My Quest To Teach

April 27, 2018

2018 A Time To Blog In Africa – Develop Your Brand Part 2

Africa

2018 A Time To Blog In Africa – Develop Your Brand Part 2
Bloggers must ask certain questions to help them align their content to obtain readers.
Listed are a few guidelines to help develop content and keep on track during creation of
content.
1. Why Do You Blog – any blogger must have a reason to do what they do.
There should be some passion, excitement and commitment when you put fingers to
keyboard. Why is a very important question and should have a definite answer. During the
blogging process it may change just as the content changes, but every Blogger should have
an answer as to Why Do You Blog.
2. What Is Your Audience – an important element to go along with Why is What is your
audience?  Is there an age group, gender, nationality, culture or specific group you want
to connect with? People enjoy having a connection with their Bloggers. Any successful
Blogger knows who their audience is and tries to give them what they need and to
keep coming back for more.
3. What Type of Content Do You Share – sharing is very important.
You want your audience to understand that you are sharing a part of yourself with them.
You’re not thrusting things down their throat, but providing something that they need or
as you grow in your writing giving your readers something they think they need. Create
the atmosphere of sharing which helps in receiving feedback from the reader. Don’t
make it a give/take relationship, but a sharing and beneficial one.
4. How Do You Support Your Brand and Content
Do you have a domain name, are you using a free site, is there a lot of advertising, is there
adult content, video, audio, and multimedia? Supporting your content requires some
research on your part to validate what you are stating. In the educational, political, and
business environments you have to backup what you have stated with links, quotes,
As I Blog I try as much as possible to obtain valid and trustworthy resources to backup
my comments/statements. I’m at times competing with traditional media
so I have to go that extra step to help my readers understand where I’m coming from,
how it can help them and where else they can go for additional help.
5. Do You Use Photos, Video, Graphics – The power of a picture, video or multimedia can
never be under estimated. If there is a video that can be used or you create your own do it.
This provides an extra element to attract and keep readers to your content. Search Engine
Optimization (SEO) does need help with text (words), but additional elements that provide
audio (podcasting), video (Youtube) and multimedia to create an engaged platform.
Never be scared to branch off into new areas to help engage and excite your readers.
6. Do You Offer A Service – What can you provide your audience?
Do you sell something, what type of services do you have? The popular Blogs
of relationship building, natural hair, nails (hands and feet) provide a service that can be
seen. There is a service that results can be seen. Think hard on what service
you can provide. Be sure that you can keep your customers happy.
7. Do You Evolve – One of the important things about Blogging is keeping your audience
No Blog stays the same, there is an evolution process that writers go through.
Just as age and maturity happens so should Bloggers content evolve
because their readers evolve. What you wrote 3 years ago may not be
of the same interest for your readers now. Their lives have evolved (changed)
so as a Blogger your content must evolve also.
8. Do You Have a Brand – Can you Brand yourself to the public?
What are you known for, what does your title of your Blog site bring thoughts and
feelings of? Branding is important because of the interest it generates in readership.
Creating a Brand allows for Marketability especially if you are trying to make money with
your Blogs. Branding makes you who you are so the public will make that connection.
9. Can You Be Marketable – to make money is only one important aspects of Blogging.
Eventually a Blogger considers how can they make money so must be wise in how they
Market their content. Who do they market too? Basically selling yourself to the world so
they can pay for your content. This may take a team to get the word out about you and
promote what you are doing. Using Social Media tools is another way, but this must be
strategic and planned.
These nine elements are worth considering and using as a guide to blogging.
Blogging content, goals, designs, planning and objectives will change the more you Blog
so be ready to make adjustments and evolve to keep pace and stay important enough
to be read.

