My Quest To Teach

September 29, 2018

21 Reasons Your Content Should Be Great After FlBlogCon











21 Reasons Your Content Should Be Great After FlBlogCon
William Jackson #MyQuestToTeach
FlBlogCon Education Speaker 2014

Being great on Social Media is not a thing of chance,
it is the ability to be comfortable in your digital
life as a content creator, digital innovator, thought
leader, graphic artist or even a web developer.

It means that it is ok to have fun on the web and to
integrate yourself into your product even on a digital
level. Too many people lose the excitement of creating
content that will be read, viewed, studied, listened to
and watched. Your audience changes as access and
platforms change, so why not be flexible and adaptable
and fun.

Providing something that brings people to you so you can
teach, preach, inspire, encourage and engage. It takes
work to create great content, so the value comes in the
quality not the quantity of your content. In my over
10 years as a blogger I try to meet the needs of my
readers not just my need to write.

SEO (Search Engine Optomization) is not just the ticket
to get exposure and followers. To get more views or likes,
WOM or Word of Mouth is still important and should always
be a viable strategy to build your Brand. Search Engine
Optimization is computer based, technology cannot always
build relationships. Building relationships is the key
to building and developing a consistent following.

There is a great deal of work, blood, sweat and I’m sure even
tears that goes into making this conference one of the best
conferences and experiences a person can have. The energy is
phenomenal and the access to talented, creative and innovative
people is not by chance. Bess Auer and her team has strategically
planned, mapped and coordinated this conference to meet the needs
of about 500 if not more attendees. The speakers are not just
nationally known they are internationally known and respected.

Attending FlBlogCon is not just a moment of a day, it is a
movement of technological empowerment, engagement and
collaboration that will inspire, excite, motivate and help embrace
digital tools that are current and futuristic. There will be many
opportunities to learn how to apply and integrate immediately
the use of tools, platforms, ideas, and concepts that build
digital innovation in multiple ways from business, education,
the arts, science and even in the areas of STEAM and STREAM.

As a FlBlogCon attendant since 2013 here are my
“21 Reasons Your Content Should Be Great after Attending FlBlogCon.”

1. FlBlogCon allow you to attract diverse readers and viewers.
Embracing diversity is a plus because people connect with
what they relate to, fills their needs and is relevant.
2. Most viewers will be women because women are the fastest
growing demographic building online businesses.
This means women of all colors, cultures, ages and generational
backgrounds are potential thought and digital leaders.
3. If you want a broad spectrum of followers visual
appeal is very important. Make sure you integrate dynamic colors,
coordination and attractiveness.
4.International markets look to promote content that make a
connection. FlBlogCon has international appeal and influence
in national and international views.
5.If your looking to monetize your content expand your Brand
to new markets that provide unique services.
6. One person cannot do it all so be ready to hire people with
dynamic skills.
7. Use video, Instagram and Twitter to share and expand your reach.
Don’t be afraid to experiment with photos, video and text content.
8. Submit to speak at FlBlogCon and attend Meetups, workshops,
seminars and other venues. WordCamps, Bar Camps, EdCamps (for educators)
and other tech conferences allow for dynamic networking.
9. Always have business cards available, make sure there is a
current photo of yourself and have your “elevator pitch” ready.
10. Hire a graphic artist to create your logo. People are visual
use that to your advantage. Don”t be cheap on magnifying your image.
11. Be a sponsor and promoter of FlBlogCon. Share the conference on
your Social Media platforms and use your tools to show what you are
learning and importantly how to apply that knowledge.
12. Join the Chamber of Commerce, Better Business Bureau,
get out and get involved in the community you service.
13. Be a speaker on talk shows, Podcasts to share your knowledge.
Give back to the same community you market to, don’t always take.
14. Start your own Podcast with guests.
15. See where you can help your church of ministry with their
connectivity and content.
16. Take a Social Media class yourself and build your knowledge.
17. Offer Social Media classes with certificates when completed.
18. Keep your profiles current, relevant and diverse. Who are you
associated with, who are you photographed with and who is in a
business that can help you grow.
19. Encourage, inspire and meet new people. Being an introvert is
not beneficial any more.
20. Embrace diversity in your company and your associations.
21. Network – Network – Network

