My Quest To Teach

June 2, 2017

Branding Techniques for HBCU Students

20170309_163633EWC students in Educational Technology must keep a blog active .

Branding Techniques for HBCU Students
by William Jackson
Social Media Visionary for My Quest To Teach
Inspired by “Knockout Branding Techniques”
Bridget N. Armstrong, Black Enterprise 2009

Competition is tough, the fields of study in higher
education need to be mapped out because competition
is not only local it is natioanl and international.
HBCU students continue to face a serious delima in
their approach to relavent and stable career choices.

Educational opportunities have never been more
accessable and equitable, but globally our world
economy has created increased competition.
When I say equitable, todays students have access
to the best resource in history, the World Wide Web
and connected databases, historical literature,
publications from globally and even experts in their
career fields.

Never before in history have students had access to
global learning opportunties that allow for unpresidented
learning and networking. The trick is to get students
to see it, understand it and apply that learning.
Teaching the skills of reading for comprehension is
important even in higher education.

HBCU students during their college careers should
be developing their Brands and their personal Niches.
They, HBCU students need to understand what an
entrepreneur is because the majority of them are and
the value to the process of networking and true
to the meaning of pressing the flesh to be the best
should be taught.

In my Educational Technology, Social Media and STEM
class, too many students even senior did not know what
STEM, STEAM and STREAM where, what PLC – Professional
Learning Communities and PLN – Professional Learning
Networks are and how they work. PLN’s online like
#EduMatch, #FlEdChat, #UrbanEdChat and others where
professionals speak honestly about their careers in
unfiltered ways. Providing best practices, strategies,
knowledge based skills to work smarter.

HBCU juniors and seniors should know the top 5 people
in their course of study, they should know the
educational requirements and where to find advice on
what Social Media platform for jobs, internships and
where is the best place to be hired. There is no time
for being silly or even stupid when you have a tool
that can spread your Brand instantly around the world.

This information is necessary for building a successful
foundation to grow and create professional and
personal stability. To go along with careers, HBCU
students must be unique and original by building a
position for themselves online and offline. Creating
and re-creating to establish their credibility in
E- reputations, E-personalities, E-Branding and what
the Niche will be.

20170309_162931
EWC students must develop strategies to build their Brand and Marketing agenda

Asking these questions about how people see you, do people
see you as an innovator, creator, developer, community
activist. How diverse is your network of associates and
who you can call on for ideas and resources. Can you
“Codeswitch” in diverse environments and feel comfortable
about not losing yourself. Do you know if your an extrovert
or an introvert? Are you a thought leader or are you
cognitively complacent about community issues because you
have your success and everyone else needs to get theirs?

The world if full of diversity and requires situational
awareness. What tools do you have to handle stress,
set-backs, break-downs and even how to manage success?
HBCU students will face many challenges, so their preparation
must be strategic and applied to real life. Finding a mentor
to talk to, share ideas with and to have a person to vent
is important. HBCU students must develop a personal winners
reputation because every Brand is based on the reputation
created. Think about the minds of your audience, potential
customers, clients and even the competition. Your focus
as a student is to create, plan and build a reputation that
sustains your Brand and allows it to grow and open more
opportunties in the future.

Use the summer months to attend conferences, workshops,
find a mentor, visit and participate in library events
and volunteer as much as possible to build your PLN in
your community and city. If you fail to take advantage
of these things you may be missing out on internships,
scholarships and business opportunties that others will
take advantage of and grow from.

You are your own worst enemy and your own best marketing
tool.

 

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The diversity of EWC brings in depth and experiences from exposure, cultural growth
and sharing of ideas. Respect, acceptance, Codeswitching, collaboration, cooperation and
tolerance are key words that should be applied.

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May 22, 2017

EWC and HBCU Students Should Be Attending WordCamps

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

EWC and HBCU Students
Should Be Attending WordCamps

by William Jackson @wmjackson
Emma Kent @librarianewc

The WordCamp Jacksonville was a prime opportunity
for EWC and HBCU students to meet and interact with
industry professionals in the fields of web development,
graphic design, Java development, Cybersecurity and
other areas of Branding, Marketing, Advertising and
business ventures in the area of tech.
The opportunity to share their voices through tech
has never been available before in history for EWC and
HBCU students.

Emma Kent, MA, MLIS librarian of Edward Waters
College attending her first WordCamp shared the
historical importance of EWC and HBCU students to
continue to grow and be engaged is as many tech
conferences like WordCamp Jacksonville. Ms. Kent
talking to the industry leaders, developers, bloggers,
programmers, etc.

Social Media has moved beyond the traditional
blogging into a broader spectrum of interactive
engagement, connectivity, Branding, Marketing,
find a person’s Niche and even collaborations in business.
The levels of engagement, interactivity and networking
is valuable for EWC students that have dreams of
moving into new areas of careers in technology, but do
not know who to connect with.

