My Quest To Teach

July 30, 2018

Higher Education Students – Build Your Brand and Build Your Impressions

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Higher Education Students – Build Your Brand and Build Your Impressions
by William Jackson, My Quest To Teach #MyQuestToTeach #MQTT

Before higher education students can start their careers the
reality is they cannot wait until graduation week or even after
graduation to build a Brand or create favorable impressions.
The process of building a Brand must be started years earlier.
The unfortunate reality is that students are building their Brand
creating impressions when they start posting content online.
That can mean when a child in elementary school is provided a
phone, tablet, gaming system, watch or even a toaster (just kidding),
once content is posted there is an impression of that content by
people.

The Internet is a vast reservoir of information, the ability to
tap into and communicate on a global scale comes with being
responsible. Many students in higher education still are not mature
enough to manage not just their Social Media content, other
personal things that can influence their behaviors.
Young adults in higher education are influenced by peers,
the media, families, personal interests, hormones and passions.
What goes on the Internet does not stay on the Internet, it is
viewed, watched, read, consumed, even downloaded and
screen captured. A person’s whole life, literally is being posted
from birth to death on platforms that are endless in digital
memory.

A time line of events can be created as the infant develops
into a toddler, the toddler develops into a youth and the
continuous growth and development of life. There are now
ways to track and chart growing life cycles of people.
Children must be taught to manage their Brands, because their
Brand represents them, just as in the “Old School” way of thinking
your “name” was valuable because it represented your word.
In the digital age your digital content represents your Brand and
that is who you are identified as.

Global history is written by those in power and influence. The
ability to influence thinking with content and collaborate on levels
of intellect and intelligence. Brands can be keys to open doors and
allow connections with like-minded people.
Teaching higher education students the value and visibility of a
Brand is not a complex issue, it does take the ability to “see” how
a persons’ Brand influences others and makes an impression
that can last a life-time.

The summer months prove challenging because of the amount of
relaxation and vacation time. Higher education students are
more prone to post something because they are in relaxed modes
of comfort and not thinking about the impressions a photo or
a video will have. Being diligent can save a student from embarrassing
photos and videos from parties, gatherings, vacation destinations and
summer hookups that last a few weeks, but may have future
consequences.

Social Media is a tool that can either be used for good or used
for bad, proper decisions should be made to determine how and when
content will be posted and where.
A Brand should be treated with care, respect, and safe guarded.
A Brand is your word that identifies you and your potential direction in life.

Higher Education Students – Build Your Brand Build Your Impressions
manage your Brand and manage the content that you post associated
with it and who you are associated with. It could mean the difference
between employment and unemployment.
WordCamp Speaker, Volunteer, Blogger, Organizer, Advocate
WordCamp Central https://central.wordcamp.org/schedule/

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January 18, 2017

HBCU Bloggers What Does It Take in 2017

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Attending WordPress WordCamp in
Philadelphia #WordCampUS

HBCU Bloggers What Does It Take in 2017
Updated 2017
by Prof. William Jackson
Edward Waters College
Educational Technology and Social Media

Ideas from a Blogger, Influencer, Speaker,
Thought Leader, Presenter and Educator

What does it take to be a blogger and social media
influencer? The ability to create content and share
on Social Media platforms is a process to influence
thinking, decisions and actions of readers. To
develop a personal Brand that exemplifies the
spirit of HBCUs. Students need the exposure and the
opportunity to network with those in the industries
they are interested in. To become serious in their
quest for success and growth.
Exposure is important and networking is vital
to being seen digitally and socially.

