My Quest To Teach

March 24, 2018

Building Your HBCU Brand That Builds Your Worth

William Jackson My Quest To Teach

Building Your HBCU Brand That Builds Your Worth
by William Jackson, M.Edu.
@wmjackson – #MyQuestToTeach
Wm Jackson is a graduate of South Carolina
State University and past instructor at the
oldest HBCU in Florida – Edward Waters College

In todays society HBCU students cannot allow
others to Brand them or label them.
There are billions of people on the planet, each
person from conception to death has a story and
a personal Brand. Students cannot allow others to
tell their story, to Brand with error about
who they are, and what they are about.

HBCUs have a rich history of culture, creativity,
innovation and invention. They must tell their
own stories to collectively expand the potential
of graduates and influence the world.
How others see you is important, society should
see you beyond skin tones, hair styles, and accept
the beautiful imperfections that we each have and
should embrace in ourselves.

This is why an HBCUs Brand is important to help
define outside of visual and cultural perceptions.
Why would anyone allow mass media to define them,
to tell an incomplete and inaccurate story that
only sees or tells false/half truths. HBCUs even
today are fighting for not just financial support,
they are striving for respect and recognition too
show their continued and transformative contributions
in this nation.

In 2013, St. Paul College closed after 125 years,
a rich history of building men and women, their
stories continue in history.
There are many other HBCUs that have not survived
history, they live on in their students and the
accomplishments still being achieved.
Science Technology Engineering Arts Mathematics/
Medicine are the legacy in the 20th and 21st century.
The Brand of HBCUs should continuously be modified
and adapted for telling a story of growth, hope
and preparing for the future. HBCU students
personal Brands should be self reflective,
what do students want society to see, that do
HBCU students want societies perceptions to be?

The work that goes into building a Brand is not an exact
science, it allows that person to be reflective.
HBCU studens must find out what their Brand is personally,
asking themselves where they are heading:
What do they want to do with their life? How can they
match their career aspirations with their personal Brand?
How do they want society to see them? What makes them unique?
What are their strengths? What are their weaknesses?
HBCU students must identity why their Brand is important?
Understanding your “Personal Brand” how you present yourself
to others understanding your “Brand Identity” the qualities
that make you unique and different from others. HBCU
students need to understand the importance of their
Personal Brand in starting a career, standing out from
others, personal self confidence.

Celebrities are not the only ones that benefit from Personal
Branding. There is competition for employment and career
stability is fierce. Having a Personal Brand workig can
be the difference between an entry level position
or executive positions.

Controlling your Brand helps you control how you are
perceived, when you see Brands like Nike, Adidas, Reebok,
Coke, Pepsi, Empire, Scandal, The View and other products.
Each one you expect a certain thing from them. The same
should be held for HBCU’s as well, what do you as the
student expect people to expect. Your Brand can make you
memorable or nefarious, notorious or noticeable, you decide.

Ever Rising

Background information:
William Jackson is a past Professor at Edward Waters College,
where he designed a curriculum that embraced Educational
Technology, Social Media and STEAM from 2004 to 2017.
He is a WordCamp organizer, blogger, volunteer, speaker and
digital community activist for TEDxFSCJ and the Social Media
Manager for Jacksonville Sister Cities Association.
He blogs about his life experiences as he travels speaking
to youth, teens and young adults and is a member of the body
of Christ with Northside Church of Christ.
William has 28 years as a public school educator in
Physical Education and Technology Instruction and
is a community activist where he is actively engaged in
the Jacksonville, Florida community with Vision Keepers
and New Town Success Zone.
William is joined by Aida Correa who is an artist, blogger,
poet, actress and a proud Latina. Both are parents to adult
children. They can be found on Twither at:
@wmjackson and @latinapheonix and hashtags respectively
#MyQuestToTeach and #LoveBuiltLife #LoveBuiltStudio

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June 2, 2017

Branding Techniques for HBCU Students

20170309_163633EWC students in Educational Technology must keep a blog active .

