My Quest To Teach

January 8, 2017

2017 A Time To Blog and Develop Content

Filed under: Education,Literacy,Marketing and Branding,Social Media — William Jackson @ 8:45 am

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2017 A Time To Blog and Develop Content
by William Jackson @wmjackson

Digital content creation is prevalent on the web, an increase in
blogging, microblogging, podcasting and other forms of digital
media is expanding across the Internet. Content creators are
global, generational and smart.

The evolution of technology has opened opportunities for students
from K to higher education to tell their stories, spread their
entrepreneurial wings, expand their networks from local to global.
Bill Gates, 1996 “Content Is King”
The evolution of Blogging can be seen in the increase of content that
has a wide range of subject matter and relevancy to life experiences
of the writer.

The importance of Blogging and use of Social Media can be seen in the
engagement, connectivity and networking individuals are becoming
forces that are rivaling traditional media. Because there is growing
content that easily crosses time zones and international borders the
effects of Blogging are seen in education, business, finance, commerce,
and development in political arenas.

There are no barriers that would delay the posting of content even by
age or gender. Students of all levels are creating content based on their
learning experiences and developing their Brands. This explosion of
digital content has created a challenge in determining what is important
to read and what to discard.

The “Elements of Blogging” and the “Significance of Content Creation”
is an area that must be addressed. Workshops, seminars and conferences
are available now to help people and businesses create worthwhile
content to market their services and products. No matter the purpose
of Blogging the ultimate goal is to have people “View or Hear” what is
written. Certain criteria must be thought of and used as a gauge to help
Bloggers in their quest to develop content that pleads to be read and
interacted upon. In education you have Objectives, in business you have
Agendas, other areas have their own design. Bloggers must ask certain
questions to help them align their content to standards.

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Listed are a few guidelines to help develop content and keep on
track during creation of content.

  1. Why Do You Blog – any blogger must have a reason to do what they
    do. There should be passion, excitement and commitment when
    you put fingers to keyboard. Why is a very important question and should
    have a definite answer. During the blogging process it may change just
    as the content changes, but every Blogger should have an answer as to
    Why Do You Blog.
  2. What Is Your Demographic – an important element to go along with
    Why is What is your audience? Is there an age group, gender, nationality,
    culture or specific group you want to connect with? People enjoy having a
    connection with their Bloggers. Any successful Blogger knows what/who
    their audience is and tries to give them what they need and to keep coming
    back for more.

    3. What Type of Content Do You Share – sharing is very important.
    You want your audience to understand that you are sharing a part of yourself
    with them. You’re not thrusting things down their throat, but providing
    something that they need or as you grow in your writing giving your readers
    something they think they need. Create the atmosphere of sharing which
    helps in receiving feedback from the reader. Don’t make it a give/take
    relationship, but a sharing and beneficial one.

    4. How Do You Support Your Brand and Content
    Do you have a domain name, are you using a free site, is there a lot of
    advertising, is there adult content, video, audio, and multimedia? Supporting
    your content requires some research on your part to validate what you are
    stating. In the educational, political, and business environments you have
    to backup what you have stated with links, quotes, and data. When I Blog I
    try as much as possible to obtain valid and trustworthy resources to backup
    my comments/statements. In my Blogging I’m at times competing with
    traditional media so I have to go that extra step to help my readers
    understand where I’m coming from, how it can help them and where else
    they can go for additional help.

    5. Do You Use Photos, Video, Graphics – The power of a picture, video or
    multimedia can never be under estimated. If there is a video that can be
    used or you create your own do it. This provide an extra element to attract
    and keep readers to your content. Search Engine Optimization does need
    help with text (words), but additional elements that provide audio
    (podcasting), video (YouTube) and multimedia to create an interactive
    platform. Never be scared to branch off into new areas to help
    engage and excite your readers.

    6. Do You Offer A Service – What can you provide your audience?
    Do you sell something, what type of service or services do you have? The
    popular Blogs of relationship building, natural hair, nails (hands and feet)
    provide a service that can be seen and engaging. There is a service that
    results can be seen. Think very hard on what service you can provide if
    this is your choice. Be sure that you can keep your customers happy.

    7. Do You Evolve – One of the important things about Blogging is keeping
    your audience and that means evolving. No Blog stays the same, there is
    an evolution process that writers go through. Just as age and maturity
    happens so should Bloggers content evolve because their readers evolve
    and change. What you wrote about 3 years ago may not be of the same
    interest for your readers now. Their lives have evolved (changed) so as a
    Blogger your content must evolve also.

    8. Do You Have a Brand – Can you Brand yourself to the public?
    What are you known for, what does your title of your Blog site bring
    thoughts and feelings of? Branding is important because of the interest it
    generates in readership. Creating a Brand allows for Marketability especially
    if you are trying to make money with your Blogs. Branding make you who
    you are so the public will make that connection.

    9. Can You Be Marketable – to make money is only one important aspects
    of Blogging. Eventually a Blogger considers how can they make money so
    must be wise in how they Market their content. Who do they market too?
    Basically selling yourself to the world so they can pay for your content. This
    may take a team to get the word out about you and promote what you are
    doing. Using Social Media tools is another way, but this must be strategic
    and planned.

    These nine elements are worth considering and using as a
    guide to anyone Blogging. Your Blogging content, goals, designs and
    objectives will change the more you Blog so be ready to make adjustments
    and evolve to keep pace and stay important enough to be read.

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