blog

Provided by Prof. Jackson
1. Write as if the world is going to view your content
and provide feedback. When people read your blogs
they should understand your passion and the direction
you are going.
2. When blogging take the time to read, review, rewrite,
and revise what you have written. Grammar and spelling
count a great deal.
3. Reflection is important, it is vital to think on your
writings and consider your desired end result, what is
your mission and vision for your content?
4. Embrace the diversity of the world, it expands your
ability to connect and engage with the diversity of your
audience. Your blogs should be able to reach out to
diverse audiences and make a connection.
5. Attend conferences that allow for sharing of ideas
and concepts. No blogger is an island to themselves.
6. When writing remember your building relationships
with others. This is important to establish connectivity
and validity.
7. Read writers that you respect and admire, this
inspires your creativity and literary growth.
8. Storytelling paints a picture, so use words that
encourage the imagination and inspire consistent
content development. Be careful of using cultural
or street language, think about the audience and their
interests.
9. When writing understand that writing is a process,
the more you write the better you get.
10. Don’t be afraid to submit your blogs to newspapers
to be published. You never know who will publish your
works. Even if you are rejected 100 times 101 might be
the one that gets you an awesome gig.
11. Keep your passion and excitement about your writing,
it is an extension of who you are.
12. Write for enjoyment and a purpose.
13. Your writing is an important part of who you are,
what you are growing into and how to expand your voice.
14. HBCU students continue to grow in your field, you may
start off in a tradition blog, be willing to
incorporate Microblogging, Podcasting, Vblogging and
other technologies that reach diverse audiences.
15. Never doubt your ability to grow beyond where you are.
16. Don’t blog when you are emotional, your judgement will
be blurred.
17. Never use your blog to spread racism, profanity,
prejudice, hate, sexism or involve in Sexting. This will
damage your Brand and your reputation.
18. Be careful of who you associate with, this may influence
future internships and scholarships.
19. Never let random people take your picture, they can be
used later against you.
20. Freedom of speech is a constitutional right until you
slander, accuse, threaten and demean others.
21. Be careful and protect your intellectual property, don’t
use company or school based hardware/software to store
blogs, videos or photos.

A blogger is a life-long journey and should be a life
long adventure.

December 7, 2016

What I Learned at WordCampUSA in Philadelphia 2016

What I Learned at WordCampUSA in Philadelphia 2016
by William Jackson, M.Ed
Instructor: Edward Waters College
Jacksonville, Florida #MyQuestToTeach
Accompanied by
Joshua Rodriguez, junior Biology major
Jon Gregory, junior Elementary Education

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Attending WordCampUSA Philly was a great
opportunity to join over 1800 bloggers, developers,
programmers, users and even educators.
Joining together to learn, share, and collaborate
on a platform that allows for dynamic content to
be posted in diverse digital environments.

Attending with my students Joshua Rodriguez
a junior studying Biology and Johnathan Gregory
a junior studying elementary education, both students
attending Edward Waters College. Provided an opportunity
to apply what they are learning in the classroom in
real world situations.
These situations are not just educational, but involves
business, commerce and entrepreneurial opportunities.

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Edward Waters College an HBCU building leaders in
diverse disciplines is working to build content creators
and innovators. In order for this to be successful students
must be exposed to industry leaders, developers and
programmers and marketers.
Conferences like WordCamp allow for exposure, it
encourages interaction and engagement. If students are
not involved they lose the chance to be inspired and
encouraged to think beyond their current community and
even economic level.

Learning from conferences is Dope and Lit, more students
of color and culture need to have the opportunity to
join in on the discussions to learn and contribute. To move
beyond consumers to change into developers.

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HBCU – Historic Black Colleges and Universities
should continue to prioritize learning on a foundation
level to liberate the thinking of the application and
integration of technology to produce not just consume.
Students of color and culture should not follow the words
of those who want to limit the abilities of them, because
students of color and culture and African students are
smart creatives, dynamic innovators and embrace
entrepreneurialism that opens doors to build people
and nations.  My students and I will take back to
our schools, our communities and our peers new knowledge
to share, to inspire, to ignite the fires of discovery that
change the way children, youth, teens and even young
adults see themselves.
“Children don’t care what you know, so long as they know
that you care,” is a quote the Jon Gregory shared with me
from attending EdCamp NASBE, it applies here as well.
We must share, encourage, engage, inspire, influence,
ignite and kindle the joy for learning so students will be
life-long learners to build a better tomorrow.

HBCU students should attend conferences, workshops,
seminars, meetups, EdCamps, WordCamps, Bar Camps,
and other technology events. If the mindset does not
change children of color and culture will find themselves
unemployable or under-employed in dead end careers and
jobs. This is economic and even political self destruction,
the lack of education creates a lack of economic and
political power.