Branding Techniques for HBCU Students
by William Jackson
Social Media Visionary for My Quest To Teach
Inspired by “Knockout Branding Techniques”
Bridget N. Armstrong, Black Enterprise 2009

Competition is tough, the fields of study in higher
education need to be mapped out because competition
is not only local it is natioanl and international.
HBCU students continue to face a serious delima in
their approach to relavent and stable career choices.

Educational opportunities have never been more
accessable and equitable, but globally our world
economy has created increased competition.
When I say equitable, todays students have access
to the best resource in history, the World Wide Web
and connected databases, historical literature,
publications from globally and even experts in their
career fields.

Never before in history have students had access to
global learning opportunties that allow for unpresidented
learning and networking. The trick is to get students
to see it, understand it and apply that learning.
Teaching the skills of reading for comprehension is
important even in higher education.

HBCU students during their college careers should
be developing their Brands and their personal Niches.
They, HBCU students need to understand what an
entrepreneur is because the majority of them are and
the value to the process of networking and true
to the meaning of pressing the flesh to be the best
should be taught.

In my Educational Technology, Social Media and STEM
class, too many students even senior did not know what
STEM, STEAM and STREAM where, what PLC – Professional
Learning Communities and PLN – Professional Learning
Networks are and how they work. PLN’s online like
#EduMatch, #FlEdChat, #UrbanEdChat and others where
professionals speak honestly about their careers in
unfiltered ways. Providing best practices, strategies,
knowledge based skills to work smarter.

HBCU juniors and seniors should know the top 5 people
in their course of study, they should know the
educational requirements and where to find advice on
what Social Media platform for jobs, internships and
where is the best place to be hired. There is no time
for being silly or even stupid when you have a tool
that can spread your Brand instantly around the world.

This information is necessary for building a successful
foundation to grow and create professional and
personal stability. To go along with careers, HBCU
students must be unique and original by building a
position for themselves online and offline. Creating
and re-creating to establish their credibility in
E- reputations, E-personalities, E-Branding and what
the Niche will be.

20170309_162931
EWC students must develop strategies to build their Brand and Marketing agenda

Asking these questions about how people see you, do people
see you as an innovator, creator, developer, community
activist. How diverse is your network of associates and
who you can call on for ideas and resources. Can you
“Codeswitch” in diverse environments and feel comfortable
about not losing yourself. Do you know if your an extrovert
or an introvert? Are you a thought leader or are you
cognitively complacent about community issues because you
have your success and everyone else needs to get theirs?

The world if full of diversity and requires situational
awareness. What tools do you have to handle stress,
set-backs, break-downs and even how to manage success?
HBCU students will face many challenges, so their preparation
must be strategic and applied to real life. Finding a mentor
to talk to, share ideas with and to have a person to vent
is important. HBCU students must develop a personal winners
reputation because every Brand is based on the reputation
created. Think about the minds of your audience, potential
customers, clients and even the competition. Your focus
as a student is to create, plan and build a reputation that
sustains your Brand and allows it to grow and open more
opportunties in the future.

Use the summer months to attend conferences, workshops,
find a mentor, visit and participate in library events
and volunteer as much as possible to build your PLN in
your community and city. If you fail to take advantage
of these things you may be missing out on internships,
scholarships and business opportunties that others will
take advantage of and grow from.

You are your own worst enemy and your own best marketing
tool.

 

20170427_162324

The diversity of EWC brings in depth and experiences from exposure, cultural growth
and sharing of ideas. Respect, acceptance, Codeswitching, collaboration, cooperation and
tolerance are key words that should be applied.

April 14, 2017

“TIGERTALK Experience” 2017 at Edward Waters College

“TIGERTALK” Experience 2017 at Edward Waters College
by Prof William Jackson, Educational Technology,
Social Media and STEM
@wmjackson Twitter

“Let thy speech be better than silence, or be silent.”
Dionysius of Halicarnassus

The experience to speak in front of large groups should
always be provided to students in higher education.
Providing the opportunity to practice skills that will be
needed in business, corporate environments,
educational settings, the medical profession and even
in military experiences and service. The skill of speaking
is very important to  success in any career field.

