My Quest To Teach

April 17, 2019

The African Silver Surfer Over 50 Bloggers

Filed under: #Africa,Education,WordCamp Conferences — William Jackson @ 22:00

This blog is now on https://myquesttoteach.com/
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The African Silver Surfer Over 50 Bloggers
William Jackson, M.Ed.
Sponsor of WordCamp Entebbe, Uganda,
WordCamp Lagos, Nigeria
WordCamp PortHarcourt

The Silver Surfers of the digital age are growing at a tremendous rate
in Africa. Africans over 50 years of age are creating Facebook profiles,
they are Micro-blogging on Twitter, Instagramming their photos, creating
YouTube channels and just a little bit of SnapChat.
Silver Surfers are online actively engaged across the blogosphere
sharing their experiences, knowledge, stories, wisdom and even humor.

They are talking about their lives in the present and the past, they are
talking about sex, relationships, gout, childcare as grandparents and
even taking care of their adult children as these children deal with
unemployment and social challenges that have economic challenges
and the political situations in their nations.

Technology is providing a new ability and platform to voice their
ideas, opinions and they are growing in influence.

African Bloggers over 50 are talking about politics, economics and
starting businesses. They are into cell phone usage that is transforming
the face of Social Media on the continent of Africa.

Digital communication is the way they stay connected to the world
and with family and friends. The Internet contains continuous developing
platforms for those 50 years and older to digitally travel locally,
nationally and internationally.

The challenges of obtaining a Passport can be overcome by hopping
on the Internet to visit local, national and international sites. Travel
is free, in the comfort of a residence and portable when done on
cell phones and tablets.

Silvers in Africa are learning that in order to stay connected to their
grandchildren they need to learn now to connect with them to see
what their children’s children are up to online. Using Apps are the
tools of choice to interact and be engaging.

Celebrating cultural events, special occasions, community events
and even attending political rallies can be done online and the ability
to contribute to the discussions to  share ideas and opinions to a large
mass of people.

Chinua Achebe once said about writing, my weapon for change is
literature. Africans have a weapon that is magnified by the reach
Social Media has and Technology provides.
Using applications that allow Face to Face communication, video
recording, and audio Chat helps in keeping connected and aware
as each generation gets older and older. Age does not stop discovery,
creativity, exploration and being curious. Age embraces the quest
of more knowledge and this keeps the brain youthful, creative and
innovative.

When cars are connected with Wifi, restaurants have free access and
even connectivity is available in bathrooms being connected is not a
challenge. Silver Surfers in Africa are asking several questions when
they go traveling; Where are the restrooms and what is the Wifi code?

Silver Surfers are building their own networks that create growing
communities and societies that are digital. Learning the acronyms
of  PLC  Professional Learning Communities and building PLN
Professional Learning Networks. African over 50 are becoming
activists in their nations, sharing their opinions passions and
encouraging change. I think knowing one’s history leads one to
act in a more enlightened fashion. I cannot imagine how knowing
one’s history would not urge one to be an activist.
John Hope Franklin has stated.

Activism begins with a passion for change, seeing a wrong that
needs to be corrected and inspiring people.

William Jackson 57 and Aida Correa 51 speak at conferences at
WordCamp internationally in Central America and Canada. Being
past the half century mark is not a deterrent to learning and growth.
Sharing content, wisdom and experiences to younger
generations

The increased presence of Silver Surfers that are Bloggers,
PodCasters, Instagrammers, VBloggers, MicroBloggers and the
diversity of content creators is represented by those that are
50 years and over seen at WordCamp and other technology
conferences

The dictionary defines Silver Surfers as a noun, an elderly person
who is a regular or enthusiastic Internet user. The word elderly
will be argued because those Silvers are determined in their quest
to show seniors are growing influencers. William and Aida are
Bloggers and Content Creators, showing that their knowledge
does make a difference in their communities.

The dynamics are changing with dictionaries defining the Silver
Surfers influence in an age of digital transformation and growth.
As seniors enter into the Silver years of their lives they are a
wealth of knowledge, wisdom and resources that are untapped
for younger generations.

The Internet and associated tools helps to connect families with
Silver parents, grandparents and other family members. Keeping
hearts and minds active, engaged and youthful. When the mind is
youthful the spirit and body follow, even if joints are touched
with arthritis.

The integration of smart, intelligent, intuitive, comprehensive and
AI elements benefits Silvers using technology.
Youth, teens, young adults and Silver Surfers are starting a new
era in collaboration and connections with tech as the bridge
between generations and diversity is crossed.

Age was respected among his people, but achievement was
revered. As the elders said, if a child washed his hands he could
eat with kings as stated by Chinua Achebe in his book Things Fall Apart.

