My Quest To Teach

January 29, 2016

Entrepreneurialism and Social Media

Entrepreneurialism and Social Media RU Local and Mobile
by William Jackson @wmjackson
Edward Waters College – Jacksonville, Florida

Your SoLoMo – motion can determine your climb as
an . The ability to communicate as an entrepreneur
is important, many variables come into play as you grow your
business. Access to, understanding, applying and sharing
information is vital, using business resources and interpretation
of data from diverse resources and networking is vital to business
success and expansion.
Applying technology has changed from an occasional use to
an absolute necessity in Web environments of digital information,
levels of interactivity, sharing and content creation.

The down-side to the use of technology is the inappropriate
relationships that potentially can develop and unprofessional
content in electronic messaging like blogs, microblogs, video
and with other tools. Entrepreneurs need to be careful and
cautious in digital streams because their reputations are
Entrepreneurs have implemented the use of Social Media
resources, platforms and tools (Social Media/Social Networks)
allowing for continuous connections outside of traditional
business hours. The interpretation of SoLoMo is Social
networking using diverse Social Media platforms, Local
associations and networking, Mobile technology integration
and implementation in business and everyday life is
changing the way we network and conduct business.

Social platforms Blogging and Twitter (microblogging): A blog
is an online presence, updated by an individual with regular
entries of commentary, descriptions of events, opinions,
OpEd’s, and discussions. There is an interactive component
that can be implemented in Blogs encouraging feedback and
interaction on multiple levels; graphics, video and audio can
be shared on blogs to provide interactivity and extend digital
The key component is the ability to share content effectively
and bring value and relevance to sharing information.
SoLoMo integration is a must for the entrepreneur because
there are no traditional vacation days and no sick days, the
grind is real, everyday.

Blogging for entrepreneurs allows for the use of web based
resources to be researched and applied to empower
clients/customers. Blogging can help build relationships and
expand the entrepreneur voice, the expectations are that
consumers follow so they know what is going on in the business
end and how it influences that relationship of customers and
entrepreneurs. There are professional aspects of information
sharing and just as with any type of technology business
sense is imperative. Caution against unprofessional
Blogging, Tweets and even Facebook entries. Entrepreneurs
must have a plan to use Social Media platforms, there must
be a direction of how to network, answer questions that
arise about business from clients or potential clients, why
have a blog if you’re not using it to promote and market your
Brand? Business owners are measured with standards,
reliability, honesty, trust and expectations of and for success.
This is why professional behavior should be exhibited at all
times; care should be taken in the “content’ of writing and

Wm Jackson and Anthony Butler

Wm Jackson & Anthony Butler of E3 Business Group

Entrepreneurs should understand that content online is a
matter of interpretation and what is posted never goes away;
content posted and shared is a permanent fixture online.
The availability of technology extending a digital reach
should always be respected, just as in the early 50’s the
immersion of television created a paradigm in the access
to entertainment, local information, global news and
business information. The Internet has created major changes
in the availability of information, the speed of exchanging
information and a paradigm shift in digital content sharing,
Branding and Marketing for the entrepreneurial spirit.

Education is a key component to growing with technology,
learning how to apply Apps, Social Media tools, Email lists,
customer satisfaction surveys, changes in business practices,
financials, policies and keeping the personal/human touch
available. Stated in the article, Teaching Entrepreneurism
“research in the field of entrepreneurship has improved by
leaps and bounds in recent years, so entrepreneur educators
(consultants) can do much more to help entrepreneurs avoid
common tech and Social Media problems.” Understanding
how to network, how to develop a Brand and Market that
Brand are vital to business success. Entrepreneurs must be
reminded that when blogging about any business venture
they should take into account the facts of information posted,
privacy issues and accuracy of resources and any quotes
being used. Education of laws that guide, Facebook,
Periscope, Twitter, YouTube, Tumblr and other platforms
is needed.

Dr. Noam Wasserman, of the Harvard Business School;
“many of the base skills (of business) can be taught, but
they (entrepreneurs) must be complimented with real-world
work to prepare them for the industry. By education pitfalls
may be avoided and an increase their success rates in

Entrepreneurs need a plan on Social Media platforms,
my experiences as a higher education and public school
educator, business owner, Social Media presenter;
Blogger/Content Creator, “Thought Leader,” user/developer
of Social Media/Social Networks; if you put something on
the Internet someone will see it, if it is misunderstood or
seen as inappropriate eventually someone will report it
or call you out on it. Technology can help entrepreneurs
expand from the development of basement content
creation to global influencer as a “Thought Leader” or

Entrepreneurs: be smart, be professional, be involved
and be educated.
Use So – Social Media wisely – Lo – Local resources
to build your Brand and Mo – Mobile technology to stay
connected to clients, customers and all the potentials

10 Steps Teaching Your Kids to Become Entrepreneurs

Why Schools Should Teach Entrepreneurialism

Networking Coaching by Guru:
Michelle E. Ngome Networking Coach
Web site:




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