My Quest To Teach

March 24, 2018

Building Your HBCU Brand That Builds Your Worth

William Jackson My Quest To Teach

Building Your HBCU Brand That Builds Your Worth
by William Jackson, M.Edu.
@wmjackson – #MyQuestToTeach
Wm Jackson is a graduate of South Carolina
State University and past instructor at the
oldest HBCU in Florida – Edward Waters College

In todays society HBCU students cannot allow
others to Brand them or label them.
There are billions of people on the planet, each
person from conception to death has a story and
a personal Brand. Students cannot allow others to
tell their story, to Brand with error about
who they are, and what they are about.

HBCUs have a rich history of culture, creativity,
innovation and invention. They must tell their
own stories to collectively expand the potential
of graduates and influence the world.
How others see you is important, society should
see you beyond skin tones, hair styles, and accept
the beautiful imperfections that we each have and
should embrace in ourselves.

This is why an HBCUs Brand is important to help
define outside of visual and cultural perceptions.
Why would anyone allow mass media to define them,
to tell an incomplete and inaccurate story that
only sees or tells false/half truths. HBCUs even
today are fighting for not just financial support,
they are striving for respect and recognition too
show their continued and transformative contributions
in this nation.

In 2013, St. Paul College closed after 125 years,
a rich history of building men and women, their
stories continue in history.
There are many other HBCUs that have not survived
history, they live on in their students and the
accomplishments still being achieved.
Science Technology Engineering Arts Mathematics/
Medicine are the legacy in the 20th and 21st century.
The Brand of HBCUs should continuously be modified
and adapted for telling a story of growth, hope
and preparing for the future. HBCU students
personal Brands should be self reflective,
what do students want society to see, that do
HBCU students want societies perceptions to be?

The work that goes into building a Brand is not an exact
science, it allows that person to be reflective.
HBCU studens must find out what their Brand is personally,
asking themselves where they are heading:
What do they want to do with their life? How can they
match their career aspirations with their personal Brand?
How do they want society to see them? What makes them unique?
What are their strengths? What are their weaknesses?
HBCU students must identity why their Brand is important?
Understanding your “Personal Brand” how you present yourself
to others understanding your “Brand Identity” the qualities
that make you unique and different from others. HBCU
students need to understand the importance of their
Personal Brand in starting a career, standing out from
others, personal self confidence.

Celebrities are not the only ones that benefit from Personal
Branding. There is competition for employment and career
stability is fierce. Having a Personal Brand workig can
be the difference between an entry level position
or executive positions.

Controlling your Brand helps you control how you are
perceived, when you see Brands like Nike, Adidas, Reebok,
Coke, Pepsi, Empire, Scandal, The View and other products.
Each one you expect a certain thing from them. The same
should be held for HBCU’s as well, what do you as the
student expect people to expect. Your Brand can make you
memorable or nefarious, notorious or noticeable, you decide.

Ever Rising

Background information:
William Jackson is a past Professor at Edward Waters College,
where he designed a curriculum that embraced Educational
Technology, Social Media and STEAM from 2004 to 2017.
He is a WordCamp organizer, blogger, volunteer, speaker and
digital community activist for TEDxFSCJ and the Social Media
Manager for Jacksonville Sister Cities Association.
He blogs about his life experiences as he travels speaking
to youth, teens and young adults and is a member of the body
of Christ with Northside Church of Christ.
William has 28 years as a public school educator in
Physical Education and Technology Instruction and
is a community activist where he is actively engaged in
the Jacksonville, Florida community with Vision Keepers
and New Town Success Zone.
William is joined by Aida Correa who is an artist, blogger,
poet, actress and a proud Latina. Both are parents to adult
children. They can be found on Twither at:
@wmjackson and @latinapheonix and hashtags respectively
#MyQuestToTeach and #LoveBuiltLife #LoveBuiltStudio

20180106_143559

 

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September 14, 2017

Blogging Concepts for HBCU Students to Reflect

Blogging Concepts for HBCU Students to Reflect
William Jackson, M.Ed.
HBCU Alumni – South Carolina State University
HBCU Instructor – Edward Waters College
Social Media Visionary for #MyQuestToTeach
Share your voice, share your story, let the world
hear you.

  1. Why Do You Blog – bloggers must have a reason to
    do what they do. There should be passion and commitment
    when putting fingers to keyboard. Why you blog is a very
    important statement and should have a definite answer and
    purpose.
    During the blogging process “why” may change just as
    content changes, every blogger should have an answer
    as to Why Do You Blog.

    2. Who Is Your Demographic – an important element
    to go along with Why is; Who is your demographic?
    Is there an age group, gender, nationality, lifestyle,
    culture or specific group you want to connect with?
    People enjoy having a connection with bloggers. Any
    successful blogger knows who their audience is and
    tries to give them what they need and to provide
    relevant content.

    3. What Type of Content Do You Share – sharing is
    very important.
    You want your audience to understand that you are sharing
    a part of yourself with them. You’re not thrusting things
    down their throat, but providing something that they need
    or as you grow in your writing giving your readers something
    they think they need. Create the atmosphere of sharing
    which helps in receiving feedback from the
    reader/viewer.

    4. How Do You Support Your Brand
    Do you have a domain name, are you using a free site, is
    there a lot of advertising, is there adult content, video,
    audio, and multimedia?
    Supporting your content on a platform requires some
    research on your part to validate you and build your
    Brand. In the educational, political, and business
    environments you have to backup what you have stated
    with dynamic information links, quotes, and data.
    In your blogging you’re competing with traditional media
    so go that extra step to help readers understand where
    you’re coming from, how it can help them and where else
    they can go for additional resources.

