My Quest To Teach

September 14, 2017

Blogging Concepts for HBCU Students to Reflect

Blogging Concepts for HBCU Students to Reflect
William Jackson, M.Ed.
HBCU Alumni – South Carolina State University
HBCU Instructor – Edward Waters College
Social Media Visionary for #MyQuestToTeach
Share your voice, share your story, let the world
hear you.

  1. Why Do You Blog – bloggers must have a reason to
    do what they do. There should be passion and commitment
    when putting fingers to keyboard. Why you blog is a very
    important statement and should have a definite answer and
    purpose.
    During the blogging process “why” may change just as
    content changes, every blogger should have an answer
    as to Why Do You Blog.

    2. Who Is Your Demographic – an important element
    to go along with Why is; Who is your demographic?
    Is there an age group, gender, nationality, lifestyle,
    culture or specific group you want to connect with?
    People enjoy having a connection with bloggers. Any
    successful blogger knows who their audience is and
    tries to give them what they need and to provide
    relevant content.

    3. What Type of Content Do You Share – sharing is
    very important.
    You want your audience to understand that you are sharing
    a part of yourself with them. You’re not thrusting things
    down their throat, but providing something that they need
    or as you grow in your writing giving your readers something
    they think they need. Create the atmosphere of sharing
    which helps in receiving feedback from the
    reader/viewer.

    4. How Do You Support Your Brand
    Do you have a domain name, are you using a free site, is
    there a lot of advertising, is there adult content, video,
    audio, and multimedia?
    Supporting your content on a platform requires some
    research on your part to validate you and build your
    Brand. In the educational, political, and business
    environments you have to backup what you have stated
    with dynamic information links, quotes, and data.
    In your blogging you’re competing with traditional media
    so go that extra step to help readers understand where
    you’re coming from, how it can help them and where else
    they can go for additional resources.

    5. Do You Use Photos, Video, Graphics – The power of
    a picture, video or multimedia element can never be under
    estimated. If there is a video that can be used or you create
    your own do it. This provides an extra element to attract
    and keep readers to your content.
    Search Engine Optimization(SEO) does need help with text
    (words), but additional elements that provide audio
    (podcasting), video (YouTube) and multimedia to create an
    interactive platform. Never be scared to branch off into
    new areas to help engage and excite your readers.

    6. Do You Offer A Service – What can you provide your
    audience? What type of service or services do you have?
    The popular blogs of relationship building, natural hair, nails
    (hands and feet) provide a service that can be seen and is
    engaging.
    There is a service that results can be seen. Think hard on
    what service you can provide if this is your choice. Be sure
    that you can keep your customers happy.

    7. Do You Evolve – One of the important things about
    blogging is keeping and expanding your audience, that
    means evolving.
    No blog stays the same just as people change, there is an
    evolutionary process that writers go through. Just as age
    and maturity happens so should a bloggers content evolve
    because their readers evolve and change. What you wrote
    3 years ago will not be of the same interest for your readers
    now. Their lives have evolved (changed) so as a blogger
    your content must evolve also.

    8. Do You Have a Brand – Can you Brand yourself to
    the public?
    What are you known for, what does the title of your Blog
    bring thoughts and feelings of? Branding is important
    because of the interest it generates in readership. Creating
    a Brand allows for Marketability and potential profits.
    Branding shows you, who you are so the public will make
    that connection.

    9. Can You Be Marketable – to make money is only one
    important aspects of blogging. Eventually a blogger considers
    how can they make money so must be wise in how they Market
    their content.
    This may take a team to get the word out about you and
    promote what you are doing. Social Media tools are diverse
    this must be strategic in application.
    These elements are worth considering and using as a
    guide to anyone blogging. Your blogging content, goals,
    designs and objectives will change the more you blog so be
    ready to make adjustments and evolve to keep pace and
    stay important enough to be followed, read, quoted, inspiring, engaged and influential.

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April 14, 2017

“TIGERTALK Experience” 2017 at Edward Waters College

“TIGERTALK” Experience 2017 at Edward Waters College
by Prof William Jackson, Educational Technology,
Social Media and STEM
@wmjackson Twitter

“Let thy speech be better than silence, or be silent.”
Dionysius of Halicarnassus

The experience to speak in front of large groups should
always be provided to students in higher education.
Providing the opportunity to practice skills that will be
needed in business, corporate environments,
educational settings, the medical profession and even
in military experiences and service. The skill of speaking
is very important to  success in any career field.

Public speaking, corporate presentations, business
collaborations and even scientific conferences and
discussions relay on a certain level of intellectual
thought and engagement.
Higher education students, especially those attending
HBCUs need to have the exposure of sharing their
knowledge and experiences to others. There needs
to be a platform that they can express themselves
in several areas.