Photos from our adventure to WordCamp USA 2016

 

December 1, 2016

Students speaking at “TIGERTALKS EXPERIENCE” in Class

 

Students speaking at “TIGERTALKS EXPERIENCE” in Class
Each students in the Educational Technology class was given
ten to fifteen minutes to share something they are passionate
in their life, school, relationships, family, careers, politics or
an area they wanted to share with the class.
This project based on TEDx allowed the students to
exercise their presentation skills and allowed us to see them
outside of the educational environment.
The students coordinated their “TIGERTALK” with their blogging.
Prof. Wm Jackson
@wmjackson Twitter

 

 

 

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Edward Waters College “TIGERTALKS EXPERIENCE”
Designed by Professor William Jackson, M.Ed.
Educational Technology, Social Media and STEAM
Library Services Emma Kent
Edward Waters College (HBCU)
@wmjackson Twitter
Blogging at EWC Educational Technology |
http://ewceducationaltechnology.wordpress.com

“Every Tiger has a passionate and important story that needs to be
respected and shared.” Prof. William Jackson
“TIGERTALKS EXPERIENCE” is modeled after TEDTALK and TEDX
being held nationally and internationally. The goal is to provide a
platform so students at Edward Waters College in the Educational
Technology course within the Education and Urban Studies Department
at Edward Waters College. Other academic disciplines of learning are
encouraged to participate and display their growing skills and talents
in storytelling, poetry, spoken word, and blogging; taking audiences
on a lyrical and intellectual journey.

Students in the Educational Technology class have been blogging about
several TEDTALKS and TEDx events, in the course. As a national,
international blogger and speaker my intentions as an instructor, to
provide my students a true experience with them as the creators and
presenters of content. The exposure provides students an
opportunity to share their passions, interests, skills and abilities in
a semi-professional, intellectually stimulating and academic
environment.

Many students are experiencing this platform for the first time on a
stage of intellectual engagement combined with technology. The
exposure provides students an opportunity to develop and produce
content instead of just being consumers. Students attending
HBCUs must understand and learn the process of producing, to be
“thought leaders,” content creators, and innovators in tech
and oration.

Students can share their Social Media platforms to present their
content on: Twitter, Facebook, WordPress, LinkedIn, Instagram,
Tumblr and other Social Media sites that encourage interaction
and engagement. This provides a platform to share content that
is motivational and inspiring. It promotes intellectualism on a
level of engagement and proficient articulation.

It is hoped that other HBCU’s will work with Prof. Jackson and
Emma Kent of the Library Services at Edward Waters College to
expand these dynamic opportunities for engagement
and content creation taken to another level of intellectualism
and creative innovation.

The first “TIGERTALKS EXPERIENCE” was an opportunity to
begin the process of preparing students to speak, to share
information verbally that many have not had the opportunity
to perform.

“TIGERTALKS EXPERIENCE” are a sharing of ideas, in the form
of powerful talks, discussions, dialogues that are 15 minutes or
less. The exchange is an opportunity to share life experiences
to further encourage discussions on academic, social, business,
cultural and economic issues that because of time restraints
cannot be shared in a classroom setting.
To better understand what TIGERTALKS are a definition below
developed by Prof. Wm Jackson, this wonderful opportunity
of oratory engagement are shared.

TIGERTALKS” are short, engaging and intellectual talks
(15 minutes or less) where students speak on their passions,
talents, course of study, community engagement,
future aspirations, importance of HBCUs and other relevant
conversations from their experiences in life and interaction
with others.” Prof. William Jackson

Edward Waters College “TIGERTALKS EXPERIENCE” is just
the beginning and will seek to expand on the campus and
inspire others on a speaking format: Poetry, Spoken
Word, Storytelling, and Personal Experiences.

Edward Waters College “TIGERTALKS EXPERIENCE” is just
the beginning of this endeavor to expose HBCU students to
blogging, speaking and the engagement that technology provides.
The goal is to expand and inspire other HBCUs to create their
own model and collaborate with others in academia, business,
medicine, commerce, finance and other areas.

The first speakers were:
Mr. Charles-Eddie Smith of Varnville, SC
Blog for Mr. Smith – https://chiefchuckblog.wordpress.com/

Mr. Prince Braynen of the Bahamas.
Blog for Mr. Braynen – https://pbraynen.wordpress.com/

These two young men are both academically and athletically
talented. What a great start to the goal of a foundation of
“TIGERTALKS EXPERIENCE” setting the foundation
for excellence.

More information can be found Educational Technology
and Social Media Blog Site:
http://ewceducationaltechnology.wordpress.com/

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