HBCUs Must Inspire Next Generation of Bloggers
by William Jackson, Edward Waters College
The explosion of blogging has transitioned beyond the
limitations of text, there is VBlogging, MicroBlogging, Podcasting
and other platforms to share cultural, political, educational,
and dynamic content.
The importance of writing can never be understated in the
areas of education and business writing, it is still crucial to the
sharing and disseminating of information. Writing shows the
foundation of intelligence and engaging ideas and concepts.
As an instructor
Social Media at
Edward Waters College,
I have always felt that
blogging allows for
networking. The challenge is to get HBCU students to see beyond
their personal perceptions that are limited by lack of exposure
and expand their digital vision to see the benefits of creating and
mastering their digital footprints.
This exposure can expand networking opportunities and
collaboration that can lead to employment and the start of careers.
Content can make or break an HBCU student’s ability to gain
Businesses are looking for talent that has a passion for challenges
and diversity; looking at HBCUs’ for professionals. HBCU men and
women that can integrate technology with creativity and innovation
have valuable skills that are sought after.
HBCU students should be taught to be aggressive, confident and
prepared. The increase of conferences show there is a need for
professional development, workshops, seminars
and teaching Marketing/Branding in the 21st century by creating
or branding with knowledge in areas of need.
Blogging, Microblogging, Podcasting Vblogging can aid in
the Marketing and Branding of HBCU students.
Students need to attend conferences like:
1. Blogging While Brown
(the premiere blogging conference for bloggers of color and culture)
2. Florida Blogging and Technology Conference
(FLBlogCon educates and empowers bloggers by
teaching best practices for blogging)
Just to name two, Google other conferences like:
WordCamp, BarCamp, EdCamp
There is even a Florida Writers Conference that
provides access to literary influences and thought
Check with local libraries and even MeetUps
to see what events are coming up.
Colleges and universities across the nation are
teaching the intricate dynamics of writing and applying
writing to integrating with technology. The growth and
influence of blogging can be seen in its infusion
in Social Media platforms that are now money
makers, business ventures based on content creation.
Social Media has a local impact on the events that
happen in communities where individual citizens are
reporters and content creators that keep neighbors
informed and engaged.
Writing influencers such as Chinua Achebe and Buchi
Emecheta have been influential in my blogging because
of the passion they have for their native Nigeria and
empowerment of education and literacy.
One of the best influences for HBCU students is to find
a blogging/writing mentor, either virtual or in person.
It is important to find writers with similar interests and
abilities to model and direct passion to create content.
My other mentors are Malcolm X because of his love
for learning, Richard Wright for intellectualism,
Earnest Gaines, James Baldwin, Carter G. Woodson
to name a few.
Reading is important because content
is based on research and background information
that will validate and carry your blog.
“I believe it is important to speak to your readers
in person… to enable people to have a whole
picture of me; I have to both write and speak.
I view my role as writer and also as oral communicator.”
These are strong words that can be applied to bloggers.
Engagement and communication is important.
Involvement in a community and speaking up is
important as well. HBCU students, what is your passion
to blog about to help effect positive and
leading SM / Blogging site:
Social media is the thriving pulse
behind the blogosphere.
create change through intellectualism and developing
themselves as a thought leader and influencer.
Choose your words wisely and apply your passions,
you will make an impact in the world and be heard.
I’m a proud graduate of South Carolina State College