My Quest To Teach

July 30, 2018

Higher Education Students – Build Your Brand and Build Your Impressions

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Higher Education Students – Build Your Brand and Build Your Impressions
by William Jackson, My Quest To Teach #MyQuestToTeach #MQTT

Before higher education students can start their careers the
reality is they cannot wait until graduation week or even after
graduation to build a Brand or create favorable impressions.
The process of building a Brand must be started years earlier.
The unfortunate reality is that students are building their Brand
creating impressions when they start posting content online.
That can mean when a child in elementary school is provided a
phone, tablet, gaming system, watch or even a toaster (just kidding),
once content is posted there is an impression of that content by
people.

The Internet is a vast reservoir of information, the ability to
tap into and communicate on a global scale comes with being
responsible. Many students in higher education still are not mature
enough to manage not just their Social Media content, other
personal things that can influence their behaviors.
Young adults in higher education are influenced by peers,
the media, families, personal interests, hormones and passions.
What goes on the Internet does not stay on the Internet, it is
viewed, watched, read, consumed, even downloaded and
screen captured. A person’s whole life, literally is being posted
from birth to death on platforms that are endless in digital
memory.

A time line of events can be created as the infant develops
into a toddler, the toddler develops into a youth and the
continuous growth and development of life. There are now
ways to track and chart growing life cycles of people.
Children must be taught to manage their Brands, because their
Brand represents them, just as in the “Old School” way of thinking
your “name” was valuable because it represented your word.
In the digital age your digital content represents your Brand and
that is who you are identified as.

Global history is written by those in power and influence. The
ability to influence thinking with content and collaborate on levels
of intellect and intelligence. Brands can be keys to open doors and
allow connections with like-minded people.
Teaching higher education students the value and visibility of a
Brand is not a complex issue, it does take the ability to “see” how
a persons’ Brand influences others and makes an impression
that can last a life-time.

The summer months prove challenging because of the amount of
relaxation and vacation time. Higher education students are
more prone to post something because they are in relaxed modes
of comfort and not thinking about the impressions a photo or
a video will have. Being diligent can save a student from embarrassing
photos and videos from parties, gatherings, vacation destinations and
summer hookups that last a few weeks, but may have future
consequences.

Social Media is a tool that can either be used for good or used
for bad, proper decisions should be made to determine how and when
content will be posted and where.
A Brand should be treated with care, respect, and safe guarded.
A Brand is your word that identifies you and your potential direction in life.

Higher Education Students – Build Your Brand Build Your Impressions
manage your Brand and manage the content that you post associated
with it and who you are associated with. It could mean the difference
between employment and unemployment.
WordCamp Speaker, Volunteer, Blogger, Organizer, Advocate
WordCamp Central https://central.wordcamp.org/schedule/

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