#2015 Be That Person Your Brand Can Expand
Marva Collins, Clark College (Clark Atlanta University).
“Determination and perseverance move the world; thinking
that others will do it for you is a sure way to fail.”
HBCU students should take the time to think, What do I want to do
with my life? How do I want others to see me and what makes me
unique? Personal Branding is important because that will help
determine how to market you to the world.
HBCU students should be involved in many types of technology
integration in higher education. The true test comes in real world
application and interaction with those in technology, medicine,
science, education and other industries. STEAM and STREAM
is the new career choice for Blacks and minorities. It is important
not to play a false or pretend role, be the person your Brand says
HBCU students exposed to the empowerment of building their
Brand should not take chances with others building their personal
Brand that the world will see. This blog focuses on the Roles of
Brands and contributions that HBCU students should have in
networking experiences and exposure to vital skills in multiple
disciplines to build and expand their Brand.
There are no limits as to what HBCU students can achieve with tech
and with the proper exposure, having a purpose, plan and execution
for their Brand. Being involved in technology and Social Media is
being held in acclaim as a Blerd (Black Nerds) and Bleek
(Black Geeks), having a passion to create content, take advantage
of learning opportunities and sharing that knowledge on a social,
cultural, gender and community levels. Social media allows HBCU
students to address social issues that are integrated in their Brands.
There comes a point in higher education where students think about
developing their personal Brand online and offline. Their Brand
will proceed them in employment, social interaction and other avenues.
Walter Kimbrough, 46, the seventh President of Dillard University
has stated that, “Our colleges (HBCU) are repositories of Black
knowledge, which some would like to ignore. We prepare students
for graduate and professional school, and we do our best to provide
what the parents can’t.” Because of this Branding is important and
vital to promote the intellectualism of HBCU students to the world
and show the world that HBCU students are receiving a quality
The application of personal Branding is important because it is how
you present yourself to others. Your Brand shows how different,
unique, skilled, intelligent, and marketable you are. Whether it is in
the form of Twitter to Micro-blog about community events, Instagram
to show events through photos and video; Podcasting in real-time or
delayed, Blog Talk Radio for a global or local exposure on
specific areas of concern and Vblogging showing the power of video.
Social media platforms allow for the communication and sharing of
dynamic content, your Brand is an authentic expression. The world
is adapting and changing with the use of Social Media tools that provide
people of diverse cultural backgrounds a voice in the world. HBCU
students have a voice that has the potential to be influential, but must
have a foundation based on experiences, maturity and exposure to
community and world issues. The foundation is the Brand, the
objective is to connect with others to share that Brand, share that
voice and build through dialogue and action.
The more HBCU students use social technology platforms they are
Building their Brands, they are becoming experts in an assortment of
ways, the climb to being involved in an industry that is expanding
and diversifying skill-sets. HBCU students must understand that they
should control how they are perceived with limitless boundaries.
Technology provides a communication foundation that encourages
the ability to connect, collaborate and consummate relationships
that can traverse distances. HBCU students should be able to share
and grow their Brands with diverse audiences. Not just groups that
look like them. A Brand is flexible and overcomes cultural differences,
relationships are built to grow and expand.
Digital platforms can actually build a relationship that allows humanistic
bonding to extend over a Matrix like quantum field of broadband,
fiber optics, satellite and microwave technologies. The power of
these technologies should be enough for HBCU students to understand,
“Be That Person Your Brand Expands.” William Jackson
Digital content allows a freedom to express ideologies and make the
connections with others that share like minds. The power of one is increased
exponentially when minds are connected and share a common goal. In the
case of HBCU students research, exploration and building a network of
similar minds helps build that personal Brand. The competitive nature of
business and industry can be unforgiving especially if HBCU students
network is non-existent. Sharing information and establishing a relationship
is important. Networking, Collaboration, Cooperation, Sharing, and
Contribution are key for HBCU students to get their physical and digital
foot(s) in the door for careers and joint multiple ventures. Never
underestimate the networking power to Brand using Social Media
platforms and tools.
Writing/Blogging/Networking are important and HBCU students
must use these abilities to Brand themselves to compete. HBCU
students are consumers of technology, but there should be a transition
to being a producer of content, creating a digital voice, developing
Apps and a Brand that is Marketable. “No one will know how smart
you are unless you do something with your talents and abilities.”
As a graduate of South Carolina State University (‘85) some of the
best advice I received from my instructors was to be passionate about
something, be involved in your community and be a part of something
bigger than you are. To share your passion, take the opportunity to
volunteer even if you’re the only Black, male or female, etc. follow
a different path and direction than everyone else.
I encourage HBCU students to use your own voice to share your own
story, create a positive legacy. I hearten HBCU students to use
their voice to build their Brands and execute a marketing strategy
that is engaging and exciting.
More employers are relying on Social Media to research the backgrounds
of potential employees, a strong online presence that is managed and
positive helps set a good global foundation. Develop your Brand to
show you are a valuable investment.
Tom Joyner, chairman of the Tom Joyner Foundation stated,
“My goal is to help grow zealous, educated and world-changing
graduates. Not only will a quote invest in a student’s life and career,
but it will also help ensure the future of the entire HBCU community.”
Mr. Joyner’s Brand is helping to strengthen HBCU’s nationally.
Social Networking: The Good the Bad and the Funky, American Teachers
Personal Branding 101 GCFLearningFree.org