William Jackson Resources about FlBlogCon
William Jackson Speaking at
FlBlogCon 2014

Blogs by Wm Jackson about FlBlogCon

FlBlogCon EDU Conference Guide

Want To Be A Cool Blogger, Then Attend FlBlogCon

EWC and DCPS Students Attend FlBlogCon in Orlando, Florida

HBCU Students Attend Florida Blogging Conference To Learn About Career Growth




September 28, 2018

Supporting Local Authors, Bloggers, Poets and Spoken Word Artist

Authors' RoundTable

Authors’ RoundTable

Supporting Local Authors, Bloggers, Poets and Spoken Word Artist
by William Jackson and Aida Correa
My Quest To Teach #MyQuestToTeach and LoveBuilt Life #LoveBuiltLife

Supporting local authors in Jacksonville and surrounding counties
is not just purchasing their books, although that is a great way
to keep them writing. There are other ways to encourage and keep
them inspired. The Authors’ RoundTable is a gathering of authors
that are published, seeking to be published and not quite there yet.

The discussions at the roundtable range from the serious issues of
publishing challenges, when you don’t have the money how to make
things work for you, graphic design, text formatting, copyright
violations, ISBN numbers, Branding, Marketing strategies and more.

The fellowship and camaraderie is infectious and the knowledge being
shared will help novice to professional writers and authors improve
their skills, talents and expand their Brands. Knowing your audience
is important to growing and expanding the writing craft.

Bloggers, Microbloggers, Podcasters and others will gain valuable
information as well because without technology no one will be able
to find you. The diverse web hosting companies from Blue Host,
Siteground and GoDaddy each offers tools, but authors each need their
personal tool set.

Authors of diverse genres, ages, subject areas and generational pasts
share openly and honestly to help others not to repeat their mistakes.
The Authors’ RoundTable is guided by Regina Edwards to be the ultimate learning experience
where many points of literary development and engagement are discussed.
Mrs. Edwards, a respected author herself shares the passion of being a
published author and the opportunities to change lives through literature.
Each meeting provides authors to share who they are, what they write
and their motivations for writing.

Authors are encouraged to share experiences so those of less experience
will learn from veteran authors and not repeat experiences with finances,
publishing, writing, traveling to book signings and even attending

Past meeting have featured local artists, bloggers, social media
experts and artists as guest speakers.
William Jackson, a blogger that is nationally and internationally
respected shared the value of Social Media postings, finding your Niche
and why authors should attend technology conferences in a past workshop.
The ability to reach a wider audience through Twitter and Instagram
to share an authors words and passion with “microblogging” and

Valerie Pruitt, a poet and Podcaster shared with the audience in
another workshop what poetry is in the ears, eyes and even feelings of
those that experience poetry on various formats and platforms.
The interpretation of the spoken word using text, photos and even music.
She is the author of “I Fit In Nowhere,” (2018).

The Authors’ RoundTable is held at Highlands Library on the third
Tuesday of the month from 6pm to 8pm. Will have
William Jackson, Digital Innovator of My Quest To Teach and Aida Correa,

They will speak on using Social Media and Branding, share your Niche
and connect with others of like minds. Providing resources and tools
to assist in growing faster and smarter as a writer and content  creator.
Speaking on digital tools to promote authors, tips and  tricks of web
development and marketing. Being authentically you and engagement
of your audience. Being seen and active in the community is
important also.

The workshops are fun, informative and engaging. Students in high school
and higher education are welcomed to attend and parents must attend
with their children.

