My Quest To Teach

March 6, 2017

HBCU Students Don’t Wait to Market Yourself

 

 

 

HBCU Students Don’t Wait to Market Yourself
by Pro. William Jackson
Educational Technology and Social Media
Edward Waters College @wmjackson

HBCU students in the 21st century cannot wait to market themselves
in a world of global commerce, digital Branding, intellectual sharing
and the vast Social Media sites that are building to get the word out
there about the talents, abilities and skills that HBCU students possess.

HBCU students still struggle and have faced more challenges in the past
8 years as HBCU institutions struggle to remain relevant, real and respiratory.
Even with the promises coming by the Trump administration there will
be strings attached, policies to follow, procedures to implement and even
expectations that need to be achieved.  This is not a handout, I hope it is
a help up for these historic institutions and if any money is provided
it is not mismanaged, lost in ill-advised policies nor “misplaced.”

Internal struggles have been a challenge at HBCUs either through faculty
stability, administration interaction with faculty and students or the
changes in generations of priorities. The retention and graduation of
students especially males is a serious issue that needs to be addressed.

The debate about the relevancy of HBCUs continues, data shows that a
high percentage of Black educators that are successful and work in the
most challenging schools graduate from HBCUs and continue on to
earn their advanced degrees. HBCU students are involved in STEM
careers even before STEM and STEAM where aligned with
educational initiatives.

As a graduate of an HBCU South Carolina State University ’85 and an
instructor at Edward Waters College,  the oldest HBCU in Florida, the
struggle is real and in many cases is overcome with each victory of students
graduating and becoming gainfully employed.

Teaching Educational Technology and Social Media the challenge is
teaching students how to compete for jobs before graduation, how to
Brand, then Market to a world of global competition and even tougher
globalization. This blog is about why HBCU students should market
themselves before graduation, usually starting in their junior year to
network with and collaborate with the “right folks.” Instilling in students
that if you want to be an educator, hangout with educators, if you want
to be a lawyer network with attorneys, if you want to even be a gamer
then learn from, compete with and against, and importantly network
with other gamers.

The most dangerous thing that keeps HBCU students from gaining their
dreams and aspirations is being afraid to network, speak with, talk to and
exposed to the diversity that world has to offer. Talking to my students I
share that you will not lose whatever “Blackness” you have if you have a
diversity of friends, associates, networking groups that can empower,
motivate, engage and collaborate with.

These suggestions are designed to help
HBCU students get out of their mental
boxes and to be less introverted and
race conscious
of fear and self-imposed apprehension.

Suggestions to motivate and encourage
for students and educators:

1. Learn how to market yourself before you
search for jobs, before you graduate, either
at the start or before your junior year of
higher education, vocational school or even
the transition from military service to civilian life.
2. Marketing shows your worth, talents, abilities,
work ethic, leadership abilities, being able to
function in diverse environments, acceptance
and tolerance of diversity.
Learn what marketing is….
3. The ability to adapt to the diversity of cultures, technology, responsibility
and accountability for success and failures needs to be learned. That does
not mean babying students it means teaching students how to adapt their
biases, stereotypes that they may have and how to professionally deal with
potential situations and circumstances.
4. HBCU students must always see themselves as investments.
The more you grow and improve the better investment you are to yourself
and future employers.
5. Don’t wait until your senior  year to rush to create a dope or lit resume,
start the first year and build by creating a living document of accomplishments,
volunteerism, learning, leadership, community activism and collaboration.

As a professor in higher education and as a elementary teacher it hurts my
spirit when students state “why do I have to do that”, I don’t wanna be
bothered with those people.” My response is, “do the right people know you
in the career you want or just those that do not want to see you grow beyond
them?”

6. Show yourself as well rounded; the combination of academics, job-training,
extra-curricular activities, volunteerism, all need to show your contribution to
things bigger than you are. Are you a part of something bigger than you?
7. Look at the world globally not just locally. Jacksonville, Florida is the largest
city in the USA by land mass. Students are encouraged in my class to have a
global perspective of the world. The smallest global event in their major can
have major implications on employment and involved in global markets.
8. Believe that your major course of study will have national and
potentially international influence as  you grow and take on more responsibility.
The road to leadership is driven not by money, but by willing to work hard to
make a difference in the world.
9. Learn to be familiar with foreign languages.  Dedicate yourself that you will
learn a new language especially one where you may have to use when traveling.
HBCU students can be heard talking that someday I want to, I might, maybe if.
They want to travel overseas, they do not take the time to plan, execute the plan
or even save to meet the plan. You have to start with a plan!!!
10. HBCU students network with cultural groups and participate in community
events like festivals and networking socials. Never assume that there is already
someone at an event that knows what you know. You have a wealth of inform-
ation that no one else knows.
11. It is important for HBCU students to learn how to integrate Social Media
tools and platforms beyond joking with their friends, booty calls, partying,
clubbing and acting a fool. This multi-functional, diversely dynamic platforms
can allow for communication with employers around the world. These
platforms can help start a career or end a career before it gets started.
12. Being technology savvy is important and just as importantly is how to
apply that knowledge. Use your knowledge to be involved in community
initiatives that build communities, that bring people together and open doors
for collaboration.
13. Have a reliable list of resources to help you grow.
The library services at Edward Waters College has one of the best resources
in its library staff. Emma Kent is a knowledgeable and dedicated professional
that embraces technology. Accentuating the services the library at Edward
Waters College offers. Too many students at HBCUs do not take the time
to get to know their library professionals that have a wealth of information
waiting to share and becoming friends with them. One of the best moves
for me was to be friends with the librarians, custodial staff, be nice to
the cafeteria man and women and secretaries. They became my “extra”
parents with prayers, advice and even extra food on my meal trays!!
14. HBCU students must adapt their thinking as they matriculate through the
years. Their ideas, opinions, skills, networks must change. This change should
be seen in their attire, their speech and self-confidence. Being a lifelong
learner brings benefits that will be seen in the future not just in the present.
15. Applying to both males and females, your visual personality is just as
important as your e-personality and e-reputation. Make the conscious effort
to protect yourself in the direction of your career goals and dreams.
16. During your growth take advantage of tutoring and learning outside of
academics. Attend tutoring for interview skills, cultural understanding, career
counseling, and even role playing directed at your career interests.
The more prepared you are the better prepared you are.
Obtain a mentor, someone that has life experiences, and sees your potential
that you do not. Someone that sees you as an investment to a better
future and learn from them.

October 12, 2016

Social Media Sex and Daughters

Social Media Sex and Daughters
by William Jackson, M.Ed.
Parent, Educator, Speaker
Community Activist  #MyQuestToTeach

“Fathers if you fail to teach your daughters
the value of their bodies, the awesome
mental capabilities that make them smart
creatives and thought leaders, helping your
daughters to understand their personal sexuality
and seeing their value based on their talents and
abilities not sex. If you fail to teach as fathers,
you may be committing a travesty with life-long
consequences.” William Jackson

As a parent, educator and heavily involved in
Social Media I see the elements of Social Media
Sexting, mental and sexual manipulation, sexual
bullying and self-destruction. Girls and women
must understand that just because you can post
hundreds of “selfies” and “sexties” does not
mean you do so.

Telling your story through your digital content should
come with the knowledge that people will see what
you create and judge you based on the creativity and
innovation you show. This creativity should be done
with wisdom, purpose and common sense.  Parents
make dangerous mistakes by letting their children
have free reign of the Internet without behavioral
expectations and rules. The World Wide Web
can be the Wild Wild West with content that can
range free either on the extreme Left or Right.

There are communities that are represented on
platforms that allow the diversity of the human
mind create places that are comforting and at
the same time can cause the soul to shiver.
Girls especially are attracted to the chance to
“show” themselves beyond their “personalities.”
#ShirleyChisholm
“I’ am, was always will be a catalyst for change”
but that change must be positive and productive.

This blog “Social Media Sex and Daughters” shares
the value of parenting when girls are young and
impressionable, they do not understand the value
to share that they are more than their bodies. There
is more to girls than a size, color, a shape, cleavage,
or how sexy they can look. Perceptions are dangerous
in the digital age. Fathers must be sure to teach their
daughters the “tricks” of the game boys will use to get
into their daughters __________.

A father has a responsibility not to scare their daughters,
but to educate them on sex and sexuality. Mothers count,
but they are not men.  Daughters cannot afford to learn
from their friends either boys or girls to protect their
“pocketbooks” as the senior women like to reference.
What is private, is private and should be protected….

Social Media provides wonderful networking, and
communication opportunities, girls and women are
participating in coding – Black Girls Code, learning
how to use tech to be entrepreneurs while attending
conferences like Blogging While Brown, networking
in groups like Black Girls Rock, learning socialization
skills in groups like  Girls Inc, Journey Into Womanhood
Empowerment Resources (Jacksonville, Florida) and
Black Girls Book Club.

The online development of collaboration and connectivity
grows to help girls grow cognitively and raise their
self-esteems and self-respect. No longer do girls and
women say tech is just for boys and men, girls
and women are coding, creating dynamic content,
writing books, managing publishing companies. Girls
are thought leaders, and entrepreneurs, Black girls
can proudly claim their BLERD and Geek profiles.
African girls and women are growing into AfiBlerds
and AfriGeeks proudly earning degrees, they are
owning businesses like Anie Akpe, CEO/Publisher
of http://innov8tiv.com/

My Black Matters ‏@MyBlackMatters “All Black girls
matter whether they’re dark skin, light skin, brown
skin, mixed, hood, nerdy, preppy, loud, quiet or ratchet.”

Business opportunities are increasing so girls and
women should not focus on their body image they
should focus on their Brand and the Marketing aspects.
Women are networking, they are serving on boards,
in committees, forming nonprofits, and educational
initiatives.
Their Brands are worth more than gold, it is the
foundation of their existence and should always be
treated respectfully.
Girls like Jacksonville’s Taylor Richardson and
Natalie McGriff and others are inspiring other
girls to grasp hold of their dreams and grow wings
to fly beyond societal limitations and
exceed expectations no matter color and culture.

nat and taylor 2

Fathers must have those conversations about
pride, hard work, dignity, trust, ethics, morals
and values. Parents must monitor their daughter’s
online activities, not out of fear, but to preserve
reputations and the developing Brands of the
future. It must be taught that, ”sex is a
temporary physical manifestation of temporary
pleasure that if unchecked can be dangerous and
self-destructive.”

Social Media is shaping the way girls and women
are viewing themselves and interacting with
each other. “There are generations coming up
that will not know a time without being connected.
” William Jackson, Edward Waters College 2016

20160611_132716
Advertisers know this and will market “sexulization
of girls” through advertising. Talking about sex
and sexuality should be a discussion not a scare
tactic. Parents should share
the reality of pornography, it is not the sensual
event of dreams; it can be violent, degrading and
demeaning.
Girls and women will not get cultural and educational
validation by having multiple sexual partners. The
marketing aspect too look hot, be popular, risque,
sexy, vulnerable/aggressive, girls of color and
culture are not presented in positive situations
when it comes to sex like their white counterparts.

Parents of all colors and culture start early and
have conversations so girls feel comfortable,
confident in who they are and where
they are going in life. Parents talk to your daughters
as they mature, have honest and tough discussions.
Before any girl or young woman gets into bed with
anyone, even in alternative lifestyle’s they need
to get into that persons head first to make sure
they are not making a mistake that will curse them
through adult life.
A girl’s reputation can be destroyed with a single
video, a single picture posted online and even a flash
of experimentation. Put your value ahead of being
popular, being seen as sexy and been just seen as
who you are and what your aspiring to be.

Girls are growing into not just Black Girl Magic or
Women Magic, but Awesome Women of Magic.

girl-magic
Black Girl Magic and Women Magic Resources:
Jalesa Ann @jalesaann
Anie Akpe @AnieAkpe
Fran Siracusa @ProfeEdTech
Melanin Mamis @melaninmamis
#EduMatch @edu_match
Michelle @Michell49246814
Ashley Hill @prepforcollege
#EdWalk 4 CFE @zansari8
Black Girl Nerds @BlackGirlNerds
Black Girls Book Club @bg_bookclub
Bess Auer @Bess_Auer
Sarah Thomas @sarahdateechur
Rusul الربيعي @RusulAlrubail
Barbara KV Johnson @DrBKVJ
Rachel Vitti @rachelvitti
Tara Reed @TaraReed_
Jennifer Williams @JenWilliamsEdu
Black Girl Nerds @BlackGirlNerds
Valerie Lewis @iamvlewis
Jedidah Isler, PhD @JedidahIslerPhD
Gina Humber @ghumber720
Melissa Ross @MelissainJax
Ale’ta Turner @AletaTurner
Sherry Smith Gray @sherisaid
Soumya @SoumyaNukala
Deena Pierott @deenapierott
SocaMom® @SocaMomDC
Empowerment Resources @EmpowermentJax
Ronique Gibson @stagetecture
Coach Jeanna Brown @CoachJeanna
Hey Black Girl @Hey_BlackGirl
PASSION4CHRIST @p4cToyaG
Mickee Brown @MickeeBrown
Black Bloggers Connect @JoinBBC
My Black Matters ‏@MyBlackMatters
Danyelle Little @TheCubicleChick
Asktnd @asktnd
FLBlogCon @FLBlogCon
Ivy Box™ @MsIvyBox
Blogging Black Miami @blogblackmiami
Brown Girls Unite @BGU_Official
Tracee Ellis Ross @TraceeEllisRoss
Marcie Hill @Marcie_Hill
Sheena White @sheenamwhite
Sea World Mommy @SeaWorldMommy
Sili @MyMamihood
Blogger Week @BloggerWeek
African Women In Tech @AfricanWIT

dad and shae
My daughter and I years ago in Palatka, Florida

September 19, 2016

Want To Be A Cool Blogger, Then Attend FlBlogCon

Want To Be A Cool Blogger, Then Attend FlBlogCon
by William Jackson, M.Ed @wmjackson
Daddy Blogger – Social Media Safety and SWAG Blogger
Bullying and Cyberbullying Prevention Blogger
Mental Health Blogger Community Activist Blogger

meblogging

FlBlogCon – http://flblogcon.gottagetblogging.com/

Blogging allows you to be your own
Editor – Publisher – Writer – Content Creator
Thought Leader – Influencer – Brand

Want to grow in your blogging skills and knowledge,
the opportunity is here at the upcoming
Florida Blogging Conference in Orlando, Florida
at Full Sail University http://flblogcon14.flblogcon.com/
Saturday, September 24th

So much  to learn and the networking is great.
Come prepared to learn, share, and network;
connect with experts, creatives and innovators that
share energy and passions for building and creating
diverse content. The FlBlogCon is a great opportunity
to put aside your fears, apprehension and self-esteem
issues with your Blogging and Social Media journey.
Want to know how to do it in Social Media?
The FlBlogCon will teach you not only how, but
why.

In the 21st century you cannot question your ability
to create meaningful content, you do yourself damage
if you doubt that you are a “thought leader” or even an
“influencer.” You must have the passion, determination
and confidence in “your” ability to attract an audience
to share your ideas, dreams, talents, abilities and
apply your skills as a creator.

What better way to magnify and quantify your ability
to share information across dynamic Social Media
platforms than to attend and be engaged at the
Florida Blogging Conference

As a veteran in attendance and participation in
conversations, discussions and dialogues make sure
you’re bringing your business cards.
Update your Social Media platforms with working
email addresses, active hashtags, web sites that are
not “404 in your face.” Renew that domain name and
be prepared to pick up plenty of tips, tricks, cues,
shortcuts, strategies, tools and Apps.

Make sure you bring that power strip to share an
outlet with a potential customer or collaboration.
Charge that Tablet, Smartphone, Watch, Recorder and
other digital devices to capture those million dollar ideas
that you will be exposed to.

william-jackson-educator-and-blogger

Wm Jackson 

Be prepared to take those “selfies” with business
leaders, and those special people you have seen on
television, YouTube, SnapChat and other sites that
digital celebrity’s hangout on. Rub elbows with
the creator Bess Auer and her awesome team.
http://www.bizjournals.com/orlando/print-edition/2014/02/07/meet-the-influencers-bess-auer.html
Twitter: https://twitter.com/Bess_Auer

Blogging suggestions that I share with my Educational
Technology and Social Media class at Edward Waters
College provide the encouragement and vision to stay
engaged and active in the ever changing world of Social
Media and Technology. These can be applied to the
Florida Blogging Conference

myhashtag

William’s suggestions to grow in your journey
as a “content creator” and “thought leader.”

  1. Write as if the world is going to read your blogs,
    view your videos and download your Podcast.
    When people hear, read or view your content they
    should see, feel, hear or taste the passion for what
    your creating content about.
    2. When blogging take the time to review, rewrite,
    revise, what you have written, sometimes you have to
    come back to what you started to see a new direction.
    Don’t be afraid to re-record a Podcast or a Video Blog.
    Your content represents you!!!!
    3. Don’t trust anyone that tells you your blogs are
    “great” all the time. Have a critical eye and humility
    about your content. Ask diverse people to read your
    blogs you’re going to get different opinions, ideas,
    likes and even dislikes and perspectives.
    4. Have a hard skin and look at certain criticisms
    as room to grow. One bad opinion should not stop
    you from writing.
    5. Embrace the diversity of the world. Your blogs should
    be able to reach out to diverse audiences unless you are
    specific about who or whom you’re writing to.

    6. Don’t always write about sunshine, branch off and
    challenge your abilities to write outside your box of
    understanding and expertise. What is perplexing,
    what is disturbing, what is scary. Expand your
    abilities and challenge your skill level.
    7. When writing, write as if telling a story to a friend,
    relationships are important, building a relationship
    brings connectivity and long standing.
    8. Read other writers that you respect and admire,
    this inspires your creativity and literary growth.
    9. Storytelling paints a picture, so use words that
    encourage the imagination and tickle the senses.
    10. When writing determine if there are characters,
    challenges, conflicts that need to be overcome.
    Learn from situations and circumstances that toss
    you on your literary butt. That promotes growth.

    11. Don’t be afraid to submit your blogs to
    multiple sites. You never know who will publish
    your works. Even if you are rejected 100 times
    101 might be the one that gets you an awesome gig.
    12. Keep your passion and excitement about your
    writing, it is an extension of who you are. Don’t stress
    or over extend your writing. Some people plan,
    others just take flight. Find out what works for you.
    13. Figure out who or whom you’re writing to, leave
    opportunities to receive feedback and comments.
    14. Your writing is an important part of who you are,
    what you are growing into and how to expand  your voice.
    15. Bloggers must continue to grow in their fields, you
    may start off in a traditional blog, but be willing to
    incorporate Microblogging, Podcasting, Vblogging and
    other technologies that reach diverse audiences.

    16. Watch YouTube videos to learn, attend conferences,
    Meetups, and EdCamps, if you’re in education. Even if
    you’re not an educator attend EdCamps to learn from
    experienced educators who may own businesses and
    work as entrepreneurs.
    17. Be mindful of your content, your Brand is a
    representation of your promise for what you’re working
    to accomplish.
    18. Never assume you’re invisible, just because no one
    leaves a comment, provides feedback does not mean no
    one is watching, reading, listening or studying who
    you are.
    19. Expand your Brand by volunteering to speak at
    schools, churches, community centers to expand your
    circle and take the chance to mentor others.
    20. Blogging is a life-long journey and should be a
    life-long adventure, have fun with it.

    wm-jackson

    Resources on:
    FlBlogCon Facebook
    https://www.facebook.com/FLBlogCon/

    What I Learned from the Florida Blogging Conference 2015
    http://www.hypeorlando.com/my-quest-swag/2015/09/28/what-i-learned-from-florida-blogging-conference/

    What You Need for the FlBlogCon
    http://www.hypeorlando.com/my-quest-swag/2015/09/22/what-you-need-for-the-florida-blogging-conference/

    William Jackson Social Media Platforms
    Instagram:  http://instagram.com/williamdjackson
    Twitter: @Wmjackson
    Tumblr: http://Tumblr.com/WilliamDJackson
    About Me: About.me/WilliamDJackson
    WordPress: http://MyQuestToTeach.WordPress.com

    group-photo

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