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April 25, 2018

2018 A Time To Blog In Africa – Develop Your Brand Part 1

Africa

2018 A Time To Blog In Africa – Develop Your Brand Part 1
by Prof. William Jackson  @wmjackson

Digital content creation is prevalent on the web, an increase in
blogging, microblogging, podcasting and other forms of digital
media is expanding across the Internet. Africa is no longer a
developing continent, this great continent is made up of 54
nations is making a presence that is being felt globally.
The evolution of technology has opened opportunities for
Africans to tell their stories, spreading their entrepreneurial
wings and expand their networks from local to global.
Bill Gates, 1996 “Content Is King” The evolution of Blogging
can be seen in the increase of content that has a wide range
of subject matter and relevancy to life experiences
of the writer.
The importance of Blogging and use of Social Media can be
seen in the engagement,  connectivity and networking,
individuals are becoming forces that are rivaling traditional
news media. Because there is growing content that easily
crosses time zones and international borders the effects of
blogging is seen in education, business, finance,
commerce, and development in political arenas.
There are no barriers that would delay the posting of content
even by age or gender.
Students of all levels are creating content based on their
learning experiences and developing their Brands. This
explosion of digital content has created a challenge in
determining what is important to read and what to discard.
The “Elements of Blogging” and the “Significance of Content
Creation” is an area that must be addressed. Workshops,
seminars and conferences are available now
to help people and businesses create worthwhile content
to market their services and products. No matter the
purpose of Blogging the ultimate goal is to have people
“View or Hear” what is written or broadcast.
Certain criteria must be thought of and used as a gauge
to help Bloggers in their quest to develop content that
pleads to be read and interacted upon. In education
you have Objectives, in business you have Agendas, and
other areas have their own design.
Part 2 9 Strategies to consider in your blogging journey

April 2, 2018

The Alphabet of Being An African Blogger

WordCamp Nairobi Kenya 2017

The Alphabet of Being An African Blogger
by William Jackson, M.Ed.
My Quest To Teach – #MyQuestToTeach

“African’s must accept and embrace they are valuable
content creators and have a voice that should be
heard on a global  digital scale.”
William Jackson, M.Ed. 2018

Ideas shared as a Professor of technology, WordCamp
speaker, WordCamp organizer/volunteer and
business owner.

A. Write as if the world is going to read your content.
When people read your content they should experience
your passion through your words and pictures. Your
voice should resonate with pride and dignity.
B. Take the time to read, re-read and edit your content
before posting. Remember that you’re not just writing for
you, your writing and representing your culture and continent.
C. Remain humble to the power of your content. Not
everyone will agree with your content, they should see
you as truthful, honest and authentic.
D. Embrace the diversity of the continent and your country.
Your writings are global content that will travel across
the World Wide Web so be sure it travel well.
E. Be authentic with what you want to share, it is ok to
use quotes and comments from others that share similar
experiences, but there is only one you. You’re the expert
of you…
F. Don’t allow bias or racism to taint or spoil your views
of your cultural diversity. Telling a story means telling
both sides through your eyes and experiences.
G. Chinua Achebe – On the power of storytelling
“I write because I enjoy it.”
H. The natural human resources of Africa are abundant.
African people of color and culture should not be quick
to run to others for support and resources because the
very things needed might be right in their backyard.
I. Accept the diversity of your country and your culture,
unify and recognize the African Diaspora.
J.Who writes your life story? | Hill Krishnan | TEDxCalPoly
https://youtu.be/OscDpHfrtog
K. Travel and visit books stores that may contain literary
treasures and share them online. Map your travels to
intellectual development.
L. Use paper and pencil sometimes because they inspire a
new level of thinking and build thought leadership inside
you.
M. Look with different eyes your environment, use places,
people, smells, sites and experiences to influence your
writing.

N. Use YouTube as a resource to research and learn from
great writers like Achebe, Aboulela, Rugero and others.
“The storyteller has a different agenda than the emporer.”
Chinua Achebe 2008
O. 25 African Writers You Should Read
http://lithub.com/25-new-books-by-african-writers-you-should-read/
P. Don’t look at just one aspect of a culture or society, you
should research other diverse areas to get a clear picture
of things.
Q. The Danger of A Single Story – https://youtu.be/D9Ihs241zeg
R.Write to educate, empower, engage and excite others.
S. Set yourself up as a life-long learner. Maintain your
library card both digital and hard copy. Never compromise
the value of learning.
T. Taylor your thinking to a “growth mind set.”
U. Remember your voice has power, it can inspire, it can heal,
it can motivate, but it can destroy, bring chaos and even
death.
V. Think of the legacy you want to create and leave, your
words will last forever on a digital platform. What do you
want generations to know about you?
W. Teach each generation to love literature by being a role
model and inspiration. Teach others their words do matter
and their mind is valuable.
X. Girls and women should have equal opportunities to
expand their mental abilities. They have the ability to
become thought leaders and spark life-long learning in
other girls and women.
Y. Never forget the sacrifices that the elders made so that
you can continue to rise. Remember if you start to
forget you potentially fall back into past ignorance’s
of educational and economic neglect and mental slavery.
Z. Praise God for your gifts, talents, abilities and opportunities.
You are so unique that God created only one of you and your
voice is unique, authentic and can influence generations.