Additional information can be requested from

Authors Should Understand the Value of Their Brands,34964.0.html


Photos from Authors’ RoundTable September 2018

September 19, 2018

+The Hispanic Heritage Celebration 2018

Aida Correa

Aida Correa

The Hispanic Heritage Celebration 2018

by William Jackson, My Quest To Teach and
Aida Correa, LoveBuiltLife

The Hispanic Heritage Celebration in Jacksonille, Florida
filled the air around Hemming Plaza with the dynamic
rhythum of old school salsa and other genres of music
both hispanic, R&B, filled with cultural expression and pride.
Gothic Flores contributed to the fellowship of family and friendship
that continued to draw crowds that danced, sang and shared their
love of Hispanic culture.

Hispanic artists Kim Reteguiz and the Black Cat Bones, LPT and Goliath
Flores literally had the audience of several hundred during the course
of the event dancing and singing in and around the plaza.
Kim Reteguiz a soulful singer represented love for music, family and
cultural pride. Her songs resonated throughout the audience on an
overcast evening that only briefly allowed for slight rain that
did not dampen or extinguish the energy that filled Hemming Plaza.






Respected and recognized nationally and internationally, Kim Reteguiz
and Aida Correa of @LoveBuiltLife shares an embrace of Latina sisterhood
and cultural pride at the Hispanic Heritage Festival that is held annually
in celebration of Hispanic Heritage Month from September through October.
The annual festival celebrates Hispanic history, culture and heritage.
The event had food trucks of Hispanic meals, dance performances,
engagement of families and was pet friendly. There will be additional
events in celebration of Hispanic Heritage Month for families to
participate in the Jacksonville community.

LPT’s lively performance kept the fun and dancing ongoing to
the very end of the evening. At the enthusastic request of the crowd
for one last song LPT continued to play even at the end of the scheuled
performance time. Thanks to JSO for allowing the evening to continue in
support of what was an awesome experience of music, family and friendship.

September 12, 2018

Authors Should Understand the Value of Their Brands



Authors Should Understand the Value of Their Brands
by William Jackson My Quest to Teach
and Regina Edwards, Authors Roundtable
The Jacksonville Public Library’s “Authors Roundtable” meets monthly at the Highlands Branch
of the Jacksonville Public Library. William Jackson of My Quest to Teach presented the use of Social Media platforms and tools to help Authors develop, expand and market their Brands.
The topics discussed were: 1.) Learning the value of Branding, 2.) Effective implementation of Blogging and Microblogging using the platforms of Twitter and WordPress (open source web development) 3.) Building digital communities: PLC Professional Learning Community, PLN Professional Learning Network, PLF Professional Learning Family and PLR Professional Learning Resource.
Mr. Jackson in collaboration with Mrs. Regina Edwards, Co-Facilitator provided authors a platform to ask questions, gain insight in how to use Social Media to promote and enhance the digital presence of their books. The use of Hash Tags, Googling themselves and authentic storytelling help build readers and followers to their content. The interactive presentation helped answer questions, allowed authors to share experiences. Tagging and Googling have become very effective tools to draw hundreds or thousands to build authors as Thought Leaders and Digital Content Innovators. Building one’s levels in Google searches requires a well-planned strategy to align with Google search parameters and allow people to see the brand Authors are creating. Further, be engaged in the Niche where like-minded people share similar interests and passions. The understanding that Books – even those that are well written DO NOT SALE
themselves. In today’s digital world, websites and social media marketing are IMPERATIVE.
Authors should know the answers to these important questions; What is your Brand?, What is your Niche?, What ways are effective to Market your books.
That begins the level of promotion and marketing properly to the community nationally and potentially internationally. Mr. Jackson shared, never be afraid to share your story. You are the expert in your field of writing and content creation, so promote yourself as a Thought Leader. Always have business cards ready and an “elevator pitch.” Think about where you are trying to move as a business, author, engager, influencer, digital innovator. Learn the language to help you navigate the world of digital engagement.
William Jackson demonstrating an elevator pitch at the Impact Biz Jax business competition
and networking event. William Jackson’s Pitch My Quest To Teach
For additional information about future Authors Roundtable meetings contact:

September 10, 2018

Caution for Teachers That Blog In The Digital Age

Blogging for teaches

Blogging for Teachers





Caution for Teachers That Blog In The Digital Age
by William Jackson, M.Ed.

