My Quest To Teach

February 3, 2014

High School Students Social Media Brand and Culture

High School Students
Social Media Brand and Culture
by Wm Jackson

High school students are learning
that their social media content
is creating an online culture of their
personalities that influence
their Branding and Marketing of themselves.
Personalities change with growth and maturity, influenced by
many diverse factors. A high school and even college student’s
digital creation and exchange of user-generated content has
important and long range affects on the digital perceptions that
build their Brands.
The factors that influence a Brand range in personal heredity,
social environment, interpersonal and peer relationships, family
influences and even how high school and college students are
influenced by media Brands and Marketing.

A high school student’s personality can be as diverse as the genetic
background of their families and influence from friends. Creating
online content that allows for prejudgment in behaviors and influences
the personal relationships they build.
The community a high school student lives in has an influence on
their social media content, this may not be recognized, but the
developed content is influenced and directed in multiply ways.
The impact of musical interests, food choices, clothing decisions,
social interactions and even entertainment choices has an emotional
and psychological relevancy.
These choices have an effect on personality decisions that are
displayed on social media platforms. The social media look of a
high school student is not predictable because of influences that
guide decisions and choices that transform and influence personality

Personality Matters
High school students are in a flux of personality
changes, it’s often hard to nail down just what
their personality is.
These youth are living, breathing humans who
live very public
lives and are social animals. Their social connections are just as
important as breathing and eating. To doubt this just try to take
a high school or college students wireless devices away for any
length of time. Brands do drive personal engagement and
have an influence on developing “personalities,” this is overlooked
by parents, but not by the media. The influence is strong just look
at the shoes on a high school students feet or the choice of wireless
devices plugged into or riding their ears and pockets.

Digital Culture of
High School Students

Culture is like meetings and memos:
it’s an inescapable avenue of
social interactions and experiences.
The rise of social media
creates a new paradigm when it comes to developing cultures
and the embracing of diverse personalities of high schoolers.
High school students should consider their social, political, emotional,
spiritual and even intellectual content and cultural they create from
social interactions. Parents need to be aware also to guide and
offer advice not to be critics.
A high school students Brand is connected to their culture. That Brand
can create a foothold to career and employment aspirations and
decisions for higher educational goals. Brands are influenced by
personalities and personalities are influencing Brands.

Transparency Should Be Seamless
How transparent a Brand is and the
sharing of information is important to make
personal connections and building relationships
that extend beyond the digital connection.
Brands must be inviting,
engaging and to a certain degree interactive.
High school students are telling a story; their
story, the existence
of their culture and growing Brands. Sharing
their culture in a digital
environment that absorbs their personalities as their content is
shared across digital landscapes that will never go away. Digital
information is hosted, housed, integrated, and stored on servers,
hard-drives, and in digital clouds, it will be a permanent fixture
in online environments so must be thought-out and constructive.
The seamless integration of a personal personality is important to
create a positive and inviting connection. High school students
not only must show their academic sides, but their community
connections and involvement in social issues.
Whether using Facebook, Instagram, Twitter or a Youtube channel,
the culture of social media Branding is an individual
story that should generate interest. There is no better tool to
position yourself for opportunities that promote and encourage
academic and professional growth.

Collaboration and Cooperation are Important
As I share with my students in my Educational Technology
class that I teach at a local HBCU. Sharing in collaboration
and cooperation is important to build relationships that
expand and accentuate the
unique personal abilities and talents that students are learning to
Success in the digital age has a foundation based on relationships.
High school and college students need to be mentored and counseled
on their postings, just as they are counseled on career choices now
they need to be counseled on Social Media content, Bullying and
As I’m being asked to speak more in Florida on Social Media and
Bullying/Cyberbullying I’m convinced more than ever each high school
needs a Social Media counselor to guide and teacher students how they
should direct their content and Market and Brand themselves.
High school students postings create a culture; that culture is
integrated in social media platforms and broadcast digitally that
influences Branding, that Branding is being judged and categorized
by future employers, educational institutions and even by law enforcement.

The power of transparency is witnessed in communication; poor
communication has the potential to damage perceptions, the value of
a Brand. Organized and purposeful communication strengthens and
solidifies a Brand allowing for consistent and stronger Marketing of that
Brand. The digital age is forcing high school students to Market and
sell their talents and abilities to the world to be competitive in global
markets not just for local and community jobs.

Be the Master of Your Brand
High school students must be the
master of their Brand because their
Brand is their culture. The digital
content will last for years and continue
to create perceptions past the life span
of the early years of development
of the creator of digital content.
High school students must understand
the long range consequences of their digital culture. Long before they
transition to adulthood their social media culture will follow them and
extend into the broader areas of adulthood and career expansion.
Social media content can open doors to social and professional
opportunities or can close doors of educational and professional

Social Media Suggestions
A high school students online culture
will be created accidentally or on
purpose with planning and skill. The decisions
in what to post and what
not to post influence the perceptions of viewers
of that content and the
development of potential beneficial relationships.

1. Empower Yourself and Your Social Media Content
Use your wording carefully, create a positive environment to share
positive information and resist the pressure to defame, gossip
and stretch the truth. Honesty and integrity still matter.
2. Conduct a Social Media Culture Audit
Google your words, your pictures, video and other content. Make sure
your information is positive, productive and opens doors for collaboration
and cooperation. Guide your personality to be a respected and informative
person in the area you are interested and good in.
Make beneficial connections on LinkedIn, Twitter and other social media
sites with people who value your opinion and ideas.
3. Guilt by Association
Be careful who and what you are associated with online. In this age of
digital connections you must establish a criteria of who you “friend.”
Just  because you can friend everyone in your high school does not mean
you should. Their associations may not be beneficial for you. So choose
wisely who you allow to friend and share content.
4. Have a Conversation
High school students must learn to have conversations with their followers.
Not to have verbal attacks or confrontations. Conversations lead to sharing
ideas, building positive relationships and establishing long term commitments
to share and embrace diversity.
5. Guard Your Brand
Your Brand represents who you are, guard it and protect it. Be proactive
in creating content that is intellectually sound, engaging and provide a
reason for people to follow and friend you. Learn about the people that are
interested in who you are. As  you grow they will grow with you and when
you diversify or move on to other areas they will follow you because they
trust you.

Wm Jackson and Anthony Butler

Wm Jackson and Anthony Butler

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