My Quest To Teach

June 9, 2017

Building Your #HBCU Brand In 2017 to Be Invincible

 

Building Your
#HBCU Brand In 2017
to Be Invincible

William Jackson, M.Edu.
My Quest To Teach
@wmjackson – #MyQuestToTeach

In todays digital society HBCUs or what is known as Historically
Black College and University students cannot allow others to
Brand them. No one should be allowed to take their voice
and use it against them or describe them.
There are billions of people on the planet, each person from
conception to death has a story, a voice and a personal Brand.
No one should allow others to tell their story, to Brand with
nonsense about who they are, and what they are about.
HBCUs have a rich history of culture, creativity, innovation and
invention. They have weathered the mighty storms of post slavery,
segregation and racism to survive into the 21st century. Youth,
teens and young adults must be trained to tell their own stories
to the world and not fall into complacency.

How others see you is important, society should see you beyond
skin tones, hair styles, clothing lines and accept the beautiful
imperfections that each have and should embrace, this is a world
of diversity, but it seems to many are scared of and running from
the awesomeness of cultural and gender diversity they possess.
This is why an HBCU students’ Brand is important, to help define
outside of visual perceptions. Why would anyone allow mass media
to define them, to tell an incomplete and inaccurate story that
only sees or tells false and have truths?

HBCUs even today are fighting for not just financial support,
they are striving for respect and recognition too show their
continued and transformative contributions in this nation.
As the recent President has shown, there is still disrespect,
bias and even stereotypical mentalities present that are dangerous
because it promotes separation and aggression not peace and unity.
In 2013, St. Paul College closed after 125 years, a rich history
of building men and women, the stories continue in history,
but someone should have been sharing them.
There are many HBCUs that have not survived history, they live
on in their students and the accomplishments still being achieved,
on individual levels, but no one is writing about the history,
heritage and successes.

As the graduates of HBCUs pass into history so do the experiences,
memories and historical accomplishments.
The Brand of HBCUs should continuously be modified and adapted for
telling a story of growth, hope and preparing for the future.
Branding, Marketing, Self-reflection, Building Relationships,
Networking, Collaboration and Integration of information.
HBCU studens must find out what their Brand is personally and what
Niche they are part of, asking themselves where they are heading:
What do they want to do with their life? How can they match their
career aspirations with their personal Brand?
How do they want society to see them? What makes them unique?

HBCU students must identify why their Brand is important and relevant
in the world not just with their friends and family, but in a
broader perspective of expanding their voice.
Building your Brand in 2017 can mean the diffence between being
invisible and invincible.

June 2, 2017

Branding Techniques for HBCU Students

20170309_163633EWC students in Educational Technology must keep a blog active .

Branding Techniques for HBCU Students
by William Jackson
Social Media Visionary for My Quest To Teach
Inspired by “Knockout Branding Techniques”
Bridget N. Armstrong, Black Enterprise 2009

Competition is tough, the fields of study in higher
education need to be mapped out because competition
is not only local it is natioanl and international.
HBCU students continue to face a serious delima in
their approach to relavent and stable career choices.

Educational opportunities have never been more
accessable and equitable, but globally our world
economy has created increased competition.
When I say equitable, todays students have access
to the best resource in history, the World Wide Web
and connected databases, historical literature,
publications from globally and even experts in their
career fields.

Never before in history have students had access to
global learning opportunties that allow for unpresidented
learning and networking. The trick is to get students
to see it, understand it and apply that learning.
Teaching the skills of reading for comprehension is
important even in higher education.

HBCU students during their college careers should
be developing their Brands and their personal Niches.
They, HBCU students need to understand what an
entrepreneur is because the majority of them are and
the value to the process of networking and true
to the meaning of pressing the flesh to be the best
should be taught.

In my Educational Technology, Social Media and STEM
class, too many students even senior did not know what
STEM, STEAM and STREAM where, what PLC – Professional
Learning Communities and PLN – Professional Learning
Networks are and how they work. PLN’s online like
#EduMatch, #FlEdChat, #UrbanEdChat and others where
professionals speak honestly about their careers in
unfiltered ways. Providing best practices, strategies,
knowledge based skills to work smarter.

HBCU juniors and seniors should know the top 5 people
in their course of study, they should know the
educational requirements and where to find advice on
what Social Media platform for jobs, internships and
where is the best place to be hired. There is no time
for being silly or even stupid when you have a tool
that can spread your Brand instantly around the world.

This information is necessary for building a successful
foundation to grow and create professional and
personal stability. To go along with careers, HBCU
students must be unique and original by building a
position for themselves online and offline. Creating
and re-creating to establish their credibility in
E- reputations, E-personalities, E-Branding and what
the Niche will be.

20170309_162931
EWC students must develop strategies to build their Brand and Marketing agenda

Asking these questions about how people see you, do people
see you as an innovator, creator, developer, community
activist. How diverse is your network of associates and
who you can call on for ideas and resources. Can you
“Codeswitch” in diverse environments and feel comfortable
about not losing yourself. Do you know if your an extrovert
or an introvert? Are you a thought leader or are you
cognitively complacent about community issues because you
have your success and everyone else needs to get theirs?