This is a big challenge, HBCU students do not think
conferences, meetups, workshop and networking events
are important, but are dangerously wrong.
Meetups, conferences, summits, workshops and
other events are important to understand who to
connect with, where to go to connect and the
value of getting your name in the minds of
professionals that can offer Internships, scholarships,
jobs and open doors that were once closed.
Emma Kent and William Jackson, Presenters

 

 

 

The presentation
“How to be DOPE on Social Media and Relevant,”
was celebrated as bringing a diversity of
content and cultural connections. Praised
as new and exciting the presentation was
engaging and interactive.
WordPress Jacksonville is growing and providing
more opportunities through the meetups
happening each month.

EWC and HBCU students are encouraged to find
groups that support WordCamp, WordPress, EdCamp,
BarCamp and other opportunities for networking and
learning.
If HBCU students want to be involved in areas of tech
or even as entrepreneurs they still have to have access
to knowledge, resources, venture capitalists that make
the much needed  investments and have the degrees
and certificates necessary to sit at the table where
the decisions are made.

The concept of “How to be Dope on Social Media and
Relevant” is the vision of William Jackson professor
with Edward Waters College, he teaches Educational
Technology, Social Media and STEM. Professor
Jackson provides a much needed experience and
knowledge to help EWC and HBCU students to grow
and be part of industries that claim there are no knowl-
edgeable nor capable students of color and culture.
Professor Jackson has 27 years as a public educator
and teaching at EWC since 2004, he attends national and
international conferences to speak on tech issues in many
cases that are directly related to people of color and
culture and supports hiring EWC and HBCU students.

Pro. Jackson is a national and international blogger
whose content is published in Canada, South Africa,
Nigeria and throughout the United States.
There are national WordCamp opportunities and EdCamp
for EWC and HBCU students in education programs
working to be educators in schools across the country.
Students take advantage of this chances to grow beyond
imagination.
Conference photos: 
http://s1211.photobucket.com/user/williamdjackson/WordCamp%20Jacksonville%202017/story

 

 

Resources:
Emma Kent, MA, MLIS
Librarian – Division of Academic Affairs
Twitter – @librariantiger

William Jackson, M.Edu
Social Media Visionary – My Quest To Teach
https://myquesttoteach.wordpress.com/
Twitter – @wmjackson
EdCamp Central
https://www.edcamp.org/
WordCamp Central
https://central.wordcamp.org/

 

 

 

 

 

 

 

 

 

 

 

April 19, 2017

Investing in Women Is Always A Good Thing

 

 

Investing in Women
Is Always A Good Thing

by William Jackson
Edited by Terri Drummond
“Xplosion” – Saturday, April 29, 2017

A Conference for women by women
that focuses on holistic
empowerment. “A Breakthrough to a New You”
The terms Black Girls Rock, Black Girls are Dope, Black Girls are Lit,
Girls Rock and Girls Rule, the growing motto for girls and women of color,
culture and diversity represents the increases girls and women have about
their personal and collective power and influence.
The list of motto, inspirational quotes, digital high fives and
even fist bumps continues to grow representing the magic, momentum,
and mystery of women.

“I just love bossy women. I could be around them all day. To me,
bossy is not a pejorative term at all. It means somebody’s passionate
and engaged and ambitious and doesn’t mind leading.”
Amy Poehler, actress

The changing dynamic of societal influence has allowed the dopeness
and intellectual blessing that women possess to be shared, celebrated,
and provided doors of opportunities to be smashed open. “A Breakthrough
to a New You,” is appropriate and powerful as a holistic approach to
empowerment.
The glass ceilings put in place by those that do not have the best
interests of girls and women and even those that still want to confine
women to outdated colonial thinking are fading away just as stereotypical
thinking is lost to history.

Bias against women is evaporating because the limited thinking of men trying
to keep women in “their place” has died and the fueling of intellectual
fire, creativity, innovation is growing faster because of the access to
educational, business, economic and entrepreneurial opportunities.

Self-awareness is a beautiful thing, self determination is a powerful
ability and cultivating collaborations allow women to explore new
opportunities of growth and liberty.

“Define success on your own terms, achieve it by your own rules,
and build a life you’re proud to live.” Anne Sweeney, Walt Disney

Gone is the era where women are tolerated, seen as second class citizens
and lower level partners. Because of educational opportunties, exposure
to new industries, access to finances and open global commerce women
are game changers not just locally in their communities, they have
national and international access to resources that where unheard of
just decades before.

Women are changing the dynamic of entrepreneurial development, there
are more women who are changing the definition of success because
more women understand the importance and value of independent thinking
and casting away the fears of failure. The greater fear is that of not
trying at all. Holistically women apply their faith, their intellegence,
their knowledge the willingness to collaborate and build professional
business networks. This builds into dynamically holistic engagement
and unity. Professional Learning Networks and Professional Learning
Communities help build the abilities of women to become thought
leaders, innovators and smart creatives as business leaders and
entrepreurial role models.

“My philosophy is that not only are you responsible for your life,
but doing the best at this moment puts you in the best place for the
next moment.” Oprah Winfrey

Invitations are extended to women that want to be involved and connected
in the “Xplosion” of knowlede, experience, passion and unity. Stated
eloquently by W.E.B. Dubois, “There is no force equal to a women
determined to rise.”

Rise women rise!!!!!
For more information:
Email: info@xplosion2017.com
Phone: 904 479 6638

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