My Quest To Teach

May 22, 2017

EWC and HBCU Students Should Be Attending WordCamps

















EWC and HBCU Students
Should Be Attending WordCamps

by William Jackson @wmjackson
Emma Kent @librarianewc

The WordCamp Jacksonville was a prime opportunity
for EWC and HBCU students to meet and interact with
industry professionals in the fields of web development,
graphic design, Java development, Cybersecurity and
other areas of Branding, Marketing, Advertising and
business ventures in the area of tech.
The opportunity to share their voices through tech
has never been available before in history for EWC and
HBCU students.

Emma Kent, MA, MLIS librarian of Edward Waters
College attending her first WordCamp shared the
historical importance of EWC and HBCU students to
continue to grow and be engaged is as many tech
conferences like WordCamp Jacksonville. Ms. Kent
talking to the industry leaders, developers, bloggers,
programmers, etc.

Social Media has moved beyond the traditional
blogging into a broader spectrum of interactive
engagement, connectivity, Branding, Marketing,
find a person’s Niche and even collaborations in business.
The levels of engagement, interactivity and networking
is valuable for EWC students that have dreams of
moving into new areas of careers in technology, but do
not know who to connect with.

This is a big challenge, HBCU students do not think
conferences, meetups, workshop and networking events
are important, but are dangerously wrong.
Meetups, conferences, summits, workshops and
other events are important to understand who to
connect with, where to go to connect and the
value of getting your name in the minds of
professionals that can offer Internships, scholarships,
jobs and open doors that were once closed.
Emma Kent and William Jackson, Presenters




The presentation
“How to be DOPE on Social Media and Relevant,”
was celebrated as bringing a diversity of
content and cultural connections. Praised
as new and exciting the presentation was
engaging and interactive.
WordPress Jacksonville is growing and providing
more opportunities through the meetups
happening each month.

EWC and HBCU students are encouraged to find
groups that support WordCamp, WordPress, EdCamp,
BarCamp and other opportunities for networking and
If HBCU students want to be involved in areas of tech
or even as entrepreneurs they still have to have access
to knowledge, resources, venture capitalists that make
the much needed  investments and have the degrees
and certificates necessary to sit at the table where
the decisions are made.

The concept of “How to be Dope on Social Media and
Relevant” is the vision of William Jackson professor
with Edward Waters College, he teaches Educational
Technology, Social Media and STEM. Professor
Jackson provides a much needed experience and
knowledge to help EWC and HBCU students to grow
and be part of industries that claim there are no knowl-
edgeable nor capable students of color and culture.
Professor Jackson has 27 years as a public educator
and teaching at EWC since 2004, he attends national and
international conferences to speak on tech issues in many
cases that are directly related to people of color and
culture and supports hiring EWC and HBCU students.

Pro. Jackson is a national and international blogger
whose content is published in Canada, South Africa,
Nigeria and throughout the United States.
There are national WordCamp opportunities and EdCamp
for EWC and HBCU students in education programs
working to be educators in schools across the country.
Students take advantage of this chances to grow beyond
Conference photos:



Emma Kent, MA, MLIS
Librarian – Division of Academic Affairs
Twitter – @librariantiger

William Jackson, M.Edu
Social Media Visionary – My Quest To Teach
Twitter – @wmjackson
EdCamp Central
WordCamp Central












May 8, 2017

HBCU SWAG Your Marketing and Branding

Filed under: Blacks In Technology,Education — William Jackson @ 6:20 am



Future HBCU Students learning about
Branding and Marketing

HBCU SWAG Your Marketing and Branding
by William Jackson, Prof. Edward Waters College
Jacksonville, Florida @wmjackson Twitter

“Education is the most powerful weapon which you can use
to change the world.” William Butler Yeats
Students attending HBCUs should be engaged in educational
and leadership building opportunities. Students; freshmen to
seniors marketing themselves and having a strong personal Brand
helps to set the foundation of building a career before graduation.

In my Educational Technology, Social Media and STEM
class students present how they Brand themselves and
what tools to Market their Brands. The provides key incites
in the process of networking, volunteering, digital
content and building knowledge to apply in real life.

SWAG is being academically and socially competent in a highly
competitive environment that is global and diverse. Diversity
is not just color or culture, it is lifestyle, political and religious
beliefs. The fabric of a person that embraces their uniqueness
and respects those quality in others.

The Brand a HBCU student chooses will set the stage in how
people view them, establish a relationship that is both
virtual and realistic. Your Brand is the promise you make to
the world that you can be trusted and of ethics.

HBCU students are making career decisions not thought of just
5 to 10 years ago so information is needed and even mentorship.
Decisions driven by values, morals and the opportunity of growth
potential and independence. These decisions influence financial
stability, professional growth and security that influences social
and economic well-being. There are many things to consider as a
developing adult.

