My Quest To Teach

September 14, 2017

Blogging Concepts for HBCU Students to Reflect

Blogging Concepts for HBCU Students to Reflect
William Jackson, M.Ed.
HBCU Alumni – South Carolina State University
HBCU Instructor – Edward Waters College
Social Media Visionary for #MyQuestToTeach
Share your voice, share your story, let the world
hear you.

  1. Why Do You Blog – bloggers must have a reason to
    do what they do. There should be passion and commitment
    when putting fingers to keyboard. Why you blog is a very
    important statement and should have a definite answer and
    purpose.
    During the blogging process “why” may change just as
    content changes, every blogger should have an answer
    as to Why Do You Blog.

    2. Who Is Your Demographic – an important element
    to go along with Why is; Who is your demographic?
    Is there an age group, gender, nationality, lifestyle,
    culture or specific group you want to connect with?
    People enjoy having a connection with bloggers. Any
    successful blogger knows who their audience is and
    tries to give them what they need and to provide
    relevant content.

    3. What Type of Content Do You Share – sharing is
    very important.
    You want your audience to understand that you are sharing
    a part of yourself with them. You’re not thrusting things
    down their throat, but providing something that they need
    or as you grow in your writing giving your readers something
    they think they need. Create the atmosphere of sharing
    which helps in receiving feedback from the
    reader/viewer.

    4. How Do You Support Your Brand
    Do you have a domain name, are you using a free site, is
    there a lot of advertising, is there adult content, video,
    audio, and multimedia?
    Supporting your content on a platform requires some
    research on your part to validate you and build your
    Brand. In the educational, political, and business
    environments you have to backup what you have stated
    with dynamic information links, quotes, and data.
    In your blogging you’re competing with traditional media
    so go that extra step to help readers understand where
    you’re coming from, how it can help them and where else
    they can go for additional resources.

    5. Do You Use Photos, Video, Graphics – The power of
    a picture, video or multimedia element can never be under
    estimated. If there is a video that can be used or you create
    your own do it. This provides an extra element to attract
    and keep readers to your content.
    Search Engine Optimization(SEO) does need help with text
    (words), but additional elements that provide audio
    (podcasting), video (YouTube) and multimedia to create an
    interactive platform. Never be scared to branch off into
    new areas to help engage and excite your readers.

    6. Do You Offer A Service – What can you provide your
    audience? What type of service or services do you have?
    The popular blogs of relationship building, natural hair, nails
    (hands and feet) provide a service that can be seen and is
    engaging.
    There is a service that results can be seen. Think hard on
    what service you can provide if this is your choice. Be sure
    that you can keep your customers happy.

    7. Do You Evolve – One of the important things about
    blogging is keeping and expanding your audience, that
    means evolving.
    No blog stays the same just as people change, there is an
    evolutionary process that writers go through. Just as age
    and maturity happens so should a bloggers content evolve
    because their readers evolve and change. What you wrote
    3 years ago will not be of the same interest for your readers
    now. Their lives have evolved (changed) so as a blogger
    your content must evolve also.

    8. Do You Have a Brand – Can you Brand yourself to
    the public?
    What are you known for, what does the title of your Blog
    bring thoughts and feelings of? Branding is important
    because of the interest it generates in readership. Creating
    a Brand allows for Marketability and potential profits.
    Branding shows you, who you are so the public will make
    that connection.

    9. Can You Be Marketable – to make money is only one
    important aspects of blogging. Eventually a blogger considers
    how can they make money so must be wise in how they Market
    their content.
    This may take a team to get the word out about you and
    promote what you are doing. Social Media tools are diverse
    this must be strategic in application.
    These elements are worth considering and using as a
    guide to anyone blogging. Your blogging content, goals,
    designs and objectives will change the more you blog so be
    ready to make adjustments and evolve to keep pace and
    stay important enough to be followed, read, quoted, inspiring, engaged and influential.

Advertisements

June 2, 2017

Branding Techniques for HBCU Students

20170309_163633EWC students in Educational Technology must keep a blog active .

Branding Techniques for HBCU Students
by William Jackson
Social Media Visionary for My Quest To Teach
Inspired by “Knockout Branding Techniques”
Bridget N. Armstrong, Black Enterprise 2009

Competition is tough, the fields of study in higher
education need to be mapped out because competition
is not only local it is natioanl and international.
HBCU students continue to face a serious delima in
their approach to relavent and stable career choices.

Educational opportunities have never been more
accessable and equitable, but globally our world
economy has created increased competition.
When I say equitable, todays students have access
to the best resource in history, the World Wide Web
and connected databases, historical literature,
publications from globally and even experts in their
career fields.

Never before in history have students had access to
global learning opportunties that allow for unpresidented
learning and networking. The trick is to get students
to see it, understand it and apply that learning.
Teaching the skills of reading for comprehension is
important even in higher education.

HBCU students during their college careers should
be developing their Brands and their personal Niches.
They, HBCU students need to understand what an
entrepreneur is because the majority of them are and
the value to the process of networking and true
to the meaning of pressing the flesh to be the best
should be taught.

In my Educational Technology, Social Media and STEM
class, too many students even senior did not know what
STEM, STEAM and STREAM where, what PLC – Professional
Learning Communities and PLN – Professional Learning
Networks are and how they work. PLN’s online like
#EduMatch, #FlEdChat, #UrbanEdChat and others where
professionals speak honestly about their careers in
unfiltered ways. Providing best practices, strategies,
knowledge based skills to work smarter.

