My Quest To Teach

August 8, 2018

HBCU COMPETITIVENESS

White House Initiative on Historically Black Colleges and Universities
National HBCU Week Conference 2018 
HBCU COMPETITIVENESS: Aligning Institutional Missions with America’s Priorities

Date: September 16-19, 2018
Location: Washington Marriott Wardman Park  |
2660 Woodley Road, NW, Washington, DC
General Registration Now Open
Questions?? Contact oswhi-hbcu@ed.gov

HBCU-Save-the-Date
Thanks to
Dallas Lee Bell for sharing !!!
@dallasleebridge
Twitter
via @wmjackson
#MyQuestToTeach 

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July 30, 2018

Higher Education Students – Build Your Brand and Build Your Impressions

myhashtag
Higher Education Students – Build Your Brand and Build Your Impressions
by William Jackson, My Quest To Teach #MyQuestToTeach #MQTT

Before higher education students can start their careers the
reality is they cannot wait until graduation week or even after
graduation to build a Brand or create favorable impressions.
The process of building a Brand must be started years earlier.
The unfortunate reality is that students are building their Brand
creating impressions when they start posting content online.
That can mean when a child in elementary school is provided a
phone, tablet, gaming system, watch or even a toaster (just kidding),
once content is posted there is an impression of that content by
people.

The Internet is a vast reservoir of information, the ability to
tap into and communicate on a global scale comes with being
responsible. Many students in higher education still are not mature
enough to manage not just their Social Media content, other
personal things that can influence their behaviors.
Young adults in higher education are influenced by peers,
the media, families, personal interests, hormones and passions.
What goes on the Internet does not stay on the Internet, it is
viewed, watched, read, consumed, even downloaded and
screen captured. A person’s whole life, literally is being posted
from birth to death on platforms that are endless in digital
memory.

A time line of events can be created as the infant develops
into a toddler, the toddler develops into a youth and the
continuous growth and development of life. There are now
ways to track and chart growing life cycles of people.
Children must be taught to manage their Brands, because their
Brand represents them, just as in the “Old School” way of thinking
your “name” was valuable because it represented your word.
In the digital age your digital content represents your Brand and
that is who you are identified as.

Global history is written by those in power and influence. The
ability to influence thinking with content and collaborate on levels
of intellect and intelligence. Brands can be keys to open doors and
allow connections with like-minded people.
Teaching higher education students the value and visibility of a
Brand is not a complex issue, it does take the ability to “see” how
a persons’ Brand influences others and makes an impression
that can last a life-time.

The summer months prove challenging because of the amount of
relaxation and vacation time. Higher education students are
more prone to post something because they are in relaxed modes
of comfort and not thinking about the impressions a photo or
a video will have. Being diligent can save a student from embarrassing
photos and videos from parties, gatherings, vacation destinations and
summer hookups that last a few weeks, but may have future
consequences.

Social Media is a tool that can either be used for good or used
for bad, proper decisions should be made to determine how and when
content will be posted and where.
A Brand should be treated with care, respect, and safe guarded.
A Brand is your word that identifies you and your potential direction in life.

Higher Education Students – Build Your Brand Build Your Impressions
manage your Brand and manage the content that you post associated
with it and who you are associated with. It could mean the difference
between employment and unemployment.
WordCamp Speaker, Volunteer, Blogger, Organizer, Advocate
WordCamp Central https://central.wordcamp.org/schedule/

cropped-wapuu-collector-pin-for-community

July 13, 2018

Higher Education Students – Build Your Brand Build Your Impressions

Filed under: #WordCamp,Education,hIGHER Eduction,Marketing and Branding,Social Media — William Jackson @ 07:35
William Jackson, Blogger and Educator

William Jackson, Blogger and Educator

 

Higher Education Students
Build Your Brand
Build Your Impressions
by William Jackson,
My Quest To Teach
#MyQuestToTeach

Before higher education students can start
their careers the reality is they cannot wait
until graduation week or even after
graduation to build a Brand or create
favorable impressions.
The process of building a Brand is best started years earlier.
The unfortunate reality is that students are building their Brand
and creating impressions when they start posting content online.
That can mean when a child in elementary school is provided a
phone, tablet, gaming system, watch or even a toaster (just kidding),
once content is posted there is an impression of that content by
people that have access to it.
The Internet is a vast reservoir of information, but the ability to
tap into and communicate on a global scale comes with being
responsible and accountable. Many students in higher education
still are not mature enough to manage not just their Social Media
content, but other personal things that can influence their careers
before they actually start.
Young adults in higher education are influenced by their peers,
the media, families, personal interests, hormones, passions and
purposeful use or misuse of technology.
What goes on the Internet does not stay on the Internet, it is
viewed, watched, read, consumed and even downloaded and
screen captured. A person’s whole life, literally is being posted
from birth to death on platforms that are endless in digital
memory and access points.