The first where they came from, the second where they
think they are going and third their destination. Each are
important because they are each learning experiences.
HBCU students need to understand that they will be
judged, measured, graded, scrutinized on their
professional successes and even the journey,
their articulation maybe based on how well
they speak and carry or present themselves.

“There are three things to aim at in public speaking:
first, to get into your subject, then to get your subject
into yourself, and lastly, to get your subject into the
heart of your audience.” Alexander Gregg

The disadvantage comes where many HBCU students
from their past have not had the opportunity to be
taught how to speak and share content in an environment
of structure and academics. Exposure to educational,
social and networking opportunities may have been
limited or not available.

HBCUs should have platforms of learning that engages
students in their skills of public speaking.
TEDX, TEDTALKS  and HBCUs like Edward Waters College
“TIGERTALKS” Experiences where students are provided
opportunities to speak and share content. Students at the
time may not appreciate or understand the
importance of these events, but they need to be prepared
and ready for the engagement.

“They may forget what you said, but they will
never forget how you made them feel.”
Carl W. Buechner

Contained in this blog are the links to students
attending Educational Technology, Social Media
and STEM course at Edward Waters College and links
to their “TIGERTALKS” Experience.  To date several
semesters of students have participated and students
have shared their hopes, dreams, aspirations and
plans for the PRESENT and the future. Because of these
experiences now those that continue will be prepared
to provide professional presentations at diverse venues.

Professor William Jackson and research specialist
Emma Kent of the Library Services Department of
EWC strives to create in each student a well-balanced
and practiced student with diverse skills they will use in
the real world of employment. The need for articulation,
timing, passion, confidence, and even research skills are
vital to build in students a foundation that will build
future success and achievement.

HBCUs will continue to face challenges no matter
what administration is in office, that is a fact, so the
best way to face any challenge is head-on and with a
plan that hard work, collaboration, teamwork, faith,
dedication and prayer will help continue to build a legacy
of success.

Looking at the recent Roland Martin discussion on HBCUs
and their proposed help from the new administration it is
seen that the last administration did not equally create
a financial cushion of support and acceptance. HBCU
institutions must continue to do more with less and build
the leaders this nation needs for the future to be
competitive and globally relevant.

Resources:
HBCU Leaders Meet With Trump And Pence
https://youtu.be/fcc00jNV8m8

EdCamp Branford April 22, 2017
http://edcampbranford.weebly.com/
WordCamp Jacksonville 2017
https://2017.jacksonville.wordcamp.org/speak/

 

20170221_172441

TIGERTALKS Experience 2017” Participants

Eric Odom “Anime:
https://youtu.be/RTb62nTUxiU

George Ford “Pangea” Land Mass
https://youtu.be/qv2jT0dyGGk

Tyler Mahla “Family Time”
https://youtu.be/wHdCxdDrsuI

Christopher Thomas “Sharing his Family”
https://youtu.be/-gE_49RcEPc

Teryn Ellis “Passion of Vblogging”
https://youtu.be/OimvIg-aYFs

Shemithia Fitzpatrick “Free Spirit Fashion”
https://youtu.be/W8YmDnYRs1k

Jon Gregory speaking at TEDxFSCJ 2016
https://youtu.be/JvvISTI0V2Q

Asha McPhaul
https://youtu.be/yuttN2VNhyA

Hurtis L. Wyche Jr.
https://youtu.be/Ox5W014ERqA

 

 

 

March 6, 2017

HBCU Students Don’t Wait to Market Yourself

 

 

 

HBCU Students Don’t Wait to Market Yourself
by Pro. William Jackson
Educational Technology and Social Media
Edward Waters College @wmjackson

HBCU students in the 21st century cannot wait to market themselves
in a world of global commerce, digital Branding, intellectual sharing
and the vast Social Media sites that are building to get the word out
there about the talents, abilities and skills that HBCU students possess.

HBCU students still struggle and have faced more challenges in the past
8 years as HBCU institutions struggle to remain relevant, real and respiratory.
Even with the promises coming by the Trump administration there will
be strings attached, policies to follow, procedures to implement and even
expectations that need to be achieved.  This is not a handout, I hope it is
a help up for these historic institutions and if any money is provided
it is not mismanaged, lost in ill-advised policies nor “misplaced.”

Internal struggles have been a challenge at HBCUs either through faculty
stability, administration interaction with faculty and students or the
changes in generations of priorities. The retention and graduation of
students especially males is a serious issue that needs to be addressed.

The debate about the relevancy of HBCUs continues, data shows that a
high percentage of Black educators that are successful and work in the
most challenging schools graduate from HBCUs and continue on to
earn their advanced degrees. HBCU students are involved in STEM
careers even before STEM and STEAM where aligned with
educational initiatives.

As a graduate of an HBCU South Carolina State University ’85 and an
instructor at Edward Waters College,  the oldest HBCU in Florida, the
struggle is real and in many cases is overcome with each victory of students
graduating and becoming gainfully employed.