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January 16, 2019

African Content Creators Learn Beyond SEO and Google to Build Their Brands

Filed under: #Africa,Education — William Jackson @ 10:30

wordcamp harare 2018
WordCamp Harare – Youth Camp – Future African Content Developers

African Content Creators Learn Beyond SEO and Google to Build Their Brands
William Jackson, M.Ed. My Quest To Teach Twitter @wmjackson
WordCamp advocate, blogger, speaker, organizer and sponsor

African content creators are developing dynamic content to broadcast
their Brands. Using Marketing strategies that open their Brands to
broader markets locally, nationally and potentially internationally.
Successful Branding and Marketing needs to be specific; African
content creators should understand and be able to apply strategies
that build public awareness and public influence, attending
WordCamp conferences provides the knowledge to acquire
new skill-sets and networking.
There needs to be a plan that is scalable, adaptable and built for
diversity and flexibility for markets outside of the normal pattern.
Africans should adapt their thinking to a global perspective of
the world where broader and lucrative markets are.
As influence grows; being involved, engaged and approachable in
the public eye provides a solid visual element to drive attention
and build followers. Effective marketing should create a curiosity
as well that may catch others that would not normally view that
content to becoming followers and provide feedback to improve
the type of content being created.

wordcampjr3

SEO – Search Engine Optimization and Google rankings, while
applying analytics are more clinical and data driven African
content creators should not totally rely on these tools,
implementation is still valuable, but so is word of mouth and
collaboration with others.
While important, a content creator builds on being visible to
the public and creates a perception that builds a thirst for
curiosity,  knowledge and connection.

Public perceptions influence your Brand and the priority
people place on reading and engaging with your content.
Public perceptions are social opportunities to spread your
content to broader and diverse audiences.
Community engagement builds SEO rankings and Google
placements because of the reactive nature of Social Media
platforms and the ease of sharing, liking, replying and reposting.
This also increases the ability to build relationships in digital
environments, where one or two photos can become viral
and epic. The right photo or video in the right place
speaks volumes in followers and engagement.

Brand and perceptions can build communities and how
African content creators take seriously the how they can
intertwine in their communities as they transition from
personal content to business building to community
influencers.

Influence means you inspire, encourage, and shows your
engaged in and out of digital environments.  African content
creators should be thinking about the perceptions of their
content and who they are potentially reaching and influencing.

Influencers are creating content that builds a connection on
cognitive, emotional or other levels of engagement. The ability
to  connect with others and even embrace the diversity of Social
Media platforms can mean increased exposure, new clients,
expanding  your content into new markets and broadening
the scope of  your Brand. SEO and Google are awesome tools,
but grassroots networking, handshaking and sponsoring
community events does work to build a following.

Social Media has grown to embrace the diversity, simplicity
and even the complexity of the world. Content creators and
digital innovators must be aware of the perceptions of others
that are viewing, reading, digesting, comprehending and
enjoying their content. Africa is rich in digital content,
so African content creators must build their storytelling skills
to engage audiences to look at their products and also be willing
to take a chance on making purchases of products and services.

Even criticism is helpful because the reality is that African content
creators will not connect with everyone. Social Media is designed
to be engaging, fun with interactive design elements of dialogue
and sharing of resources. African content creators have the
potential to build their Brand, it takes strategic planning,
creativity and innovation.

To learn more find your nearest WordPress Meetup in your city
to join the “open source” community and the WordPress,
WordCamp community.

African WordCamp Conferences 2019

WordCamp Cape Town – https://2019.capetown.wordcamp.org/

WordCamp Entebbe – https://2019.entebbe.wordcamp.org/

WordCamp Lagos – https://2019.lagos.wordcamp.org/

Access WordCamp Central for global WordCamp conferences
https://central.wordcamp.org/

