My Quest To Teach

April 25, 2018

2018 A Time To Blog In Africa – Develop Your Brand Part 1

Africa

2018 A Time To Blog In Africa – Develop Your Brand Part 1
by Prof. William Jackson  @wmjackson

Digital content creation is prevalent on the web, an increase in
blogging, microblogging, podcasting and other forms of digital
media is expanding across the Internet. Africa is no longer a
developing continent, this great continent is made up of 54
nations is making a presence that is being felt globally.
The evolution of technology has opened opportunities for
Africans to tell their stories, spreading their entrepreneurial
wings and expand their networks from local to global.
Bill Gates, 1996 “Content Is King” The evolution of Blogging
can be seen in the increase of content that has a wide range
of subject matter and relevancy to life experiences
of the writer.
The importance of Blogging and use of Social Media can be
seen in the engagement,  connectivity and networking,
individuals are becoming forces that are rivaling traditional
news media. Because there is growing content that easily
crosses time zones and international borders the effects of
blogging is seen in education, business, finance,
commerce, and development in political arenas.
There are no barriers that would delay the posting of content
even by age or gender.
Students of all levels are creating content based on their
learning experiences and developing their Brands. This
explosion of digital content has created a challenge in
determining what is important to read and what to discard.
The “Elements of Blogging” and the “Significance of Content
Creation” is an area that must be addressed. Workshops,
seminars and conferences are available now
to help people and businesses create worthwhile content
to market their services and products. No matter the
purpose of Blogging the ultimate goal is to have people
“View or Hear” what is written or broadcast.
Certain criteria must be thought of and used as a gauge
to help Bloggers in their quest to develop content that
pleads to be read and interacted upon. In education
you have Objectives, in business you have Agendas, and
other areas have their own design.
Part 2 9 Strategies to consider in your blogging journey

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