My Quest To Teach

April 9, 2013

Students Don’t Commit Social Media Suicide

Filed under: Uncategorized — William Jackson @ 9:18 pm

Students Don’t Commit Social Media Suicide

Students in High School need to understand a
valuable lesson about the Tweets that represent
their thoughts and actions. Social Media content
can make students Marketable putting them in a
positive light for scholarships, Internships and jobs.
A high school students Brand can mean success and
progress or being ignored and deleted from contact
lists for hiring’s, promotions and advancement.
Think before you post is a good measure to remember
for high school students using Social Media platforms.
Students should always Market and Brand themselves
for success. They never know who is watching them
potentially waiting with a college scholarship, Internship
or high paying job. Twitter can build a students Brand
as a expert in technology, science, mathematics and other
skills. Twitter can Market students that can work in
tech careers, provide tutoring services, teach tech skills,
and volunteer in community initiatives.

Twitters 140 characters have the potential to enhance
a student’s intellectual abilities, maturity, talents and
skills or create the impressions of immaturity, confusion
and ignorance. Students should Tweet their way to
success with positive content and networking as in the
use of http://LinkeIn.com.
As the school year comes
to another conclusion across the nation high school
students are competing for Internships, summer jobs
with businesses, acceptance to summer camps, summer
college experiences and other activities that are hoped
to better a student’s future educational and career choices.

High school students should remember that their
digital past can enhance or damage their futures,
anything that is posted will always be available online.
Content: text, video, multimedia creations that are
shared, uploaded and posted are archived, stored and
saved on a server some place in the world. There are also
computer programs that can download video to computers
for viewing later. Text can be copied and paste into a
Word processor, so students be careful of what you post.
The potential to damage a student’s reputation is magnified
by impulsiveness, rashness, high emotions, recklessness,
grudges, jealousy and disagreements between students and
even teachers.

In the PBS Frontline documentary “Digital Nation” 2007
each generation that is involved in the creation of digital
content is creating a paradigm shift in how higher education,
the military and businesses find information on future
employees. Recruitment procedures have drastically changed
because of Social Media platforms. Recruiters are “Googling”
student’s, schools, families and getting surprising results from
the content students are creating and who they are associated
with. The term “guilt by association” in the digital realm
can change a reputation in a instant seeing alcohol, drugs,
and sexual situations can potentially change a student’s
reputation and value. Students are looked at as “Human
Capital” and their potential for productivity.

Once a comment, opinion, suggestions, criticism, or other
statement is made there is no delete button on the Internet
and apologizing does not always work and in many cases not
accepted. Inappropriate online behavior is not easily forgiven
and is not forgotten. Examples of how a career can be affected
are the Twitter posts by Britain’s first youth Police and Crime
Commissioner who had to apologize for her comments she
posted on Twitter. Ms. P. Brown stated she was “stupid
and immoral” in Tweets she posted when she was 14, 15 and
16, before her appointment for her new job (she was 21 at
the start of her new job). Ms Brown bragged about her sex
life, taking drugs, partying, drinking and other actions that
being a minor she should not have been participating in.
Many posts being made on Twitter and Facebook, before
her hiring recruiters did not thoroughly check her Tweets or
Facebook postings which could have kept her from being
hired and may get her fired. This has hurt her future
promotions and reputation.

Human resource personnel from many businesses that
investigate before hiring teens and young adults state that
“A lot of young people use them (Social Media) and say
the most horrible things. They don’t even think about what
they are saying and this keeps them from being hired for
jobs, receiving scholarships and Internships to college.”
Time USA 2013
When students do realize that their content can harm them,
“people start changing their Facebook name or untagging
old photos that they don’t want anyone to see, stated by
By Victor Luckerson of Time magazine. This does not
work the majority of the time.

As a educator and Social Media consultant I speak at
conferences, seminars, workshops trying to get students
to recognize the importance of resumes, extracurricular
activities, doing campus interviews and just as importantly
for today’s college applicants their high-tech digital and
Social Media content. The power of Social Media works
both ways for high school students and recruiters. Kaplan
Test Prep surveyed 350 admissions officers and higher
education school officials finding they look up college
applicants on Facebook, Twitter, Google+, YouTube
and other Social Media sites so students should be cautious
of what they post. These searches are used to see if a
potential student is mature enough, driven, dedicated and
mature enough to be successful. Do they have the “right
image?”

The competition for jobs, scholarships, grants, Internships
is even harder because of national economic challenges,
increase in college tuition and parents struggling to pay
mortgages. Students cannot rely financially on parents and
grandparents as they use to. Churches that traditionally
offer scholarships are not because of financial stresses.
Minority youth are hit even harder, so it is important that
high school students work for higher grade point averages
(GPA), community involvement for networking, searching
online for monies and using Social Media to Market and
Brand themselves.

There are several months left in the 2012-2013 school year
so high school students need to check their content
(text, videos, associations) to make sure there isn’t anything
that will keep them from receiving that letter or phone call
of acceptance. To many high school students will not
be receiving letters and will not be receiving phone calls
because of their behavior online and the world can see it.

Resources:
I’m not endorsing any online application just
providing resources for the user to decide if they want to
use for their enhancement.
1.Tweepi – Manage your Twitter content
http://tweepi.com/

2.Hash Tracking – Intellegence in Hashtags
http://Hashtracking.com

3.Back Tweets – Searching for back Tweets
http://backtweets.com/

4.Twilert – Manage your brand, product, service by email
http://www.twilert.com/

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1 Comment

  1. Great post. I’ve preached to my now college age children the importance or protecting their (and my) online brand. One thing parents miss is that your children’s brand is not only their brand but an reflection on the entire family. What they post online has repercussions for everyone they are close to.

    Like

    Comment by Keith Townsend — April 9, 2013 @ 9:54 pm


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