Many teachers believe they have the absolute First
Amendment right to post anything they want on social
networking sites, including party pix and diatribes about
the boss. After all, they’re on their own time and using
their own resources.
“Social Networking Nightmares” By Mike Simpson

Words of caution for teachers that participate in Social Media.
There should be serious consideration on how words are perceived
and interpreted as a professional educator. The ability to communicate
in the heat of frustration has created avenues for educators to be
cautious about what they post and how they are interpreted as
Social Media has opened doors that allow communication on digital
platforms that are instant and expansive.
Teachers need to be cautious that the words they use, memes they
post and replies they provide put them into a light of potential
criticism and public scrutiny.

Many variables come into play during the school day when
engaging with students. The elevation of emotions that teachers
display from the joys of students being successful, students struggling
to learn, the growth of social influences that are displaying in classrooms.
Teachers are under stresses, but they must be able to manage their
Social Media posts.

The potential use of technology with inappropriate and unprofessional
comments from teachers using electronic messaging throws great
strains in a career that demand professional behaviors and accountability.
Teachers have implemented the use of online social resources that
allow for connections during the traditional school hours. One resource
Facebook is a social network for connecting with multiple people and
instant communication.

The danger is in the height of emotions instead of teachers using their
training in classroom management, they are using their phones to lash
out and make posts that can cause them to be administratively
disciplined, put on unpaid leave and even loose their teaching certificates.
Teachers should never discuss personal information about their students,
other teachers and even administrators. Teachers should never criticize
educational peers or share political, religious and cultural views that
could hurt their career even when not in school. The perceptions have
the potential to have a career effect and ripple effect across the
educational career.

Professional behavior should be exhibited at all times, teachers are
“called to a higher sense of responsibility” stated by a North Carolina
teacher where several teachers have been fired because of their
Facebook entries about students, parents and even educational peers.
The “content’ of writing causes pause in reflecting about the right to free
speech and the right to post content on social sites. The challenge comes
in question when there is reference to the student’s ability to perform in the
classroom, color of the student, cultural background and academic ability.
Teachers need to understand there is a First Amendment Right addressing
freedom of speech, but how is this presented in the responsibility to be
professional, compassionate and sensitive to the feelings of students and

Common sense issues are interconnected, teachers should not post things
that are private and confidential about a student. Even if blowing off
steam a wrong wording or TMI (to much information) can lead to privacy
issues of students and families.

Over 25 years of public education as I have experienced , there is an increase
of teachers that express their opinions, emotions, and ideas on digital platforms
that do not think before they post.  What a teacher may think as funny and
harmless can be hurtful and damaging in the present and the future. Words
of wisdom when posting about the classroom; if you feel comfortable saying
it to parents and in public then you should be able to say it in a Blog or on FB.
Technology can break down walls and allow for collaboration, particularly
with parents, the community and with educational peers. Teachers should always
be cautious about their online content especially if it relates to their work with

As I have learned from other’s experiences and mistakes, things in your
personal life can and do relate to your professional life and vice versa.
If you have certain opinions about students and parents it is best not to post
them online. When teachers were fired for their Facebook comments in North
Carolina, Tom Hutton an attorney for the National School Boards Association
stated, “this is a new frontier in education, where technological and social norms
are outpacing law and policy.” Teachers should not be their student’s nor parents
Facebook friends, share Twitter tweets nor should students be mentioned in
personal blogs that may embarrass or demean.

The potential is just too dangerous professionally and personally. School districts
now have policies on digital engagement to protect the district from legal actions,
but not he individual educator or administrator.
All teachers, teacher assistants, administrators, cafeteria workers, custodians and
event school volunteers must be smart, be professional, and be compassionate
of the feelings of others.
Teachers carry power, our words can educate, inspire or they can damage/destroy
hopes, dreams and feelings. It is up to individual teachers to choose how they
want to be remembered or forgotten.


Six Ways to Avoid Those Social Media Landmines by Gwyneth Jones


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