Marketing has been shared by the five ways below:
1. Connecting with people of similar abilities and interests using
Social Media and attending networking opportunities that may
require you to think out of the box or not to see a box.
2. Avoiding people with personal dramas, negativity and rebellion
for educational success, and social/professional conformity and
even the norms of setting boundaries that transgress morals and
Malcolm X stated if you don’t stand for something you will fall
for anything.
3. Seek mentors for guidance and sharing common sense. Mentors
should not be the same age as you, because they do not have “life
experiences” as those that are 15 to 25 years your senior.
4. Volunteering in service to the community to create a positive
personal Brand and “paying it forward” to help lift those who are
still struggling and finding their way.  Mentoring builds personal
accountability and respect for the power of personal connections.
5. Participating in activities that build strength, vision, social skills,
leadership abilities and cultural exposure. HBCU students need
to know where they came from so they know their potential for
greatness and have a direction for where they are going.

Strategically placing yourself to increase visibility to others
who have similar interests and goals is not egotistical, it is a
realization that competition is fierce and having confidence and
SWAG are needed to show your abilities to a global economy
and why you should be considered for employment. First
impressions are always important and forever influential.
HBCU students cannot afford to be rebellious to guidance
and wisdom, many are quick to be outspoken without all
the facts and refuse to apply themselves and challenge

Even those that have made mistakes and been incarcerated
deserve a second chance. Malcolm X has stated: “To have
once been a criminal is no disgrace. To remain a criminal
is the disgrace.”
HBCU student’s reputation is important so preserving it and
keeping it “clean” is important. HBCU students walk in the
light of gaining knowledge and applying knowledge to gain
power and influence.
Maya Angelou has an appropriate quote that can be shared
with HBCU students, “I’ve learned that people will forget
what you said, people will forget what you did, but people
will never forget how you made them feel.”

In this world of constant change, competitiveness and diversity
HBCU students must leverage and utilize their greatest asset
Malcolm X stated simply, “Education is the passport to the
future, for tomorrow belongs to those who prepare for it today.”

Video Resources:
Branding is a Planned Process

Branding and Marketing to build your Brand

Using Vblogging to Build your Brand

April 19, 2017

Investing in Women Is Always A Good Thing



Investing in Women
Is Always A Good Thing

by William Jackson
Edited by Terri Drummond
“Xplosion” – Saturday, April 29, 2017

A Conference for women by women
that focuses on holistic
empowerment. “A Breakthrough to a New You”
The terms Black Girls Rock, Black Girls are Dope, Black Girls are Lit,
Girls Rock and Girls Rule, the growing motto for girls and women of color,
culture and diversity represents the increases girls and women have about
their personal and collective power and influence.
The list of motto, inspirational quotes, digital high fives and
even fist bumps continues to grow representing the magic, momentum,
and mystery of women.

“I just love bossy women. I could be around them all day. To me,
bossy is not a pejorative term at all. It means somebody’s passionate
and engaged and ambitious and doesn’t mind leading.”
Amy Poehler, actress

The changing dynamic of societal influence has allowed the dopeness
and intellectual blessing that women possess to be shared, celebrated,
and provided doors of opportunities to be smashed open. “A Breakthrough
to a New You,” is appropriate and powerful as a holistic approach to
The glass ceilings put in place by those that do not have the best
interests of girls and women and even those that still want to confine
women to outdated colonial thinking are fading away just as stereotypical
thinking is lost to history.

Bias against women is evaporating because the limited thinking of men trying
to keep women in “their place” has died and the fueling of intellectual
fire, creativity, innovation is growing faster because of the access to
educational, business, economic and entrepreneurial opportunities.

Self-awareness is a beautiful thing, self determination is a powerful
ability and cultivating collaborations allow women to explore new
opportunities of growth and liberty.

“Define success on your own terms, achieve it by your own rules,
and build a life you’re proud to live.” Anne Sweeney, Walt Disney

Gone is the era where women are tolerated, seen as second class citizens
and lower level partners. Because of educational opportunties, exposure
to new industries, access to finances and open global commerce women
are game changers not just locally in their communities, they have
national and international access to resources that where unheard of
just decades before.

Women are changing the dynamic of entrepreneurial development, there
are more women who are changing the definition of success because
more women understand the importance and value of independent thinking
and casting away the fears of failure. The greater fear is that of not
trying at all. Holistically women apply their faith, their intellegence,
their knowledge the willingness to collaborate and build professional
business networks. This builds into dynamically holistic engagement
and unity. Professional Learning Networks and Professional Learning
Communities help build the abilities of women to become thought
leaders, innovators and smart creatives as business leaders and
entrepreurial role models.

“My philosophy is that not only are you responsible for your life,
but doing the best at this moment puts you in the best place for the
next moment.” Oprah Winfrey

Invitations are extended to women that want to be involved and connected
in the “Xplosion” of knowlede, experience, passion and unity. Stated
eloquently by W.E.B. Dubois, “There is no force equal to a women
determined to rise.”

Rise women rise!!!!!
For more information:
Phone: 904 479 6638

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