The world if full of diversity and requires situational
awareness. What tools do you have to handle stress,
set-backs, break-downs and even how to manage success?
HBCU students will face many challenges, so their preparation
must be strategic and applied to real life. Finding a mentor
to talk to, share ideas with and to have a person to vent
is important. HBCU students must develop a personal winners
reputation because every Brand is based on the reputation
created. Think about the minds of your audience, potential
customers, clients and even the competition. Your focus
as a student is to create, plan and build a reputation that
sustains your Brand and allows it to grow and open more
opportunties in the future.

Use the summer months to attend conferences, workshops,
find a mentor, visit and participate in library events
and volunteer as much as possible to build your PLN in
your community and city. If you fail to take advantage
of these things you may be missing out on internships,
scholarships and business opportunties that others will
take advantage of and grow from.

You are your own worst enemy and your own best marketing
tool.

 

20170427_162324

The diversity of EWC brings in depth and experiences from exposure, cultural growth
and sharing of ideas. Respect, acceptance, Codeswitching, collaboration, cooperation and
tolerance are key words that should be applied.

May 31, 2017

Women of Color and Culture Need To Start Businesses

DSC00023

 

Women of Color and Culture Need To Start Businesses
by William Jackson
Social Media Visionary “My Quest To Teach”

“Xplosion 2017 A Break Through to a New You”

“There has never been a quiet Xplosion – live life!!!”
Terri Drummond, Community Activist and Entrepreneur

The ability to make significant changes in homes, communities,
or even in cities must be accomplished through education and
business involvement. Being an entrepreneur offers the
opportunity to create not just financial stability, it creates
opportunities for generational financial stability and continued
successes.
The recent “Xplosion 2017: A Breakthrough to a New You”
summit has shown that women of color and culture can be
successful in business and being entrepreneurs.
To have progress people must have control of their finances,
they must be able to determine where their monies are going
and what to invest in to make qualitative and quantitative
change.

Present at the summit where over 50 women that earned
higher educational degrees and involved in some form of
business and entrepreneurialism. Attending also where
young women with dreams of owning their own business,
not just working for someone else.

The Keynote speaker Dr. Monekka Munroe, Virginia Union
University, TEDx Speaker, and CEO of Great Minds Publishing
shared her educational and professional journey.
Achieving educational success and business success are only
accessible through determination, having a plan and the under-
standing that you must set goals, monitor your associations,
value education and learning. Life is a life-long journey of living
and learning.

The “Xplosion 2017: A Breakthrough to a New You” allowed
women to share their testimonies of having to overcome
challenges from family issues, educational challenges and
even medical challenges that may strike unexpectedly.
The importance of a strong prayer life and walking with a
purpose are fundamental keys to remaining mentally and
spiritually stable.

The summit encouraged the opportunity of unity and
collaboration of future projects and initiatives that will
benefit more families in their respective communities.
Business cards were readily shared to provide a platform
of community resources that showed economic strength
and the influence of commerce.

“You gain strength, courage and confidence by every
experience in which you really stop to look fear in the face.”
Eleanor Roosevelt #WomenInBusiness #BlackGirlsRock

Women have historically been denied access to the resources
to build their dreams, education provides the necessary
mental materials to understand the process and purpose of
how to start, manage and expand a business. Stated several
times that women are already great managers because  they
understand how to balance a family, organization and planning
are key, long range goals and the implementation of strategies
to move from week to week or month to month are required.

A successful home is only accomplished from proper
planning and scheduling, women are trained already
by their mothers, grandmothers and even aunties that
inherently pass this knowledge down through the
generations. Transferring these skills into a business is
second nature.

The workshops provided by veteran entrepreneurs
and business leaders ranged from how to start a
business, to the passion needed to sustain a business,
to personal challenges of finance, investment, family
contributions and hindrances.

Presented was a fashion show by Yvonne Cooney, feat.
Traci Lynn Jewelry. Vendors styled and profiled their
products and services to those attending. Events like
this are not just a quick hit, they are expanding the
opportunities for women to grow because they provide
a professional learning network of women that are
like minded and passion driven. The access to pro-
fessional learning communities that offer mentorship
and role models.

“Entrepreneurship is the last refuge of the trouble
making individual.” – Natalie Clifford Barney
One of the embers to spark the fire of discussion of why
women should go into business and to become entre-
preneurs is that fear can keep you from working towards
your dreams. Stated several times, “Your past can paralyze
you or propel you,” women should not allow their past
mistakes in relationships, finances and other business
ventures to stop them from working towards their goals.

They are the engineers of their future successes and
accomplishments. No one can share their passion and
excitement because it is within them like birthing a child.
The pain is worth the outcome……

Wyatt Reid – Edward Waters College Student
“Trust- trust in your brand as well as trust through
the community. With trust you can build a successful
organization and team. Trust takes time and you need
to define who you are. Develop your culture and allow
you to take off…”

The relationships formed and the trusts gained that
each person is a support system could be seen and
felt. There are increasing women businesses that are
influencing communities and generations.

DSC00025

 

Resources:
Xplosion 2017 Photos via William Jackson
http://s1211.photobucket.com/user/
williamdjackson/Xplosion%202017/story

Why Blacks Have To Start Businesses
a serious discussion on why Blacks need to
have businesses to influence commerce and
build generational stability.
https://www.youtube.com/watch?v=ALEodaehZfw

 

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