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April 27, 2018

2018 A Time To Blog In Africa – Develop Your Brand Part 2

Africa

2018 A Time To Blog In Africa – Develop Your Brand Part 2
Bloggers must ask certain questions to help them align their content to obtain readers.
Listed are a few guidelines to help develop content and keep on track during creation of
content.
1. Why Do You Blog – any blogger must have a reason to do what they do.
There should be some passion, excitement and commitment when you put fingers to
keyboard. Why is a very important question and should have a definite answer. During the
blogging process it may change just as the content changes, but every Blogger should have
an answer as to Why Do You Blog.
2. What Is Your Audience – an important element to go along with Why is What is your
audience?  Is there an age group, gender, nationality, culture or specific group you want
to connect with? People enjoy having a connection with their Bloggers. Any successful
Blogger knows who their audience is and tries to give them what they need and to
keep coming back for more.
3. What Type of Content Do You Share – sharing is very important.
You want your audience to understand that you are sharing a part of yourself with them.
You’re not thrusting things down their throat, but providing something that they need or
as you grow in your writing giving your readers something they think they need. Create
the atmosphere of sharing which helps in receiving feedback from the reader. Don’t
make it a give/take relationship, but a sharing and beneficial one.
4. How Do You Support Your Brand and Content
Do you have a domain name, are you using a free site, is there a lot of advertising, is there
adult content, video, audio, and multimedia? Supporting your content requires some
research on your part to validate what you are stating. In the educational, political, and
business environments you have to backup what you have stated with links, quotes,
As I Blog I try as much as possible to obtain valid and trustworthy resources to backup
my comments/statements. I’m at times competing with traditional media
so I have to go that extra step to help my readers understand where I’m coming from,
how it can help them and where else they can go for additional help.
5. Do You Use Photos, Video, Graphics – The power of a picture, video or multimedia can
never be under estimated. If there is a video that can be used or you create your own do it.
This provides an extra element to attract and keep readers to your content. Search Engine
Optimization (SEO) does need help with text (words), but additional elements that provide
audio (podcasting), video (Youtube) and multimedia to create an engaged platform.
Never be scared to branch off into new areas to help engage and excite your readers.
6. Do You Offer A Service – What can you provide your audience?
Do you sell something, what type of services do you have? The popular Blogs
of relationship building, natural hair, nails (hands and feet) provide a service that can be
seen. There is a service that results can be seen. Think hard on what service
you can provide. Be sure that you can keep your customers happy.
7. Do You Evolve – One of the important things about Blogging is keeping your audience
No Blog stays the same, there is an evolution process that writers go through.
Just as age and maturity happens so should Bloggers content evolve
because their readers evolve. What you wrote 3 years ago may not be
of the same interest for your readers now. Their lives have evolved (changed)
so as a Blogger your content must evolve also.
8. Do You Have a Brand – Can you Brand yourself to the public?
What are you known for, what does your title of your Blog site bring thoughts and
feelings of? Branding is important because of the interest it generates in readership.
Creating a Brand allows for Marketability especially if you are trying to make money with
your Blogs. Branding makes you who you are so the public will make that connection.
9. Can You Be Marketable – to make money is only one important aspects of Blogging.
Eventually a Blogger considers how can they make money so must be wise in how they
Market their content. Who do they market too? Basically selling yourself to the world so
they can pay for your content. This may take a team to get the word out about you and
promote what you are doing. Using Social Media tools is another way, but this must be
strategic and planned.
These nine elements are worth considering and using as a guide to blogging.
Blogging content, goals, designs, planning and objectives will change the more you Blog
so be ready to make adjustments and evolve to keep pace and stay important enough
to be read.

April 25, 2018

2018 A Time To Blog In Africa – Develop Your Brand Part 1

Africa

2018 A Time To Blog In Africa – Develop Your Brand Part 1
by Prof. William Jackson  @wmjackson

Digital content creation is prevalent on the web, an increase in
blogging, microblogging, podcasting and other forms of digital
media is expanding across the Internet. Africa is no longer a
developing continent, this great continent is made up of 54
nations is making a presence that is being felt globally.
The evolution of technology has opened opportunities for
Africans to tell their stories, spreading their entrepreneurial
wings and expand their networks from local to global.
Bill Gates, 1996 “Content Is King” The evolution of Blogging
can be seen in the increase of content that has a wide range
of subject matter and relevancy to life experiences
of the writer.
The importance of Blogging and use of Social Media can be
seen in the engagement,  connectivity and networking,
individuals are becoming forces that are rivaling traditional
news media. Because there is growing content that easily
crosses time zones and international borders the effects of
blogging is seen in education, business, finance,
commerce, and development in political arenas.
There are no barriers that would delay the posting of content
even by age or gender.
Students of all levels are creating content based on their
learning experiences and developing their Brands. This
explosion of digital content has created a challenge in
determining what is important to read and what to discard.
The “Elements of Blogging” and the “Significance of Content
Creation” is an area that must be addressed. Workshops,
seminars and conferences are available now
to help people and businesses create worthwhile content
to market their services and products. No matter the
purpose of Blogging the ultimate goal is to have people
“View or Hear” what is written or broadcast.
Certain criteria must be thought of and used as a gauge
to help Bloggers in their quest to develop content that
pleads to be read and interacted upon. In education
you have Objectives, in business you have Agendas, and
other areas have their own design.
Part 2 9 Strategies to consider in your blogging journey

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