Technology Jobs

Technology Jobs

A time line of events can be created
as the infant develops into a toddler,
the toddler develops into a youth and
the continuous growth and development
of life.
There are now ways to track and chart
the growing life cycle of people and
the mental and emotional affects are
not known.
Children must be taught to manage their Brands, because their
Brand represents them, just as in the “Old School” way of thinking
your “name” was valuable because it represented your word.
In the digital age your digital content represents your Brand and
that is who you are identified as.
Global history is written by those earning an education so they
can read and write, the ignorant have no say; they do not
possess the necessary skills to comprehend the value and empowerment
of language and language development. The ability to influence thinking
with content and collaborate on levels of intellect and intelligence.
Brands can be keys to open doors and allow connections with
like-minded people. Allowing growth and elevation to new levels
and directions.
Teaching higher education students the value and visibility of a
Brand is not a complex issue, it does take the ability to “see”
how a persons’ Brand influences others and makes an impression
that can last a life-time.
The summer months prove challenging because of the amount of
relaxation and vacation time. Higher education students are
more prone to post something because they are in relaxed modes
of comfort and not thinking about the impressions a photo or
a video will have. Being diligent and properly connected can
save a student from embarrassing photos and videos from
parties, gatherings, vacation destinations and summer hookups
that last a few weeks, but may have future consequences.
Social Media is a tool that can either be used for good or used
for bad, decisions should be made to determine how and when
content will be posted and where.

Prof Jackson and Students

Prof Jackson and Students

A Brand should be treated with
care, respect, honor, and safe
guarded. A Brand is your word
that identifies you and your
potential direction in life.
Higher Education Students
Build Your Brand
Build Your Impressions
manage your Brand and manage

the content that you post associated
with it and how you are associated with. It could mean the difference
between employment and unemployment.

April 20, 2018

Every HBCU Student Has A Story

Filed under: Education,HBCU,hIGHER Eduction,Marketing and Branding,Social Media — William Jackson @ 11:45

William Jackson 2018

Every HBCU Student Has A Story
William Jackson, M.Ed.
My Quest To Teach #MyQuestToTeach
HBCU Alumi
South Carolina State Univ 1985

After watching the PBS program
 “Tell Them We Are Rising” about the rise
of HBCU institutions and their historical
significance. Thousands of HBCU students
have a story to share, their experiences
are unique to each person from background life
experiences, personal goals and dreams.
Family aspirations and cultural connections.
Their stories are unique and authentic.
There are tragedies and triumphs, there are
experiences to be remembered and others to
be forgotten.

Attending an HBCU allows for wonderful opportunities
to learn, collaborate, share, inspire, develop new
intellectual abilities and even embrace creative
collaborations that require innovation and thought
leadership.

Intellectual development is the historic and cultural goal,
to prepare students of color to enter into any field
and excel. Despite the presence of racism, sexism and
other isms against people of color. It is important that
HBCU students are prepared for the diversity of life.
The classrooms of HBCU institutions are filled with great
minds thinking at higher levels, talented minds
contemplating new ideas and structural foundations
to change the world. The mental agility of innovation
and discovery to make life better, safer and more
efficient.

Blacks have always lifted this nation and the world
because of their innovation, creativity and willingness
to overcome hardships that would mentally and physically
destroy others. People of color are the foundation of
this world.

The wonders of learning, thinking, contemplating and
applying learning to move forward in a world where
global integration is imperative. The use of digital
technologies expands the process of human
interactions on a scale never before seen for
people of color and culture that attend HBCU
institutions.

The goal of building intellectuals both men and
women should always be the prime objective.
Preparing HBCU students to be the leaders, problem
solvers, innovators, thought leaders and smart
creatives this nation continues to need.
The statement of an unknown author, “Ambition is a
reflection of your creativity.” Shares that students
must be guided by their ambition beyond money.
Students must be provided the opportunity to learn
how to be producers of content and not just consumers.
It is always an HBCU teacher responsibility to teach
students how to think NOT what to think, rationalize,
comprehend and digest information. To think beyond their
current levels and intellectually reach for new heights.