“Raise your words, not voice. It is rain that grows
flowers not thunder.” Rumi @TrRadioDoc

William Jackson is a past Professor at Edward Waters College,
where he designed a curriculum that embraced Educational
Technology, Social Media and STEAM.
He is a WordCamp organizer, blogger, volunteer, speaker
and digital community activist for TEDxFSCJ and the Social
Media Manager for Jacksonville Sister Cities Association.
He blogs about his life experiences as he travels speaking
to youth, teens and young adults and is a member of the
body of Christ with Northside Church of Christ.
William has 28 years as a public school educator in
Physical Education and Technology Instruction.

November 17, 2017

21 Reasons African Digital Innovation Can Build Dopeness

WordCamp Nairobi Kenya 2017

21 Reasons African Digital Innovation Can Build Dopeness
William Jackson #MyQuestToTeach
Sponsor of WordCamp Nairobi Kenya 2017
The recent WordCamp Nairobi and other tech venues
that are hosting technology conferences, workshops,
meetups and supporting entrepreneurs and I-trepreneurs
are growing in Africa. Tech is becoming common place.
Being dope on Social Media is not a cultural thing, it is
the ability to be comfortable in your digital skin as a
content creator, digital creator, innovator, graphic artist
or even a dope web developer. Everyone has a dope
side to them, it just takes time to discover it and
importantly apply that dopeness to a positive online
experience.
It means that it is ok to have fun on the web and to
integrate yourself into your product or service even on
a digital level. Too many people lose the excitement of
creating content that will be read, viewed, studied,
listened to and watched. Audiences change as access
and platforms change, so why not be Dope and Lit,
providing something that brings people to you and
influence community activist and activism?
SEO even in Africa – Search Engine Optimization is not
always the ticket, WOM or Word of Mouth is still important
and should always be a viable strategy to build followers.
Search Engine Optimization is tech based, but
technology cannot always bring readers. Building
relationships and collaborations are the keys.
Africans are expanding their presence and their ability
to create dynamic digital content.
As a parent, educator, blogger, mentor, community
activist and STEAM Advocate and proud sponsor for
WordCamp Nairobi, Kenya here are my 21 Reasons
African Digital Innovation Can Build Dopeness

Nairobi Conference
1. To attract diverse readers and viewers. Being diversified
in your audience is a plus because people connect with
what they like, how it relates to their needs and relevance.
2. Most viewers will be women and they love dope content.
Try not to be boring or repetitive.
3. If you want a broad spectrum of followers dope up your
blog with relevant content and graphics that match your
audience. Diversity is Dope
4. International markets look to promote Dope and Lit
content. They always look for awesome people.
5. If you’re looking to monetize your site and content
expand your dopeness to new markets that embraces
diversity and engagement.
6. Hire dope speakers like myself to talk on your Podcasts.
If you’re having a workshop or conference be very selective
because content has to be dope and exciting.
7. Take plenty of dope photos and videos with dope and lit
people. Use your Instagram and Twitter sites to share and
expand your reach.
8. Speak at WordCamps, BarCamps, EdCamps and other
tech conferences.
9. Always have your business cards available, make sure
there is a dope photo of yourself and have your “elevator
pitch” ready.
10. Hire a dope graphic artist to create your dope logo.
11. Be a sponsor and promoter of community events like
WordCamp as you grow.
12. Join the Chamber of Commerce and other dope
organizations that are invested in the community and city.
13. Be a speaker on talk shows to share your knowledge.
14. Start your own Podcast with guests and be fancy
with your title.
15. See where you can help your church or ministry with their
connectivity.
16. Take a Social Media class yourself.
17. Offer Social Media classes with certificates when completed.
18. Keep your profiles current, relevant and oozzing with dopeness.
19. Take a dope vacation from time to time to encourage
inspiration locally, nationally and internationally.
20. Embrace diversity in your vision and expression.
21. Network – Network – Network
“How To Be Dope On Social Media 2017”
William Jackson Speaking at
WordCamp Wilmington, North Carolina
https://youtu.be/GQup1mEMX-I

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