HBCU Bloggers and Content Creators Should Have Authority in 2017
by Prof. William Jackson
Edward Waters College
Use your Social Media platforms and tools to:
1. Be conversational
The range of online applications are as flexible as the
type of devices that are available. Conversation is the
foundation for networking and building relationships in
online communities. The power is not in the software,
but in the ability to connect and collaborate.
2. Share Content
Sharing content is important to growth in Professional
Learning Communities (PLC) and Professional Learning
The ability to create content, share content and archive
allows for influencing the present and building for the
3. Write / Blog – Content is King
To be a better blogger, you must write as much as possible.
Content creation is king as stated by Bill Gates in many
seminars and conferences. Africans have valuable content to
share. Write to live and live to write is practiced in
academia and business.
4. Build your e-Reputation, e-Personality, e-Reliability
Having a reputation or a personality requires some type
of Social Media presence. The debate is still going on
which one is better, the reality is all are beneficial
to building and marketing a personal, professional and
business Brand. The more content the better depending on
what audience you are trying to reach.
5. Learn to Listen
Teach yourself to listen to people talking about how
they use technology. Learn the difference between
integration, implementation, and initiation of technology.
Join Meetups, EdCamps, Bar Campms and other social events
that connect like-minded people.
6. Take the time to read
Even though YouTube can provide almost all your instructional
needs, reading still cannot be beat.Read about those that
are innovators and smart creatives, learn how to apply
their successful strategies and best practices to your
strategies and build off success.
7. Collaboration – Cooperation – Association
CCA to build your knowledge, build your Brand and learn how
to Market your ideas and skills.
8. Understand your Community
You cannot be friends with everyone on all Social Media.
Learn which sites are beneficial to your needs and help
you network with like minded people that have the similar
goals, mission and vision.
Don’t waste your time on useless Social Media sites that
are not productive or beneficial.
9. Say more with Less
Twitter is 140 characters, how can you communicate in
140 characters or less effectively?
10. Social Media is a “pull system” you must know your
audience. “Pull” them in with valuable content.
Understand who your following, why your following someone.
Know who is following you, and why are they following you.
11. Find your Niche
Finding your Niche is important, your Niche is your voice
and your presence online.
12. How do you want people to remember you?
Content rarely goes away,it is
archived, saved, packaged
and stored some place online.
You create a “digital legacy”
with your content.
13. Build a personal mission statement
When using Social Media build a mission statement that can
help you grow academically and professionally.
14. Remember Social Media is about relationships
Building relationships is important. How do you build them
online? Remember everyone does not have the same mission
as you so be careful in your associations.
15. Develop your elevator pitch for those unique times when
you have one opportunity to make an impression in a quick
meeting or a chance elevator visit. Social Media may provide
a one-time shot to pitch your ideas to the “right” person so
have your pitch ready to go.
16. You cannot be shy in the Blogging / Technology Industry
Technology opens opportunities nationally and globally as
never before. Being shy will get you literally nowhere.
17. Don’t view other bloggers as competition, they are
opportunities for collaboration. Sometimes it is better to
collaborate not compete.
18. Brand vs Visual Identity
Learn the difference.
How do people see you online? What is your vision of you and
importantly what are others vision of you?
19. Your Brand is your Promise
Your Brand continues to grow as your knowledge and abilities
grow. Continue to study and learn. Mentor and be a role model
to the youth and teens around you, at your school, community,
place of worship.
20. Your Brand and Niche should be a safe place
Make sure your association is approachable and valuable.
What type of people are you associated with? Do they have a
similar direction, mission and goals as you do?
21. Be Authentic
No one can be you, but you. Don’t try to be something you
are not, don’t steal someone else’s ideas and think about
what you bring to the table.
22. Social Media can bridge Culture
Diversity is a good thing. Diversity is a verb. What kind of
culture are you creating with your culture?
23. Be careful about being assimilated
Assimilation, association and application are important,
but don’t forget who you are and your mission. Keep your
24. You do not have to know everything
Apply what you learn and allow yourself to grow.Be a
life long learner of your craft. Expand your ideas and
even your dreams.
25. Attend conferences and Socials
Connect, socialize and be friends. Never doubt your ability
to be creative and innovative.
“Build your Brand as having authority over your life.”