    5. Do You Use Photos, Video, Graphics – The power of
    a picture, video or multimedia element can never be under
    estimated. If there is a video that can be used or you create
    your own do it. This provides an extra element to attract
    and keep readers to your content.
    Search Engine Optimization(SEO) does need help with text
    (words), but additional elements that provide audio
    (podcasting), video (YouTube) and multimedia to create an
    interactive platform. Never be scared to branch off into
    new areas to help engage and excite your readers.

    6. Do You Offer A Service – What can you provide your
    audience? What type of service or services do you have?
    The popular blogs of relationship building, natural hair, nails
    (hands and feet) provide a service that can be seen and is
    engaging.
    There is a service that results can be seen. Think hard on
    what service you can provide if this is your choice. Be sure
    that you can keep your customers happy.

    7. Do You Evolve – One of the important things about
    blogging is keeping and expanding your audience, that
    means evolving.
    No blog stays the same just as people change, there is an
    evolutionary process that writers go through. Just as age
    and maturity happens so should a bloggers content evolve
    because their readers evolve and change. What you wrote
    3 years ago will not be of the same interest for your readers
    now. Their lives have evolved (changed) so as a blogger
    your content must evolve also.

    8. Do You Have a Brand – Can you Brand yourself to
    the public?
    What are you known for, what does the title of your Blog
    bring thoughts and feelings of? Branding is important
    because of the interest it generates in readership. Creating
    a Brand allows for Marketability and potential profits.
    Branding shows you, who you are so the public will make
    that connection.

    9. Can You Be Marketable – to make money is only one
    important aspects of blogging. Eventually a blogger considers
    how can they make money so must be wise in how they Market
    their content.
    This may take a team to get the word out about you and
    promote what you are doing. Social Media tools are diverse
    this must be strategic in application.
    These elements are worth considering and using as a
    guide to anyone blogging. Your blogging content, goals,
    designs and objectives will change the more you blog so be
    ready to make adjustments and evolve to keep pace and
    stay important enough to be followed, read, quoted, inspiring, engaged and influential.

June 2, 2017

Branding Techniques for HBCU Students

20170309_163633EWC students in Educational Technology must keep a blog active .

Branding Techniques for HBCU Students
by William Jackson
Social Media Visionary for My Quest To Teach
Inspired by “Knockout Branding Techniques”
Bridget N. Armstrong, Black Enterprise 2009

Competition is tough, the fields of study in higher
education need to be mapped out because competition
is not only local it is natioanl and international.
HBCU students continue to face a serious delima in
their approach to relavent and stable career choices.

Educational opportunities have never been more
accessable and equitable, but globally our world
economy has created increased competition.
When I say equitable, todays students have access
to the best resource in history, the World Wide Web
and connected databases, historical literature,
publications from globally and even experts in their
career fields.

Never before in history have students had access to
global learning opportunties that allow for unpresidented
learning and networking. The trick is to get students
to see it, understand it and apply that learning.
Teaching the skills of reading for comprehension is
important even in higher education.

HBCU students during their college careers should
be developing their Brands and their personal Niches.
They, HBCU students need to understand what an
entrepreneur is because the majority of them are and
the value to the process of networking and true
to the meaning of pressing the flesh to be the best
should be taught.

In my Educational Technology, Social Media and STEM
class, too many students even senior did not know what
STEM, STEAM and STREAM where, what PLC – Professional
Learning Communities and PLN – Professional Learning
Networks are and how they work. PLN’s online like
#EduMatch, #FlEdChat, #UrbanEdChat and others where
professionals speak honestly about their careers in
unfiltered ways. Providing best practices, strategies,
knowledge based skills to work smarter.

HBCU juniors and seniors should know the top 5 people
in their course of study, they should know the
educational requirements and where to find advice on
what Social Media platform for jobs, internships and
where is the best place to be hired. There is no time
for being silly or even stupid when you have a tool
that can spread your Brand instantly around the world.

This information is necessary for building a successful
foundation to grow and create professional and
personal stability. To go along with careers, HBCU
students must be unique and original by building a
position for themselves online and offline. Creating
and re-creating to establish their credibility in
E- reputations, E-personalities, E-Branding and what
the Niche will be.

20170309_162931
EWC students must develop strategies to build their Brand and Marketing agenda

Asking these questions about how people see you, do people
see you as an innovator, creator, developer, community
activist. How diverse is your network of associates and
who you can call on for ideas and resources. Can you
“Codeswitch” in diverse environments and feel comfortable
about not losing yourself. Do you know if your an extrovert
or an introvert? Are you a thought leader or are you
cognitively complacent about community issues because you
have your success and everyone else needs to get theirs?

The world if full of diversity and requires situational
awareness. What tools do you have to handle stress,
set-backs, break-downs and even how to manage success?
HBCU students will face many challenges, so their preparation
must be strategic and applied to real life. Finding a mentor
to talk to, share ideas with and to have a person to vent
is important. HBCU students must develop a personal winners
reputation because every Brand is based on the reputation
created. Think about the minds of your audience, potential
customers, clients and even the competition. Your focus
as a student is to create, plan and build a reputation that
sustains your Brand and allows it to grow and open more
opportunties in the future.

Use the summer months to attend conferences, workshops,
find a mentor, visit and participate in library events
and volunteer as much as possible to build your PLN in
your community and city. If you fail to take advantage
of these things you may be missing out on internships,
scholarships and business opportunties that others will
take advantage of and grow from.

You are your own worst enemy and your own best marketing
tool.

 

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The diversity of EWC brings in depth and experiences from exposure, cultural growth
and sharing of ideas. Respect, acceptance, Codeswitching, collaboration, cooperation and
tolerance are key words that should be applied.

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