Public speaking, corporate presentations, business
collaborations and even scientific conferences and
discussions relay on a certain level of intellectual
thought and engagement.
Higher education students, especially those attending
HBCUs need to have the exposure of sharing their
knowledge and experiences to others. There needs
to be a platform that they can express themselves
in several areas.

The first where they came from, the second where they
think they are going and third their destination. Each are
important because they are each learning experiences.
HBCU students need to understand that they will be
judged, measured, graded, scrutinized on their
professional successes and even the journey,
their articulation maybe based on how well
they speak and carry or present themselves.

“There are three things to aim at in public speaking:
first, to get into your subject, then to get your subject
into yourself, and lastly, to get your subject into the
heart of your audience.” Alexander Gregg

The disadvantage comes where many HBCU students
from their past have not had the opportunity to be
taught how to speak and share content in an environment
of structure and academics. Exposure to educational,
social and networking opportunities may have been
limited or not available.

HBCUs should have platforms of learning that engages
students in their skills of public speaking.
TEDX, TEDTALKS  and HBCUs like Edward Waters College
“TIGERTALKS” Experiences where students are provided
opportunities to speak and share content. Students at the
time may not appreciate or understand the
importance of these events, but they need to be prepared
and ready for the engagement.

“They may forget what you said, but they will
never forget how you made them feel.”
Carl W. Buechner

Contained in this blog are the links to students
attending Educational Technology, Social Media
and STEM course at Edward Waters College and links
to their “TIGERTALKS” Experience.  To date several
semesters of students have participated and students
have shared their hopes, dreams, aspirations and
plans for the PRESENT and the future. Because of these
experiences now those that continue will be prepared
to provide professional presentations at diverse venues.

Professor William Jackson and research specialist
Emma Kent of the Library Services Department of
EWC strives to create in each student a well-balanced
and practiced student with diverse skills they will use in
the real world of employment. The need for articulation,
timing, passion, confidence, and even research skills are
vital to build in students a foundation that will build
future success and achievement.

HBCUs will continue to face challenges no matter
what administration is in office, that is a fact, so the
best way to face any challenge is head-on and with a
plan that hard work, collaboration, teamwork, faith,
dedication and prayer will help continue to build a legacy
of success.

Looking at the recent Roland Martin discussion on HBCUs
and their proposed help from the new administration it is
seen that the last administration did not equally create
a financial cushion of support and acceptance. HBCU
institutions must continue to do more with less and build
the leaders this nation needs for the future to be
competitive and globally relevant.

Resources:
HBCU Leaders Meet With Trump And Pence
https://youtu.be/fcc00jNV8m8

EdCamp Branford April 22, 2017
http://edcampbranford.weebly.com/
WordCamp Jacksonville 2017
https://2017.jacksonville.wordcamp.org/speak/

 

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TIGERTALKS Experience 2017” Participants

Eric Odom “Anime:
https://youtu.be/RTb62nTUxiU

George Ford “Pangea” Land Mass
https://youtu.be/qv2jT0dyGGk

Tyler Mahla “Family Time”
https://youtu.be/wHdCxdDrsuI

Christopher Thomas “Sharing his Family”
https://youtu.be/-gE_49RcEPc

Teryn Ellis “Passion of Vblogging”
https://youtu.be/OimvIg-aYFs

Shemithia Fitzpatrick “Free Spirit Fashion”
https://youtu.be/W8YmDnYRs1k

Jon Gregory speaking at TEDxFSCJ 2016
https://youtu.be/JvvISTI0V2Q

Asha McPhaul
https://youtu.be/yuttN2VNhyA

Hurtis L. Wyche Jr.
https://youtu.be/Ox5W014ERqA

 

 

 

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