and take on more responsibility.
The road to leadership is driven not by money, but by willing to work hard to
make a difference in the world.
9. Learn to be familiar with foreign languages. Dedicate yourself that you will
learn a new language especially one where you may have to use when traveling.
HBCU students can be heard talking that someday I want to, I might, maybe if.
They want to travel overseas, they do not take the time to plan, execute the plan
or even save to meet the plan. You have to start with a plan!!!
10. HBCU students network with cultural groups and participate in community
events like festivals and networking socials. Never assume that there is already
someone at an event that knows what you know. You have a wealth of inform-
ation that no one else knows.
11. It is important for HBCU students to learn how to integrate Social Media
tools and platforms beyond joking with their friends, booty calls, partying,
clubbing and acting a fool. This multi-functional, diversely dynamic platforms
can allow for communication with employers around the world. These
platforms can help start a career or end a career before it gets started.
12. Being technology savvy is important and just as importantly is how to
apply that knowledge. Use your knowledge to be involved in community
initiatives that build communities, that bring people together and open doors
13. Have a reliable list of resources to help you grow.
The library services at Edward Waters College has one of the best resources
in its library staff. Emma Kent is a knowledgeable and dedicated professional
that embraces technology. Accentuating the services the library at Edward
Waters College offers. Too many students at HBCUs do not take the time
to get to know their library professionals that have a wealth of information
waiting to share and becoming friends with them. One of the best moves
for me was to be friends with the librarians, custodial staff, be nice to
the cafeteria man and women and secretaries. They became my “extra”
parents with prayers, advice and even extra food on my meal trays!!
14. HBCU students must adapt their thinking as they matriculate through the
years. Their ideas, opinions, skills, networks must change. This change should
be seen in their attire, their speech and self-confidence. Being a lifelong
learner brings benefits that will be seen in the future not just in the present.
15. Applying to both males and females, your visual personality is just as
important as your e-personality and e-reputation. Make the conscious effort
to protect yourself in the direction of your career goals and dreams.
16. During your growth take advantage of tutoring and learning outside of
academics. Attend tutoring for interview skills, cultural understanding, career
counseling, and even role playing directed at your career interests.
The more prepared you are the better prepared you are.
Obtain a mentor, someone that has life experiences, and sees your potential
that you do not. Someone that sees you as an investment to a better
future and learn from them.