Teaching Educational Technology and Social Media the challenge is
teaching students how to compete for jobs before graduation, how to
Brand, then Market to a world of global competition and even tougher
globalization. This blog is about why HBCU students should market
themselves before graduation, usually starting in their junior year to
network with and collaborate with the “right folks.” Instilling in students
that if you want to be an educator, hangout with educators, if you want
to be a lawyer network with attorneys, if you want to even be a gamer
then learn from, compete with and against, and importantly network
with other gamers.

The most dangerous thing that keeps HBCU students from gaining their
dreams and aspirations is being afraid to network, speak with, talk to and
exposed to the diversity that world has to offer. Talking to my students I
share that you will not lose whatever “Blackness” you have if you have a
diversity of friends, associates, networking groups that can empower,
motivate, engage and collaborate with.

These suggestions are designed to help
HBCU students get out of their mental
boxes and to be less introverted and
race conscious
of fear and self-imposed apprehension.

Suggestions to motivate and encourage
for students and educators:

1. Learn how to market yourself before you
search for jobs, before you graduate, either
at the start or before your junior year of
higher education, vocational school or even
the transition from military service to civilian life.
2. Marketing shows your worth, talents, abilities,
work ethic, leadership abilities, being able to
function in diverse environments, acceptance
and tolerance of diversity.
Learn what marketing is….
3. The ability to adapt to the diversity of cultures, technology, responsibility
and accountability for success and failures needs to be learned. That does
not mean babying students it means teaching students how to adapt their
biases, stereotypes that they may have and how to professionally deal with
potential situations and circumstances.
4. HBCU students must always see themselves as investments.
The more you grow and improve the better investment you are to yourself
and future employers.
5. Don’t wait until your senior  year to rush to create a dope or lit resume,
start the first year and build by creating a living document of accomplishments,
volunteerism, learning, leadership, community activism and collaboration.

As a professor in higher education and as a elementary teacher it hurts my
spirit when students state “why do I have to do that”, I don’t wanna be
bothered with those people.” My response is, “do the right people know you
in the career you want or just those that do not want to see you grow beyond
them?”

6. Show yourself as well rounded; the combination of academics, job-training,
extra-curricular activities, volunteerism, all need to show your contribution to
things bigger than you are. Are you a part of something bigger than you?
7. Look at the world globally not just locally. Jacksonville, Florida is the largest
city in the USA by land mass. Students are encouraged in my class to have a
global perspective of the world. The smallest global event in their major can
have major implications on employment and involved in global markets.
8. Believe that your major course of study will have national and
potentially international influence as  you grow and take on more responsibility.
The road to leadership is driven not by money, but by willing to work hard to
make a difference in the world.
9. Learn to be familiar with foreign languages.  Dedicate yourself that you will
learn a new language especially one where you may have to use when traveling.
HBCU students can be heard talking that someday I want to, I might, maybe if.
They want to travel overseas, they do not take the time to plan, execute the plan
or even save to meet the plan. You have to start with a plan!!!
10. HBCU students network with cultural groups and participate in community
events like festivals and networking socials. Never assume that there is already
someone at an event that knows what you know. You have a wealth of inform-
ation that no one else knows.
11. It is important for HBCU students to learn how to integrate Social Media
tools and platforms beyond joking with their friends, booty calls, partying,
clubbing and acting a fool. This multi-functional, diversely dynamic platforms
can allow for communication with employers around the world. These
platforms can help start a career or end a career before it gets started.
12. Being technology savvy is important and just as importantly is how to
apply that knowledge. Use your knowledge to be involved in community
initiatives that build communities, that bring people together and open doors
for collaboration.
13. Have a reliable list of resources to help you grow.
The library services at Edward Waters College has one of the best resources
in its library staff. Emma Kent is a knowledgeable and dedicated professional
that embraces technology. Accentuating the services the library at Edward
Waters College offers. Too many students at HBCUs do not take the time
to get to know their library professionals that have a wealth of information
waiting to share and becoming friends with them. One of the best moves
for me was to be friends with the librarians, custodial staff, be nice to
the cafeteria man and women and secretaries. They became my “extra”
parents with prayers, advice and even extra food on my meal trays!!
14. HBCU students must adapt their thinking as they matriculate through the
years. Their ideas, opinions, skills, networks must change. This change should
be seen in their attire, their speech and self-confidence. Being a lifelong
learner brings benefits that will be seen in the future not just in the present.
15. Applying to both males and females, your visual personality is just as
important as your e-personality and e-reputation. Make the conscious effort
to protect yourself in the direction of your career goals and dreams.
16. During your growth take advantage of tutoring and learning outside of
academics. Attend tutoring for interview skills, cultural understanding, career
counseling, and even role playing directed at your career interests.
The more prepared you are the better prepared you are.
Obtain a mentor, someone that has life experiences, and sees your potential
that you do not. Someone that sees you as an investment to a better
future and learn from them.

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