Attending WordPress WordCamp in
HBCU Bloggers What Does It Take in 2017
by Prof. William Jackson
Edward Waters College
Educational Technology and Social Media
Ideas from a Blogger, Influencer, Speaker,
Thought Leader, Presenter and Educator
What does it take to be a blogger and social media
influencer? The ability to create content and share
on Social Media platforms is a process to influence
thinking, decisions and actions of readers. To
develop a personal Brand that exemplifies the
spirit of HBCUs. Students need the exposure and the
opportunity to network with those in the industries
they are interested in. To become serious in their
quest for success and growth.
Exposure is important and networking is vital
to being seen digitally and socially.
Provided by Prof. Jackson
1. Write as if the world is going to view your content
and provide feedback. When people read your blogs
they should understand your passion and the direction
you are going.
2. When blogging take the time to read, review, rewrite,
and revise what you have written. Grammar and spelling
count a great deal.
3. Reflection is important, it is vital to think on your
writings and consider your desired end result, what is
your mission and vision for your content?
4. Embrace the diversity of the world, it expands your
ability to connect and engage with the diversity of your
audience. Your blogs should be able to reach out to
diverse audiences and make a connection.
5. Attend conferences that allow for sharing of ideas
and concepts. No blogger is an island to themselves.
6. When writing remember your building relationships
with others. This is important to establish connectivity
7. Read writers that you respect and admire, this
inspires your creativity and literary growth.
8. Storytelling paints a picture, so use words that
encourage the imagination and inspire consistent
content development. Be careful of using cultural
or street language, think about the audience and their
9. When writing understand that writing is a process,
the more you write the better you get.
10. Don’t be afraid to submit your blogs to newspapers
to be published. You never know who will publish your
works. Even if you are rejected 100 times 101 might be
the one that gets you an awesome gig.
11. Keep your passion and excitement about your writing,
it is an extension of who you are.
12. Write for enjoyment and a purpose.
13. Your writing is an important part of who you are,
what you are growing into and how to expand your voice.
14. HBCU students continue to grow in your field, you may
start off in a tradition blog, be willing to
incorporate Microblogging, Podcasting, Vblogging and
other technologies that reach diverse audiences.
15. Never doubt your ability to grow beyond where you are.
16. Don’t blog when you are emotional, your judgement will
17. Never use your blog to spread racism, profanity,
prejudice, hate, sexism or involve in Sexting. This will
damage your Brand and your reputation.
18. Be careful of who you associate with, this may influence
future internships and scholarships.
19. Never let random people take your picture, they can be
used later against you.
20. Freedom of speech is a constitutional right until you
slander, accuse, threaten and demean others.
21. Be careful and protect your intellectual property, don’t
use company or school based hardware/software to store
blogs, videos or photos.
A blogger is a life-long journey and should be a life