Africans are Building Their Unique Brand Part I
William Jackson, M.Edu.
Edward Waters College
In today’s global economy and sharing of content
Africans cannot allow others to Brand them nor
tell their story. Africa is known as the cradle
of civilization so the diversity of people of
color and culture is representive of the world
Africans in business, education, commerce,
entreprenurialism and The Arts are learning the
value of Branding themselves. Far to long
because of ignorance Africans have allowed
others to create Brands that do not represent the
greatness of African people, African culture, the
diversity of color and the importance of
history and heritage. Africa is awakening with the
aid of technology to spread it’s diverse voice in
a new century of technology empowerment and engagement.
Africans for centuries have a legacy of culture,
creative innovation and invention. How the world
views Africa is important, Africans are learning the
world needs to see African society beyond skin tones,
hair styles, wild life, safari, and accept the
intelligence and growth potential of Africa.
This is why African Brands are growing in importance
to help define outside of visual and cultural perceptions.
Africa for years has been Branded and stereotyped
by a mass media that only wanted to define a people
that could not define themselves. To tell an
incomplete and inaccurate story that only sees or
tells inaccurate innuendo and false/half truths seeking
to show Africans as uneducated, divided and lawless savages.
The media does not show the cultural splendor, the economic
growth, the investment potentials in new markets that
the world is only discovering.
Because technology is unifying African people others
around the world can no longer take advantage of African
innocence and ignorance, Africans for years have
fought hard to change the world perceptions from the
indignity of slavery to European colonization and even
American/Eurpean companies raping and stealing natural
resources from the African people and continent.
Africans are fighting for financial independence to
rebuild their nations, they are striving for global
respect and recognition too show their continued and
transformative contributions across their individual
nations and their continent can positively contribute
to the global economy.
There are growing technology, social media, scientific,
educational and cultural conferences, workshops, seminars
and other learning platforms that are allowing Africans
to relearn their history as an empire of intellectual
expansion, international commerce, philosophy, medical
sciene and cultural tolarance.
Africans are quickly learning they do not have to compete
agains others because the world will come to them to trade,
and colloborate. The Brand of Africa should continuously
be modified and adapted for growth and a paradym shift in
perceptions and reality that Africa is a global player
in multiple areas of commerce and technology.
This is a multi-part blog focusing on Social Media,
technological, scientific and medical achievements
and accomplishments. Africa has a dynamic and rich
history outside of cultural and color.
Part 2 Suggestions for African Branding