HBCU’s Must Inspire Next Generation of Bloggers
by William Jackson, Edward Waters College
The growth of blogging has transitioned beyond the basics of text,
there is now VBlogging, MicroBlogging, Podcasting and a host of
other resources and tools to share diverse and dynamic content.
The importance of writing can never be understated because in the areas of education and
business writing is still crucial to the sharing and disseminating of information.
Writing shows the foundation of intelligence and that intellectualism still matters when engaging
in discussions, no matter face to face or the integration of digital technologies that allow the
distribution of information.
As an instructor teaching Educational Technology at Edward Waters College,
I have always felt that blogging allows a platform to grow and mentor writing
in my students. The challenge is to get my students to see beyond their sites and
expand their digital vision to see the benefits of creating and mastering their
digital footprints that lead to exposure, networking opportunities and
collaboration that can also lead to employment and the start of careers. Content
can make or break an HBCU student’s ability for employment as well as spelling
and grammar errors influence a person’s perception of that student.
Businesses are looking for new talent that has a passion for challenges and diversity;
looking at HBCU”S for professionals. HBCU men and women that can integrate technology
with the human element of thought and creativity have valuable skills. HBCU students
are taught by professionals to be aggressive, confident and prepared. The increase
of conferences shows there is a need for professional development, workshops, seminars
and teaching Marketing/Branding in the 21st century by creating or branding with
knowledge in areas of need.
Blogging, Microblogging, Podcasting Vblogging can aid in the Marketing and Branding of
college and university students especially those that attend HBCU’s. Students need to
attend conferences like:
Blogging While Brown (the premiere blogging conference for bloggers of color and culture),
Florida Blogging and Technology Conference (FLBlogCon educates and empowers bloggers by
teaching best practices for blogging), NicheParent 14 Conference (for digital influencers
and bloggers) and Florida Blogging Conference for Educators where I was honored to present
to educators and students on the engagement of Social Media.
There is even a Florida Writers Conference that provides access to literary influencers and thought leaders.
What better way to show the abilities of students that attend Historically Black College and Universities
than to be a speaker, contributor to magazines, newspapers and even participate in areas that I enjoy
HARO – Help A Reporter Out where you can assist reporters developing stories on local and national issues.
HARO asks for input and recognizes contributors if their works are accepted with citing’s in their blogs,
newspapers and other media. This is an additional way to sharpen skills for HBCU students, volunteer and
gain experience that will lead to high salaries.
Colleges and universities across the nation are teaching the intricate dynamics of writing and applying
writing to integrating with technology. The growth and influence of blogging can be seen in its infusion
in Social Media platforms that are now money makers, business ventures based on content creation.
Social Media has a local impact on the events that happen in communities where individual citizens are
reporters and content creators that keep neighbors informed and engaged.
Blogging allows citywide notification of governmental policies, procedures and changes in budgets that
could affect services to communities. The resources online for bloggers are free:
platforms, tools, websites all are available to help HBCU students start (which is the hardest part)
to create content.
Writing influencers such as Chinua Achebe and Buchi Emecheta have been influential in
my blogging because of the passion they have for their native Nigeria and empowerment
of education and reading. One of the best influences for HBCU students is to find a blogging/writing
mentor, either virtual or in person. It is important to find writers with similar interests and abilities
to model and direct passion to create content.
My other mentors are Malcolm X because of his love for learning, Richard Wright for intellectualism,
Earnest Gaines, James Baldwin, Carter G. Woodson to name a few. Reading is important because content
is based on research and background information that will validate and carry your blog.
“I believe it is important to speak to your readers in person… to enable people to have a whole
picture of me; I have to both write and speak. I view my role as writer and also as oral communicator.”
These are strong words that can be applied to bloggers. Engagement and communication is important.
Involvement in a community and speaking up is important as well. HBCU students, what is your passion
to blog about to help effect positive and transformational change?
HBCU students must understand the ability to blog will assist in creating career options
when meshed with technology. Taken from BlackBloggersConnect.com – a leading SM / Blogging site:
Social media is the thriving pulse behind the blogosphere. Bloggers and media moguls have
expanded their networks, grown their following and reached readers around the world by
effectively using social media.
Blogging, Vblogging, Microblogging, Podcasting, Ebooks are media that allows HBCU students
create change through intellectualism and developing themselves as a thought leader and influencer.
Choose your words wisely and apply your passions, you will make an impact in the world and be heard.