If HBCU educators fail to help students, we are allowing
students to be sheep, to be lead with false information
to the slaughter of educational misalignment and dumbed
down curriculum’s where students are only as good
as they are in following directions that one day will be
taken over by computers.
Teaching Educational Technology, Social Media and
STEM / STEAM as a past instructor at Edward Waters
College I still continue to see the need for HBCUs to
foster intellectual development, cultural pride.
Resource:
“Tell Them We Are Rising”
https://www.pbs.org/newshour/show/how-historically-black-colleges-level-the-playing-field

 

March 24, 2018

Building Your HBCU Brand That Builds Your Worth

William Jackson My Quest To Teach

Building Your HBCU Brand That Builds Your Worth
by William Jackson, M.Edu.
@wmjackson – #MyQuestToTeach
Wm Jackson is a graduate of South Carolina
State University and past instructor at the
oldest HBCU in Florida – Edward Waters College

In todays society HBCU students cannot allow
others to Brand them or label them.
There are billions of people on the planet, each
person from conception to death has a story and
a personal Brand. Students cannot allow others to
tell their story, to Brand with error about
who they are, and what they are about.

HBCUs have a rich history of culture, creativity,
innovation and invention. They must tell their
own stories to collectively expand the potential
of graduates and influence the world.
How others see you is important, society should
see you beyond skin tones, hair styles, and accept
the beautiful imperfections that we each have and
should embrace in ourselves.

This is why an HBCUs Brand is important to help
define outside of visual and cultural perceptions.
Why would anyone allow mass media to define them,
to tell an incomplete and inaccurate story that
only sees or tells false/half truths. HBCUs even
today are fighting for not just financial support,
they are striving for respect and recognition too
show their continued and transformative contributions
in this nation.

In 2013, St. Paul College closed after 125 years,
a rich history of building men and women, their
stories continue in history.
There are many other HBCUs that have not survived
history, they live on in their students and the
accomplishments still being achieved.
Science Technology Engineering Arts Mathematics/
Medicine are the legacy in the 20th and 21st century.
The Brand of HBCUs should continuously be modified
and adapted for telling a story of growth, hope
and preparing for the future. HBCU students
personal Brands should be self reflective,
what do students want society to see, that do
HBCU students want societies perceptions to be?

The work that goes into building a Brand is not an exact
science, it allows that person to be reflective.
HBCU studens must find out what their Brand is personally,
asking themselves where they are heading:
What do they want to do with their life? How can they
match their career aspirations with their personal Brand?
How do they want society to see them? What makes them unique?
What are their strengths? What are their weaknesses?
HBCU students must identity why their Brand is important?
Understanding your “Personal Brand” how you present yourself
to others understanding your “Brand Identity” the qualities
that make you unique and different from others. HBCU
students need to understand the importance of their
Personal Brand in starting a career, standing out from
others, personal self confidence.

Celebrities are not the only ones that benefit from Personal
Branding. There is competition for employment and career
stability is fierce. Having a Personal Brand workig can
be the difference between an entry level position
or executive positions.

Controlling your Brand helps you control how you are
perceived, when you see Brands like Nike, Adidas, Reebok,
Coke, Pepsi, Empire, Scandal, The View and other products.
Each one you expect a certain thing from them. The same
should be held for HBCU’s as well, what do you as the
student expect people to expect. Your Brand can make you
memorable or nefarious, notorious or noticeable, you decide.

Ever Rising

Background information:
William Jackson is a past Professor at Edward Waters College,
where he designed a curriculum that embraced Educational
Technology, Social Media and STEAM from 2004 to 2017.
He is a WordCamp organizer, blogger, volunteer, speaker and
digital community activist for TEDxFSCJ and the Social Media
Manager for Jacksonville Sister Cities Association.
He blogs about his life experiences as he travels speaking
to youth, teens and young adults and is a member of the body
of Christ with Northside Church of Christ.
William has 28 years as a public school educator in
Physical Education and Technology Instruction and
is a community activist where he is actively engaged in
the Jacksonville, Florida community with Vision Keepers
and New Town Success Zone.
William is joined by Aida Correa who is an artist, blogger,
poet, actress and a proud Latina. Both are parents to adult
children. They can be found on Twither at:
@wmjackson and @latinapheonix and hashtags respectively
#MyQuestToTeach and #LoveBuiltLife #LoveBuiltStudio

20180106_143559

 

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