HBCU juniors and seniors should know the top 5 people
in their course of study, they should know the
educational requirements and where to find advice on
what Social Media platform for jobs, internships and
where is the best place to be hired. There is no time
for being silly or even stupid when you have a tool
that can spread your Brand instantly around the world.

This information is necessary for building a successful
foundation to grow and create professional and
personal stability. To go along with careers, HBCU
students must be unique and original by building a
position for themselves online and offline. Creating
and re-creating to establish their credibility in
E- reputations, E-personalities, E-Branding and what
the Niche will be.

20170309_162931
EWC students must develop strategies to build their Brand and Marketing agenda

Asking these questions about how people see you, do people
see you as an innovator, creator, developer, community
activist. How diverse is your network of associates and
who you can call on for ideas and resources. Can you
“Codeswitch” in diverse environments and feel comfortable
about not losing yourself. Do you know if your an extrovert
or an introvert? Are you a thought leader or are you
cognitively complacent about community issues because you
have your success and everyone else needs to get theirs?

The world if full of diversity and requires situational
awareness. What tools do you have to handle stress,
set-backs, break-downs and even how to manage success?
HBCU students will face many challenges, so their preparation
must be strategic and applied to real life. Finding a mentor
to talk to, share ideas with and to have a person to vent
is important. HBCU students must develop a personal winners
reputation because every Brand is based on the reputation
created. Think about the minds of your audience, potential
customers, clients and even the competition. Your focus
as a student is to create, plan and build a reputation that
sustains your Brand and allows it to grow and open more
opportunties in the future.

Use the summer months to attend conferences, workshops,
find a mentor, visit and participate in library events
and volunteer as much as possible to build your PLN in
your community and city. If you fail to take advantage
of these things you may be missing out on internships,
scholarships and business opportunties that others will
take advantage of and grow from.

You are your own worst enemy and your own best marketing
tool.

 

20170427_162324

The diversity of EWC brings in depth and experiences from exposure, cultural growth
and sharing of ideas. Respect, acceptance, Codeswitching, collaboration, cooperation and
tolerance are key words that should be applied.

May 22, 2017

EWC and HBCU Students Should Be Attending WordCamps

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

EWC and HBCU Students
Should Be Attending WordCamps

by William Jackson @wmjackson
Emma Kent @librarianewc

The WordCamp Jacksonville was a prime opportunity
for EWC and HBCU students to meet and interact with
industry professionals in the fields of web development,
graphic design, Java development, Cybersecurity and
other areas of Branding, Marketing, Advertising and
business ventures in the area of tech.
The opportunity to share their voices through tech
has never been available before in history for EWC and
HBCU students.

Emma Kent, MA, MLIS librarian of Edward Waters
College attending her first WordCamp shared the
historical importance of EWC and HBCU students to
continue to grow and be engaged is as many tech
conferences like WordCamp Jacksonville. Ms. Kent
talking to the industry leaders, developers, bloggers,
programmers, etc.

Social Media has moved beyond the traditional
blogging into a broader spectrum of interactive
engagement, connectivity, Branding, Marketing,
find a person’s Niche and even collaborations in business.
The levels of engagement, interactivity and networking
is valuable for EWC students that have dreams of
moving into new areas of careers in technology, but do
not know who to connect with.

This is a big challenge, HBCU students do not think
conferences, meetups, workshop and networking events
are important, but are dangerously wrong.
Meetups, conferences, summits, workshops and
other events are important to understand who to
connect with, where to go to connect and the
value of getting your name in the minds of
professionals that can offer Internships, scholarships,
jobs and open doors that were once closed.
Emma Kent and William Jackson, Presenters

 

 

 

The presentation
“How to be DOPE on Social Media and Relevant,”
was celebrated as bringing a diversity of
content and cultural connections. Praised
as new and exciting the presentation was
engaging and interactive.
WordPress Jacksonville is growing and providing
more opportunities through the meetups
happening each month.

EWC and HBCU students are encouraged to find
groups that support WordCamp, WordPress, EdCamp,
BarCamp and other opportunities for networking and
learning.
If HBCU students want to be involved in areas of tech
or even as entrepreneurs they still have to have access
to knowledge, resources, venture capitalists that make
the much needed  investments and have the degrees
and certificates necessary to sit at the table where
the decisions are made.

The concept of “How to be Dope on Social Media and
Relevant” is the vision of William Jackson professor
with Edward Waters College, he teaches Educational
Technology, Social Media and STEM. Professor
Jackson provides a much needed experience and
knowledge to help EWC and HBCU students to grow
and be part of industries that claim there are no knowl-
edgeable nor capable students of color and culture.
Professor Jackson has 27 years as a public educator
and teaching at EWC since 2004, he attends national and
international conferences to speak on tech issues in many
cases that are directly related to people of color and
culture and supports hiring EWC and HBCU students.

Pro. Jackson is a national and international blogger
whose content is published in Canada, South Africa,
Nigeria and throughout the United States.
There are national WordCamp opportunities and EdCamp
for EWC and HBCU students in education programs
working to be educators in schools across the country.
Students take advantage of this chances to grow beyond
imagination.
Conference photos: 
http://s1211.photobucket.com/user/williamdjackson/WordCamp%20Jacksonville%202017/story

 

 

Resources:
Emma Kent, MA, MLIS
Librarian – Division of Academic Affairs
Twitter – @librariantiger

William Jackson, M.Edu
Social Media Visionary – My Quest To Teach
https://myquesttoteach.wordpress.com/
Twitter – @wmjackson
EdCamp Central
https://www.edcamp.org/
WordCamp Central
https://central.wordcamp.org/

 

 

 

 

 

 

 

 

 

 

 

Next Page »

Blog at WordPress.com.

%d bloggers like this: