My Quest To Teach

April 27, 2018

2018 A Time To Blog In Africa – Develop Your Brand Part 2

Africa

2018 A Time To Blog In Africa – Develop Your Brand Part 2
Bloggers must ask certain questions to help them align their content to obtain readers.
Listed are a few guidelines to help develop content and keep on track during creation of
content.
1. Why Do You Blog – any blogger must have a reason to do what they do.
There should be some passion, excitement and commitment when you put fingers to
keyboard. Why is a very important question and should have a definite answer. During the
blogging process it may change just as the content changes, but every Blogger should have
an answer as to Why Do You Blog.
2. What Is Your Audience – an important element to go along with Why is What is your
audience?  Is there an age group, gender, nationality, culture or specific group you want
to connect with? People enjoy having a connection with their Bloggers. Any successful
Blogger knows who their audience is and tries to give them what they need and to
keep coming back for more.
3. What Type of Content Do You Share – sharing is very important.
You want your audience to understand that you are sharing a part of yourself with them.
You’re not thrusting things down their throat, but providing something that they need or
as you grow in your writing giving your readers something they think they need. Create
the atmosphere of sharing which helps in receiving feedback from the reader. Don’t
make it a give/take relationship, but a sharing and beneficial one.
4. How Do You Support Your Brand and Content
Do you have a domain name, are you using a free site, is there a lot of advertising, is there
adult content, video, audio, and multimedia? Supporting your content requires some
research on your part to validate what you are stating. In the educational, political, and
business environments you have to backup what you have stated with links, quotes,
As I Blog I try as much as possible to obtain valid and trustworthy resources to backup
my comments/statements. I’m at times competing with traditional media
so I have to go that extra step to help my readers understand where I’m coming from,
how it can help them and where else they can go for additional help.
5. Do You Use Photos, Video, Graphics – The power of a picture, video or multimedia can
never be under estimated. If there is a video that can be used or you create your own do it.
This provides an extra element to attract and keep readers to your content. Search Engine
Optimization (SEO) does need help with text (words), but additional elements that provide
audio (podcasting), video (Youtube) and multimedia to create an engaged platform.
Never be scared to branch off into new areas to help engage and excite your readers.
6. Do You Offer A Service – What can you provide your audience?
Do you sell something, what type of services do you have? The popular Blogs
of relationship building, natural hair, nails (hands and feet) provide a service that can be
seen. There is a service that results can be seen. Think hard on what service
you can provide. Be sure that you can keep your customers happy.
7. Do You Evolve – One of the important things about Blogging is keeping your audience
No Blog stays the same, there is an evolution process that writers go through.
Just as age and maturity happens so should Bloggers content evolve
because their readers evolve. What you wrote 3 years ago may not be
of the same interest for your readers now. Their lives have evolved (changed)
so as a Blogger your content must evolve also.
8. Do You Have a Brand – Can you Brand yourself to the public?
What are you known for, what does your title of your Blog site bring thoughts and
feelings of? Branding is important because of the interest it generates in readership.
Creating a Brand allows for Marketability especially if you are trying to make money with
your Blogs. Branding makes you who you are so the public will make that connection.
9. Can You Be Marketable – to make money is only one important aspects of Blogging.
Eventually a Blogger considers how can they make money so must be wise in how they
Market their content. Who do they market too? Basically selling yourself to the world so
they can pay for your content. This may take a team to get the word out about you and
promote what you are doing. Using Social Media tools is another way, but this must be
strategic and planned.
These nine elements are worth considering and using as a guide to blogging.
Blogging content, goals, designs, planning and objectives will change the more you Blog
so be ready to make adjustments and evolve to keep pace and stay important enough
to be read.

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