Social Media Business Tools for EWC Students
Part One LinkedIn and Edward Waters College
by William Jackson, M.Edu.
Edward Waters College
Educational Technology 250
Has been investing time
into the uses of Social Media to create relevant digital
content. This content opens doors to creating networking
opportunities for students that are planning for the future
when considering career choices.
Digital tools allow students to make connections previous
to graduation. The implementation of pro-active action
is empowering more so than re-active actions to waiting for
someone to call students after graduation. Pro-action requires
making professional contacts early so networking
and building relationships start early.
The establishment of business and professional relationships
helps in the establishing of career interests, aiding in the
transition from higher education student to career professional.
Practices of the past; making a name for oneself are not made
by the traditional physical footsteps in job searching, flesh
pressing of handshakes and lunch/dinner meetings, but the
involvement of putting yourself out there in a digital
One of the Social Media tools Edu Tech 250 students in
the Education Department are utilizing is LinkedIn to acquire
business contact and establish professional relationships that
can blossom into potential internships and job opportunities.
LinkedIN Information – linkedIn.com
World’s Largest Networking Site
William Jackson linkedin.com/in/wdjackson
Several ways to connect to LinkedIn are the basic computer
(desktop/laptop) access and the progressive Mobile Apps/
Mobile Sites. Mobile and wireless technologies are very powerful
and useful for connecting with LinkedIn’s estimated 35 million
These growing users are accessing content using Smart
Phones and Tablets with sophisticated Apps. The mobile
page views are account for over 11% of total visits to the
social network for those professionally minded. The recent
release of Apps for iPhone and Android has shown a growing
respect for these intelligent phones that are business tools
not just for social contact. Joff Redfern, mobile product
director of LinkedIn has stated, ”we are seeing mobile
growth at a very rapid pace, as high as 400 percent a year.”
As Edward Waters College students learn how important
networking is and the ability to connect with professionals
of similar interests and backgrounds, digital tools are
important to make positive first impressions with significant
Higher education instructors need to be aware that
instruction should be directed to online. In a recent
episode of Digital Nation (Feb 2010) teens have a digital
life now and well over half their interaction is through
digital communication. Technology has forced change in
the way teachers teach, unfortunately even though teachers
show change there is really no knowledge on how this affects
young kids brains and learning Digital Nation (Feb 2010).
Technology will require kids to do things, accomplish tasks
and become problem solvers, creators of content, and
collaborators in information sharing. As more technology
is installed and configured in our schools technology is
becoming like oxygen and teachers must teach kids how
Thus more professional development and facilitator training
is needed for educators, as with science, business, education
and other disciplines there are ethical and moral ramifications
if our children are not taught and guided properly.
As an instructor/educator in the public school system and
higher education I must make sure that I demonstrate and
instruct on the benefits and contributions of technology
not just the social and gaming interaction.
Social Media Resource for Higher Education
By Justin Marquis Ph.D.